Dulux vs Wattyl:Which is more popular by branded search in New Zealand?
In August 2026, Dulux had more branded searches than Wattyl among paint brands in New Zealand. Dulux was estimated to have 14.2K branded searches compared to Wattyl’s 2.7K, and held a 23.4% Share of Search versus Wattyl’s 4.4%.
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Which is more popular in search, Dulux or Wattyl?
Compare the paint brands New Zealanders use for interior and exterior painting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dulux, Wattyl. The figures are in the table below the chart.
View monthly share of search table
| Month | Resene | Dulux | Wattyl | British Paints |
|---|---|---|---|---|
| Oct 2025 | 75.4% | 19.8% | 4.3% | 0.56% |
| Nov 2025 | 72.6% | 21.8% | 5% | 0.61% |
| Dec 2025 | 72.8% | 21.9% | 4.7% | 0.55% |
| Jan 2026 | 72.3% | 21.8% | 5.3% | 0.66% |
| Feb 2026 | 73.7% | 21.1% | 4.7% | 0.59% |
| Mar 2026 | 72.7% | 22.2% | 4.6% | 0.57% |
| Apr 2026 | 74.1% | 20.7% | 4.6% | 0.53% |
| May 2026 | 74.7% | 20.9% | 3.9% | 0.47% |
| Jun 2026 | 73.4% | 22.1% | 4% | 0.46% |
| Jul 2026 | 73.3% | 21.8% | 4.4% | 0.55% |
| Aug 2026 | 71.7% | 23.4% | 4.4% | 0.49% |
| Sep 2026 | — | — | — | — |
How has the Dulux and Wattyl comparison changed over the last 12 months?
3 findings
- Dulux was ahead of Wattyl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands in New Zealand moved from 19.8% to 23.4%, and its estimated monthly branded searches moved from 16.4K to 14.2K.
- Across the 11 months ending August 2026, Wattyl’s estimated Share of Search among paint brands in New Zealand moved from 4.3% to 4.4%, and its estimated monthly branded searches moved from 3.6K to 2.7K.
How did search popularity change for New Zealand paint brands in August 2026?
2 changes
In August 2026, Dulux gained estimated Share of Search among paint brands in New Zealand, from 21.8% to 23.4%.
Estimated monthly branded searches for Wattyl in New Zealand fell 25.1% over 11 measured months, from 3.6K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dulux’s and Wattyl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dulux
22 branded search terms
- dulux
- dulux 1 step prep
- dulux aquanamel
- dulux ceiling paint
- dulux co nz
- dulux colour chart
- dulux ferry road
- dulux natural white
- dulux near me
- dulux nz
- dulux online
- dulux outside paint
- dulux paint
- dulux paint shades
- dulux roof paint
- dulux shades
- dulux timbacryl
- dulux undercoat primer
- dulux wash and wear
- dulux weathershield
- dulux westgate
- dulux white
Wattyl
23 branded search terms
- hempel wattyl
- wattyl
- wattyl aqua trim
- wattyl ceiling paint
- wattyl co nz
- wattyl colours
- wattyl exterior paint
- wattyl fence paint
- wattyl forestwood
- wattyl kill rust
- wattyl near me
- wattyl nz
- wattyl paint
- wattyl paint centre
- wattyl paint centre avondale
- wattyl paint shops
- wattyl roof paint
- wattyl shops
- wattyl solagard
- wattyl solagard exterior paint
- wattyl solagard roof paint
- wattyl solar guard
- wattyl trade centre
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.