Brandwave

How popular isResene in search?

In August 2026, there were an estimated 43.6K branded searches for Resene in New Zealand which is down 30.6% over the last 11 months. Resene holds 71.7% estimated Share of Search among New Zealand paint brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Resene71.7%
  2. Dulux23.4%
  3. Wattyl4.4%
  4. British Paints0.49%
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Which paint brands compete with Resene?

Resene against paint brands in New Zealand, by month

Share of Search by month for Resene, Dulux, Wattyl. The figures are in the table below the chart.

View monthly share of search table
MonthReseneDuluxWattylBritish Paints
Oct 202575.4%19.8%4.3%0.56%
Nov 202572.6%21.8%5%0.61%
Dec 202572.8%21.9%4.7%0.55%
Jan 202672.3%21.8%5.3%0.66%
Feb 202673.7%21.1%4.7%0.59%
Mar 202672.7%22.2%4.6%0.57%
Apr 202674.1%20.7%4.6%0.53%
May 202674.7%20.9%3.9%0.47%
Jun 202673.4%22.1%4%0.46%
Jul 202673.3%21.8%4.4%0.55%
Aug 202671.7%23.4%4.4%0.49%
Sep 2026————
  1. 1.Resene

    71.7%

    held 1st · 43.6K estimated branded searches · +2% vs prior month · -1.6 points

  2. 2.Dulux

    23.4%

    held 2nd · 14.2K estimated branded searches · +11.6% vs prior month · +1.6 points

  3. 3.Wattyl

    4.4%

    held 3rd · 2.7K estimated branded searches · +5.9% vs prior month · +0.1 points

  4. held 4th · 300 estimated branded searches · -6.3% vs prior month · -0.1 points

Compare search popularity between Resene and its closest rivals

How has branded search demand for Resene changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Resene in New Zealand fell from 62.7K to 43.6K.
  • Across the 11 months ending August 2026, Resene’s estimated Share of Search among paint brands in New Zealand decreased from 75.4% to 71.7%.

How did search popularity change for New Zealand paint brands in August 2026?

  1. In August 2026, Dulux gained estimated Share of Search among paint brands in New Zealand, from 21.8% to 23.4%.

  2. In August 2026, Resene lost estimated Share of Search among paint brands in New Zealand, from 73.3% to 71.7%.

  3. Estimated monthly branded searches for British Paints in New Zealand fell 36.2% over 11 measured months, from 470 to 300 in August 2026.

  4. Estimated monthly branded searches for Wattyl in New Zealand fell 25.1% over 11 measured months, from 3.6K to 2.7K in August 2026.

How is Resene measured?

Brandwave collects information about searches that people make online using Resene’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • lumbersider resene
  • paint resene
  • resene
  • resene botanic
  • resene co nz
  • resene colour charts
  • resene colours
  • resene green
  • resene lunn ave
  • resene moss & mould killer
  • resene near me
  • resene new market
  • resene nz
  • resene online
  • resene paint colours
  • resene paint sale
  • resene richmond
  • resene roof paint
  • resene sale
  • resene shop
  • resene sureseal
  • resene tower junction
  • resene woodsman

Do you work for Resene? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Resene your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.