Resene vs Wattyl:Which is more popular by branded search in New Zealand?
In August 2026, Resene had more branded searches than Wattyl among paint brands in New Zealand. Resene was estimated to have 43.6K branded searches compared to Wattyl’s 2.7K, and held a 71.7% Share of Search versus Wattyl’s 4.4%.
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Which is more popular in search, Resene or Wattyl?
Compare the paint brands New Zealanders use for interior and exterior painting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Resene, Wattyl. The figures are in the table below the chart.
View monthly share of search table
| Month | Resene | Dulux | Wattyl | British Paints |
|---|---|---|---|---|
| Oct 2025 | 75.4% | 19.8% | 4.3% | 0.56% |
| Nov 2025 | 72.6% | 21.8% | 5% | 0.61% |
| Dec 2025 | 72.8% | 21.9% | 4.7% | 0.55% |
| Jan 2026 | 72.3% | 21.8% | 5.3% | 0.66% |
| Feb 2026 | 73.7% | 21.1% | 4.7% | 0.59% |
| Mar 2026 | 72.7% | 22.2% | 4.6% | 0.57% |
| Apr 2026 | 74.1% | 20.7% | 4.6% | 0.53% |
| May 2026 | 74.7% | 20.9% | 3.9% | 0.47% |
| Jun 2026 | 73.4% | 22.1% | 4% | 0.46% |
| Jul 2026 | 73.3% | 21.8% | 4.4% | 0.55% |
| Aug 2026 | 71.7% | 23.4% | 4.4% | 0.49% |
| Sep 2026 | — | — | — | — |
How has the Resene and Wattyl comparison changed over the last 12 months?
3 findings
- Resene was ahead of Wattyl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Resene’s estimated Share of Search among paint brands in New Zealand moved from 75.4% to 71.7%, and its estimated monthly branded searches moved from 62.7K to 43.6K.
- Across the 11 months ending August 2026, Wattyl’s estimated Share of Search among paint brands in New Zealand moved from 4.3% to 4.4%, and its estimated monthly branded searches moved from 3.6K to 2.7K.
How did search popularity change for New Zealand paint brands in August 2026?
2 changes
In August 2026, Resene lost estimated Share of Search among paint brands in New Zealand, from 73.3% to 71.7%.
Estimated monthly branded searches for Wattyl in New Zealand fell 25.1% over 11 measured months, from 3.6K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Resene’s and Wattyl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Resene
23 branded search terms
- lumbersider resene
- paint resene
- resene
- resene botanic
- resene co nz
- resene colour charts
- resene colours
- resene green
- resene lunn ave
- resene moss & mould killer
- resene near me
- resene new market
- resene nz
- resene online
- resene paint colours
- resene paint sale
- resene richmond
- resene roof paint
- resene sale
- resene shop
- resene sureseal
- resene tower junction
- resene woodsman
Wattyl
23 branded search terms
- hempel wattyl
- wattyl
- wattyl aqua trim
- wattyl ceiling paint
- wattyl co nz
- wattyl colours
- wattyl exterior paint
- wattyl fence paint
- wattyl forestwood
- wattyl kill rust
- wattyl near me
- wattyl nz
- wattyl paint
- wattyl paint centre
- wattyl paint centre avondale
- wattyl paint shops
- wattyl roof paint
- wattyl shops
- wattyl solagard
- wattyl solagard exterior paint
- wattyl solagard roof paint
- wattyl solar guard
- wattyl trade centre
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.