ExpressVPN vs Proton VPN:Which is more popular by branded search in New Zealand?
In August 2026, ExpressVPN had more branded searches than Proton VPN among VPN services in New Zealand. ExpressVPN was estimated to have 300 branded searches compared to Proton VPN’s 10, and held a 2.6% Share of Search versus Proton VPN’s 0.09%.
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Which is more popular in search, ExpressVPN or Proton VPN?
Compare the VPN services New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ExpressVPN, Proton VPN. The figures are in the table below the chart.
View monthly share of search table
| Month | NordVPN | Surfshark | ExpressVPN | CyberGhost | Proton VPN |
|---|---|---|---|---|---|
| Oct 2025 | 72% | 22.6% | 1.9% | 3.5% | 0.07% |
| Nov 2025 | 71.7% | 22.4% | 2.1% | 3.7% | 0.14% |
| Dec 2025 | 71.8% | 22.8% | 2.3% | 3% | 0.15% |
| Jan 2026 | 72.5% | 22% | 2.5% | 2.9% | 0.14% |
| Feb 2026 | 75.1% | 19.7% | 2.5% | 2.5% | 0.15% |
| Mar 2026 | 76.1% | 19% | 2.3% | 2.5% | 0.15% |
| Apr 2026 | 75.3% | 19.9% | 2.6% | 2.1% | 0.15% |
| May 2026 | 75.3% | 19.4% | 2.7% | 2.5% | 0.15% |
| Jun 2026 | 76% | 18.8% | 2.6% | 2.5% | 0.06% |
| Jul 2026 | 75.8% | 18.6% | 3.4% | 2.1% | 0.14% |
| Aug 2026 | 72.8% | 22.4% | 2.6% | 2.1% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the ExpressVPN and Proton VPN comparison changed over the last 12 months?
3 findings
- ExpressVPN was ahead of Proton VPN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services in New Zealand moved from 1.9% to 2.6%, and its estimated monthly branded searches moved from 260 to 300.
- Across the 11 months ending August 2026, Proton VPN’s estimated Share of Search among VPN services in New Zealand moved from 0.07% to 0.09%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand VPN services in August 2026?
1 change
In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.
How each brand is measured
Brandwave collects information about searches that people make online using ExpressVPN’s and Proton VPN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ExpressVPN
8 branded search terms
- expressvpn app
- expressvpn com
- expressvpn cost
- expressvpn free trial
- expressvpn near me
- expressvpn new zealand
- expressvpn nz
- expressvpn online
Proton VPN
2 branded search terms
- proton vpn new zealand
- protonvpn com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.