Dulux vs Resene:Which is more popular by branded search in New Zealand?
In August 2026, Resene had more branded searches than Dulux among paint brands in New Zealand. Resene was estimated to have 43.6K branded searches compared to Dulux’s 14.2K, and held a 71.7% Share of Search versus Dulux’s 23.4%.
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Which is more popular in search, Dulux or Resene?
Compare the paint brands New Zealanders use for interior and exterior painting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Resene, Dulux. The figures are in the table below the chart.
View monthly share of search table
| Month | Resene | Dulux | Wattyl | British Paints |
|---|---|---|---|---|
| Oct 2025 | 75.4% | 19.8% | 4.3% | 0.56% |
| Nov 2025 | 72.6% | 21.8% | 5% | 0.61% |
| Dec 2025 | 72.8% | 21.9% | 4.7% | 0.55% |
| Jan 2026 | 72.3% | 21.8% | 5.3% | 0.66% |
| Feb 2026 | 73.7% | 21.1% | 4.7% | 0.59% |
| Mar 2026 | 72.7% | 22.2% | 4.6% | 0.57% |
| Apr 2026 | 74.1% | 20.7% | 4.6% | 0.53% |
| May 2026 | 74.7% | 20.9% | 3.9% | 0.47% |
| Jun 2026 | 73.4% | 22.1% | 4% | 0.46% |
| Jul 2026 | 73.3% | 21.8% | 4.4% | 0.55% |
| Aug 2026 | 71.7% | 23.4% | 4.4% | 0.49% |
| Sep 2026 | — | — | — | — |
How has the Dulux and Resene comparison changed over the last 12 months?
3 findings
- Resene was ahead of Dulux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands in New Zealand moved from 19.8% to 23.4%, and its estimated monthly branded searches moved from 16.4K to 14.2K.
- Across the 11 months ending August 2026, Resene’s estimated Share of Search among paint brands in New Zealand moved from 75.4% to 71.7%, and its estimated monthly branded searches moved from 62.7K to 43.6K.
How did search popularity change for New Zealand paint brands in August 2026?
2 changes
In August 2026, Dulux gained estimated Share of Search among paint brands in New Zealand, from 21.8% to 23.4%.
In August 2026, Resene lost estimated Share of Search among paint brands in New Zealand, from 73.3% to 71.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Dulux’s and Resene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dulux
22 branded search terms
- dulux
- dulux 1 step prep
- dulux aquanamel
- dulux ceiling paint
- dulux co nz
- dulux colour chart
- dulux ferry road
- dulux natural white
- dulux near me
- dulux nz
- dulux online
- dulux outside paint
- dulux paint
- dulux paint shades
- dulux roof paint
- dulux shades
- dulux timbacryl
- dulux undercoat primer
- dulux wash and wear
- dulux weathershield
- dulux westgate
- dulux white
Resene
23 branded search terms
- lumbersider resene
- paint resene
- resene
- resene botanic
- resene co nz
- resene colour charts
- resene colours
- resene green
- resene lunn ave
- resene moss & mould killer
- resene near me
- resene new market
- resene nz
- resene online
- resene paint colours
- resene paint sale
- resene richmond
- resene roof paint
- resene sale
- resene shop
- resene sureseal
- resene tower junction
- resene woodsman
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.