Brandwave

How popular isDulux?

In September 2026, people searched for Dulux by name about 11,400 times in New Zealand, a 15.1% decrease from the previous year. These searches made up 36.7% of all New Zealand roof paint brand searches, placing Dulux second out of three brands. When we asked both ChatGPT and Google AI Overviews about roof paint brands, Dulux appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

Dulux is the second most searched of 3 competitors and the second most recommended in AI answers.

  1. ReseneShare of searches 57%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. DuluxShare of searches 36.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. WattylShare of searches 6.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top roof paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dulux appeared in all four answers. Dulux is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Resene1st
  2. Dulux2nd
  3. Wattyl3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Resene4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dulux4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wattyl2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about roof paint brands

4 answers

  • Asked ChatGPT

    “Which roof paint brand should I buy in New Zealand?”

    1. 1Resene
    2. 2Dulux
    3. 3Wattyl

  • Asked ChatGPT

    “What are the best roof paint brands in New Zealand?”

    1. 1Resene
    2. 2Dulux
    3. 3Wattyl

  • Asked ChatGPT

    “What's the best roof paint brand in New Zealand for a weatherproof roof?”

    1. 1Resene
    2. 2Dulux

  • Searched Google, AI Overview

    “roof paint nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “roof paint brands”

    1. 1Resene
    2. 2Dulux

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which roof paint brands compete with Dulux?

Dulux against roof paint brands in New Zealand, by month

Share of searches by month for Resene, Dulux, Wattyl. The figures are in the table below the chart.

View monthly share of searches table
MonthReseneDuluxWattyl
Oct 202566.3%29%4.7%
Nov 202560.4%33.8%5.8%
Dec 202556.9%36.8%6.3%
Jan 202660.1%33.1%6.8%
Feb 202659.9%33.8%6.3%
Mar 202661.1%33.5%5.4%
Apr 202661.4%32.9%5.7%
May 202661.2%34.3%4.5%
Jun 202660.9%34%5.1%
Jul 202660.8%34.1%5.1%
Aug 202658%37.1%4.9%
Sep 202657%36.7%6.2%

  1. 1.Resene

    57%

    Held 1st. 13.8K estimated branded searches, +2% vs prior month. Share -0.9 points.

  2. 2.Dulux

    36.7%

    Held 2nd. 8.9K estimated branded searches, +2.7% vs prior month. Share -0.4 points.

  3. 3.Wattyl

    6.2%

    Held 3rd. 1.5K estimated branded searches, +30.4% vs prior month. Share +1.3 points.

Compare popularity between Dulux and its closest rivals

Every comparison with Dulux

6 comparisons

How has branded search demand for Dulux changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dulux in New Zealand fell from 13.4K to 11.4K.
  • Across the 12 months ending September 2026, Dulux’s share of searches among roof paint brands in New Zealand increased from 29% to 36.7%.
  • Across the 12 months ending September 2026, Dulux’s share of searches among roof paint brands in New Zealand peaked at 37.1% in August 2026 and was lowest at 29% in October 2025.

How did search popularity change for New Zealand roof paint brands in September 2026?

3 changes

  1. In September 2026, Wattyl gained share of searches among roof paint brands in New Zealand, from 4.9% to 6.2%.

  2. In September 2026, Resene lost share of searches among roof paint brands in New Zealand, from 58% to 57%.

  3. Estimated monthly branded searches for Dulux in New Zealand fell 16.3% over 12 measured months, from 10.6K to 8.9K in September 2026.

How are Dulux’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Dulux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dulux
  • dulux aquanamel
  • dulux ceiling paint
  • dulux colour chart
  • dulux ferry road
  • dulux outside paint
  • dulux paint
  • dulux paint shades
  • dulux roof paint
  • dulux shades
  • dulux timbacryl
  • dulux undercoat primer
  • dulux weathershield
  • dulux westgate

Do you work for Dulux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dulux compete?

Dulux is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Paint brands2nd of 730.2%Show ranking
Roof paint brands2nd of 336.7%Shown above
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Is Dulux your brand?

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