How popular isDulux in search?
In August 2026, there were an estimated 14.2K branded searches for Dulux in New Zealand which is down 13.7% over the last 11 months. Dulux holds 23.4% estimated Share of Search among New Zealand paint brands and is ranked 2nd of 4 competitors for search popularity.
Resene71.7%
Dulux23.4%
Wattyl4.4%British Paints0.49%
Follow Dulux and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which paint brands compete with Dulux?
Share of Search by month for Resene, Dulux, Wattyl. The figures are in the table below the chart.
View monthly share of search table
| Month | Resene | Dulux | Wattyl | British Paints |
|---|---|---|---|---|
| Oct 2025 | 75.4% | 19.8% | 4.3% | 0.56% |
| Nov 2025 | 72.6% | 21.8% | 5% | 0.61% |
| Dec 2025 | 72.8% | 21.9% | 4.7% | 0.55% |
| Jan 2026 | 72.3% | 21.8% | 5.3% | 0.66% |
| Feb 2026 | 73.7% | 21.1% | 4.7% | 0.59% |
| Mar 2026 | 72.7% | 22.2% | 4.6% | 0.57% |
| Apr 2026 | 74.1% | 20.7% | 4.6% | 0.53% |
| May 2026 | 74.7% | 20.9% | 3.9% | 0.47% |
| Jun 2026 | 73.4% | 22.1% | 4% | 0.46% |
| Jul 2026 | 73.3% | 21.8% | 4.4% | 0.55% |
| Aug 2026 | 71.7% | 23.4% | 4.4% | 0.49% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.7% | 43.6K | +2% | -1.6 points | |
| 2, held 2nd | 23.4% | 14.2K | +11.6% | +1.6 points | |
| 3, held 3rd | 4.4% | 2.7K | +5.9% | +0.1 points | |
| 4, held 4th | 0.49% | 300 | -6.3% | -0.1 points |
1.
71.7%
held 1st · 43.6K estimated branded searches · +2% vs prior month · -1.6 points
2.
23.4%
held 2nd · 14.2K estimated branded searches · +11.6% vs prior month · +1.6 points
3.
Wattyl4.4%
held 3rd · 2.7K estimated branded searches · +5.9% vs prior month · +0.1 points
0.49%
held 4th · 300 estimated branded searches · -6.3% vs prior month · -0.1 points
Compare search popularity between Dulux and its closest rivals
How has branded search demand for Dulux changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dulux in New Zealand fell from 16.4K to 14.2K.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands in New Zealand increased from 19.8% to 23.4%.
How did search popularity change for New Zealand paint brands in August 2026?
4 changes
In August 2026, Dulux gained estimated Share of Search among paint brands in New Zealand, from 21.8% to 23.4%.
In August 2026, Resene lost estimated Share of Search among paint brands in New Zealand, from 73.3% to 71.7%.
Estimated monthly branded searches for British Paints in New Zealand fell 36.2% over 11 measured months, from 470 to 300 in August 2026.
Estimated monthly branded searches for Wattyl in New Zealand fell 25.1% over 11 measured months, from 3.6K to 2.7K in August 2026.
How is Dulux measured?
Brandwave collects information about searches that people make online using Dulux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- dulux
- dulux 1 step prep
- dulux aquanamel
- dulux ceiling paint
- dulux co nz
- dulux colour chart
- dulux ferry road
- dulux natural white
- dulux near me
- dulux nz
- dulux online
- dulux outside paint
- dulux paint
- dulux paint shades
- dulux roof paint
- dulux shades
- dulux timbacryl
- dulux undercoat primer
- dulux wash and wear
- dulux weathershield
- dulux westgate
- dulux white
Do you work for Dulux? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dulux your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.