Brandwave

Paint brands in New Zealand:Which brands are most popular in search?

In August 2026, Resene was the most searched among paint brands in New Zealand, with an estimated 43.6K branded searches and 71.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Resene71.7%
  2. Dulux23.4%
  3. Wattyl4.4%
  4. British Paints0.49%

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Share of SearchLeaderboard

Compare the paint brands New Zealanders use for interior and exterior painting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among paint brands in New Zealand, by month

Share of Search by month for Resene, Dulux, Wattyl. The figures are in the table below the chart.

View monthly share of search table
MonthReseneDuluxWattylBritish Paints
Oct 202575.4%19.8%4.3%0.56%
Nov 202572.6%21.8%5%0.61%
Dec 202572.8%21.9%4.7%0.55%
Jan 202672.3%21.8%5.3%0.66%
Feb 202673.7%21.1%4.7%0.59%
Mar 202672.7%22.2%4.6%0.57%
Apr 202674.1%20.7%4.6%0.53%
May 202674.7%20.9%3.9%0.47%
Jun 202673.4%22.1%4%0.46%
Jul 202673.3%21.8%4.4%0.55%
Aug 202671.7%23.4%4.4%0.49%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Resene

    71.7%

    held 1st · 43.6K estimated branded searches · +2% vs prior month · -1.6 points

  2. 2.Dulux

    23.4%

    held 2nd · 14.2K estimated branded searches · +11.6% vs prior month · +1.6 points

  3. 3.Wattyl

    4.4%

    held 3rd · 2.7K estimated branded searches · +5.9% vs prior month · +0.1 points

  4. 4.British Paints

    0.49%

    held 4th · 300 estimated branded searches · -6.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among paint brands in New Zealand?

In August 2026, Resene was the most searched among paint brands in New Zealand, with an estimated 43.6K branded searches and 71.7% estimated Share of Search within this set. Dulux is in 2nd place, 48.3 percentage points behind at 23.4% Share of Search.

New Zealand paint brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Resene75.4% → 71.7%75.4%Oct 202571.7%Aug 20261st
Dulux19.8% → 23.4%23.4%Aug 202619.8%Oct 20252nd
Wattyl4.3% → 4.4%5.3%Jan 20263.9%May 20263rd
British Paints0.56% → 0.49%0.66%Jan 20260.46%Jun 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Resene’s estimated Share of Search among paint brands in New Zealand decreased from 75.4% to 71.7%.
  • Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands in New Zealand increased from 19.8% to 23.4%.
  • Across the 11 months ending August 2026, Wattyl’s estimated Share of Search among paint brands in New Zealand peaked at 5.3% in January 2026 and was lowest at 3.9% in May 2026.
  • Across the 11 months ending August 2026, Wattyl and British Paints held steady: their estimated Share of Search among paint brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand paint brands in August 2026?

  1. In August 2026, Dulux gained estimated Share of Search among paint brands in New Zealand, from 21.8% to 23.4%.

  2. In August 2026, Resene lost estimated Share of Search among paint brands in New Zealand, from 73.3% to 71.7%.

  3. Estimated monthly branded searches for British Paints in New Zealand fell 36.2% over 11 measured months, from 470 to 300 in August 2026.

  4. Estimated monthly branded searches for Wattyl in New Zealand fell 25.1% over 11 measured months, from 3.6K to 2.7K in August 2026.

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