Brandwave

How popular isNordVPN in search?

In August 2026, there were an estimated 8.3K branded searches for NordVPN in New Zealand which is down 17.3% over the last 11 months. NordVPN holds 72.8% estimated Share of Search among New Zealand VPN services and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. NordVPN72.8%
  2. Surfshark22.4%
  3. ExpressVPN2.6%
  4. CyberGhost2.1%
  5. Proton VPN0.09%
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Which VPN services compete with NordVPN?

NordVPN against VPN services in New Zealand, by month

Share of Search by month for NordVPN, Surfshark, ExpressVPN, CyberGhost. The figures are in the table below the chart.

View monthly share of search table
MonthNordVPNSurfsharkExpressVPNCyberGhostProton VPN
Oct 202572%22.6%1.9%3.5%0.07%
Nov 202571.7%22.4%2.1%3.7%0.14%
Dec 202571.8%22.8%2.3%3%0.15%
Jan 202672.5%22%2.5%2.9%0.14%
Feb 202675.1%19.7%2.5%2.5%0.15%
Mar 202676.1%19%2.3%2.5%0.15%
Apr 202675.3%19.9%2.6%2.1%0.15%
May 202675.3%19.4%2.7%2.5%0.15%
Jun 202676%18.8%2.6%2.5%0.06%
Jul 202675.8%18.6%3.4%2.1%0.14%
Aug 202672.8%22.4%2.6%2.1%0.09%
Sep 2026—————

  1. 1.NordVPN

    72.8%

    held 1st · 8.3K estimated branded searches · -22.5% vs prior month · -3 points

  2. 2.Surfshark

    22.4%

    held 2nd · 2.6K estimated branded searches · -2.7% vs prior month · +3.8 points

  3. 3.ExpressVPN

    2.6%

    held 3rd · 300 estimated branded searches · -37.5% vs prior month · -0.8 points

  4. 4.CyberGhost

    2.1%

    held 4th · 240 estimated branded searches · -17.2% vs prior month · +0.1 points

  5. 5.Proton VPN

    0.09%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between NordVPN and its closest rivals

How has branded search demand for NordVPN changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NordVPN in New Zealand fell from 10.1K to 8.3K.
  • Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services in New Zealand increased from 72% to 72.8%.
  • Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services in New Zealand peaked at 76.1% in March 2026 and was lowest at 71.7% in November 2025.

How did search popularity change for New Zealand VPN services in August 2026?

  1. In August 2026, Surfshark gained estimated Share of Search among VPN services in New Zealand, from 18.6% to 22.4%.

  2. In August 2026, NordVPN lost estimated Share of Search among VPN services in New Zealand, from 75.8% to 72.8%.

  3. In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.

  4. Estimated monthly branded searches for CyberGhost in New Zealand fell 51% over 11 measured months, from 490 to 240 in August 2026.

How is NordVPN measured?

Brandwave collects information about searches that people make online using NordVPN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • mac nordvpn
  • nordvpn
  • nordvpn app
  • nordvpn com
  • nordvpn cost
  • nordvpn deals
  • nordvpn download
  • nordvpn free
  • nordvpn free trial
  • nordvpn nz
  • nordvpn online
  • nordvpn price
  • nordvpn streaming
  • nordvpn torrenting
  • nordvpn voucher

Do you work for NordVPN? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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