How popular isProton VPN in search?
In August 2026, there were an estimated 10 branded searches for Proton VPN in New Zealand which held steady over the last 11 months. Proton VPN holds 0.09% estimated Share of Search among New Zealand VPN services and is ranked 5th of 5 competitors for search popularity.
NordVPN72.8%
Surfshark22.4%
ExpressVPN2.6%
CyberGhost2.1%
Proton VPN0.09%
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Which VPN services compete with Proton VPN?
Share of Search by month for NordVPN, Surfshark, ExpressVPN, CyberGhost, Proton VPN. The figures are in the table below the chart.
View monthly share of search table
| Month | NordVPN | Surfshark | ExpressVPN | CyberGhost | Proton VPN |
|---|---|---|---|---|---|
| Oct 2025 | 72% | 22.6% | 1.9% | 3.5% | 0.07% |
| Nov 2025 | 71.7% | 22.4% | 2.1% | 3.7% | 0.14% |
| Dec 2025 | 71.8% | 22.8% | 2.3% | 3% | 0.15% |
| Jan 2026 | 72.5% | 22% | 2.5% | 2.9% | 0.14% |
| Feb 2026 | 75.1% | 19.7% | 2.5% | 2.5% | 0.15% |
| Mar 2026 | 76.1% | 19% | 2.3% | 2.5% | 0.15% |
| Apr 2026 | 75.3% | 19.9% | 2.6% | 2.1% | 0.15% |
| May 2026 | 75.3% | 19.4% | 2.7% | 2.5% | 0.15% |
| Jun 2026 | 76% | 18.8% | 2.6% | 2.5% | 0.06% |
| Jul 2026 | 75.8% | 18.6% | 3.4% | 2.1% | 0.14% |
| Aug 2026 | 72.8% | 22.4% | 2.6% | 2.1% | 0.09% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.8% | 8.3K | -22.5% | -3 points | |
| 2, held 2nd | 22.4% | 2.6K | -2.7% | +3.8 points | |
| 3, held 3rd | 2.6% | 300 | -37.5% | -0.8 points | |
| 4, held 4th | 2.1% | 240 | -17.2% | +0.1 points | |
| 5, held 5th | 0.09% | 10 | -50% | -0.1 points |
1.
NordVPN72.8%
held 1st · 8.3K estimated branded searches · -22.5% vs prior month · -3 points
22.4%
held 2nd · 2.6K estimated branded searches · -2.7% vs prior month · +3.8 points
2.6%
held 3rd · 300 estimated branded searches · -37.5% vs prior month · -0.8 points
2.1%
held 4th · 240 estimated branded searches · -17.2% vs prior month · +0.1 points
0.09%
held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points
Compare search popularity between Proton VPN and its closest rivals
How has branded search demand for Proton VPN changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Proton VPN in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Proton VPN’s estimated Share of Search among VPN services in New Zealand held steady, from 0.07% to 0.09%.
How did search popularity change for New Zealand VPN services in August 2026?
4 changes
In August 2026, Surfshark gained estimated Share of Search among VPN services in New Zealand, from 18.6% to 22.4%.
In August 2026, NordVPN lost estimated Share of Search among VPN services in New Zealand, from 75.8% to 72.8%.
In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.
Estimated monthly branded searches for CyberGhost in New Zealand fell 51% over 11 measured months, from 490 to 240 in August 2026.
How is Proton VPN measured?
Brandwave collects information about searches that people make online using Proton VPN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- proton vpn new zealand
- protonvpn com
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Is Proton VPN your brand?
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