ExpressVPN vs Surfshark:Which is more popular by branded search in New Zealand?
In August 2026, Surfshark had more branded searches than ExpressVPN among VPN services in New Zealand. Surfshark was estimated to have 2.6K branded searches compared to ExpressVPN’s 300, and held a 22.4% Share of Search versus ExpressVPN’s 2.6%.
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Which is more popular in search, ExpressVPN or Surfshark?
Compare the VPN services New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Surfshark, ExpressVPN. The figures are in the table below the chart.
View monthly share of search table
| Month | NordVPN | Surfshark | ExpressVPN | CyberGhost | Proton VPN |
|---|---|---|---|---|---|
| Oct 2025 | 72% | 22.6% | 1.9% | 3.5% | 0.07% |
| Nov 2025 | 71.7% | 22.4% | 2.1% | 3.7% | 0.14% |
| Dec 2025 | 71.8% | 22.8% | 2.3% | 3% | 0.15% |
| Jan 2026 | 72.5% | 22% | 2.5% | 2.9% | 0.14% |
| Feb 2026 | 75.1% | 19.7% | 2.5% | 2.5% | 0.15% |
| Mar 2026 | 76.1% | 19% | 2.3% | 2.5% | 0.15% |
| Apr 2026 | 75.3% | 19.9% | 2.6% | 2.1% | 0.15% |
| May 2026 | 75.3% | 19.4% | 2.7% | 2.5% | 0.15% |
| Jun 2026 | 76% | 18.8% | 2.6% | 2.5% | 0.06% |
| Jul 2026 | 75.8% | 18.6% | 3.4% | 2.1% | 0.14% |
| Aug 2026 | 72.8% | 22.4% | 2.6% | 2.1% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the ExpressVPN and Surfshark comparison changed over the last 12 months?
3 findings
- Surfshark was ahead of ExpressVPN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services in New Zealand moved from 1.9% to 2.6%, and its estimated monthly branded searches moved from 260 to 300.
- Across the 11 months ending August 2026, Surfshark’s estimated Share of Search among VPN services in New Zealand moved from 22.6% to 22.4%, and its estimated monthly branded searches moved from 3.1K to 2.6K.
How did search popularity change for New Zealand VPN services in August 2026?
2 changes
In August 2026, Surfshark gained estimated Share of Search among VPN services in New Zealand, from 18.6% to 22.4%.
In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.
How each brand is measured
Brandwave collects information about searches that people make online using ExpressVPN’s and Surfshark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ExpressVPN
8 branded search terms
- expressvpn app
- expressvpn com
- expressvpn cost
- expressvpn free trial
- expressvpn near me
- expressvpn new zealand
- expressvpn nz
- expressvpn online
Surfshark
7 branded search terms
- surfshark
- surfshark app
- surfshark com
- surfshark free trial
- surfshark new zealand
- surfshark nz
- surfshark online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.