Brandwave

How popular isWattyl in search?

In August 2026, there were an estimated 2.7K branded searches for Wattyl in New Zealand which is down 25.1% over the last 11 months. Wattyl holds 4.4% estimated Share of Search among New Zealand paint brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Resene71.7%
  2. Dulux23.4%
  3. Wattyl4.4%
  4. British Paints0.49%
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Which paint brands compete with Wattyl?

Wattyl against paint brands in New Zealand, by month

Share of Search by month for Resene, Dulux, Wattyl. The figures are in the table below the chart.

View monthly share of search table
MonthReseneDuluxWattylBritish Paints
Oct 202575.4%19.8%4.3%0.56%
Nov 202572.6%21.8%5%0.61%
Dec 202572.8%21.9%4.7%0.55%
Jan 202672.3%21.8%5.3%0.66%
Feb 202673.7%21.1%4.7%0.59%
Mar 202672.7%22.2%4.6%0.57%
Apr 202674.1%20.7%4.6%0.53%
May 202674.7%20.9%3.9%0.47%
Jun 202673.4%22.1%4%0.46%
Jul 202673.3%21.8%4.4%0.55%
Aug 202671.7%23.4%4.4%0.49%
Sep 2026————

  1. 1.Resene

    71.7%

    held 1st · 43.6K estimated branded searches · +2% vs prior month · -1.6 points

  2. 2.Dulux

    23.4%

    held 2nd · 14.2K estimated branded searches · +11.6% vs prior month · +1.6 points

  3. 3.Wattyl

    4.4%

    held 3rd · 2.7K estimated branded searches · +5.9% vs prior month · +0.1 points

  4. 4.British Paints

    0.49%

    held 4th · 300 estimated branded searches · -6.3% vs prior month · -0.1 points

Compare search popularity between Wattyl and its closest rivals

How has branded search demand for Wattyl changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wattyl in New Zealand fell from 3.6K to 2.7K.
  • Across the 11 months ending August 2026, Wattyl’s estimated Share of Search among paint brands in New Zealand peaked at 5.3% in January 2026 and was lowest at 3.9% in May 2026.

How did search popularity change for New Zealand paint brands in August 2026?

  1. In August 2026, Dulux gained estimated Share of Search among paint brands in New Zealand, from 21.8% to 23.4%.

  2. In August 2026, Resene lost estimated Share of Search among paint brands in New Zealand, from 73.3% to 71.7%.

  3. Estimated monthly branded searches for British Paints in New Zealand fell 36.2% over 11 measured months, from 470 to 300 in August 2026.

  4. Estimated monthly branded searches for Wattyl in New Zealand fell 25.1% over 11 measured months, from 3.6K to 2.7K in August 2026.

How is Wattyl measured?

Brandwave collects information about searches that people make online using Wattyl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • hempel wattyl
  • wattyl
  • wattyl aqua trim
  • wattyl ceiling paint
  • wattyl co nz
  • wattyl colours
  • wattyl exterior paint
  • wattyl fence paint
  • wattyl forestwood
  • wattyl kill rust
  • wattyl near me
  • wattyl nz
  • wattyl paint
  • wattyl paint centre
  • wattyl paint centre avondale
  • wattyl paint shops
  • wattyl roof paint
  • wattyl shops
  • wattyl solagard
  • wattyl solagard exterior paint
  • wattyl solagard roof paint
  • wattyl solar guard
  • wattyl trade centre

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How the Brand Demand Index is measured

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