How popular isResene in search?
In August 2026, there were an estimated 43.6K branded searches for Resene in New Zealand which is down 30.6% over the last 11 months. Resene holds 71.7% estimated Share of Search among New Zealand paint brands and is ranked 1st of 4 competitors for search popularity.
Resene71.7%
Dulux23.4%
Wattyl4.4%British Paints0.49%
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Which paint brands compete with Resene?
Share of Search by month for Resene, Dulux, Wattyl. The figures are in the table below the chart.
View monthly share of search table
| Month | Resene | Dulux | Wattyl | British Paints |
|---|---|---|---|---|
| Oct 2025 | 75.4% | 19.8% | 4.3% | 0.56% |
| Nov 2025 | 72.6% | 21.8% | 5% | 0.61% |
| Dec 2025 | 72.8% | 21.9% | 4.7% | 0.55% |
| Jan 2026 | 72.3% | 21.8% | 5.3% | 0.66% |
| Feb 2026 | 73.7% | 21.1% | 4.7% | 0.59% |
| Mar 2026 | 72.7% | 22.2% | 4.6% | 0.57% |
| Apr 2026 | 74.1% | 20.7% | 4.6% | 0.53% |
| May 2026 | 74.7% | 20.9% | 3.9% | 0.47% |
| Jun 2026 | 73.4% | 22.1% | 4% | 0.46% |
| Jul 2026 | 73.3% | 21.8% | 4.4% | 0.55% |
| Aug 2026 | 71.7% | 23.4% | 4.4% | 0.49% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.7% | 43.6K | +2% | -1.6 points | |
| 2, held 2nd | 23.4% | 14.2K | +11.6% | +1.6 points | |
| 3, held 3rd | 4.4% | 2.7K | +5.9% | +0.1 points | |
| 4, held 4th | 0.49% | 300 | -6.3% | -0.1 points |
1.
Resene
71.7%
held 1st · 43.6K estimated branded searches · +2% vs prior month · -1.6 points
2.
Dulux
23.4%
held 2nd · 14.2K estimated branded searches · +11.6% vs prior month · +1.6 points
3.
Wattyl4.4%
held 3rd · 2.7K estimated branded searches · +5.9% vs prior month · +0.1 points
0.49%
held 4th · 300 estimated branded searches · -6.3% vs prior month · -0.1 points
Compare search popularity between Resene and its closest rivals
How has branded search demand for Resene changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Resene in New Zealand fell from 62.7K to 43.6K.
- Across the 11 months ending August 2026, Resene’s estimated Share of Search among paint brands in New Zealand decreased from 75.4% to 71.7%.
How did search popularity change for New Zealand paint brands in August 2026?
4 changes
In August 2026, Dulux gained estimated Share of Search among paint brands in New Zealand, from 21.8% to 23.4%.
In August 2026, Resene lost estimated Share of Search among paint brands in New Zealand, from 73.3% to 71.7%.
Estimated monthly branded searches for British Paints in New Zealand fell 36.2% over 11 measured months, from 470 to 300 in August 2026.

Estimated monthly branded searches for Wattyl in New Zealand fell 25.1% over 11 measured months, from 3.6K to 2.7K in August 2026.
How is Resene measured?
Brandwave collects information about searches that people make online using Resene’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- lumbersider resene
- paint resene
- resene
- resene botanic
- resene co nz
- resene colour charts
- resene colours
- resene green
- resene lunn ave
- resene moss & mould killer
- resene near me
- resene new market
- resene nz
- resene online
- resene paint colours
- resene paint sale
- resene richmond
- resene roof paint
- resene sale
- resene shop
- resene sureseal
- resene tower junction
- resene woodsman
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Is Resene your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.