Brandwave

British Paints vs Resene:Which is more popular by branded search in New Zealand?

In August 2026, Resene had more branded searches than British Paints among paint brands in New Zealand. Resene was estimated to have 43.6K branded searches compared to British Paints’ 300, and held a 71.7% Share of Search versus British Paints’ 0.49%.

Share of Search among paint brands in New Zealand in August 2026Which is more popular in search, British Paints or Resene?
British Paints0.49%300 searches
vs
Resene71.7%43.6K searches

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Which is more popular in search, British Paints or Resene?

Compare the paint brands New Zealanders use for interior and exterior painting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

British Paints and Resene among paint brands in New Zealand, by month

Share of Search by month for Resene, British Paints. The figures are in the table below the chart.

View monthly share of search table
MonthReseneDuluxWattylBritish Paints
Oct 202575.4%19.8%4.3%0.56%
Nov 202572.6%21.8%5%0.61%
Dec 202572.8%21.9%4.7%0.55%
Jan 202672.3%21.8%5.3%0.66%
Feb 202673.7%21.1%4.7%0.59%
Mar 202672.7%22.2%4.6%0.57%
Apr 202674.1%20.7%4.6%0.53%
May 202674.7%20.9%3.9%0.47%
Jun 202673.4%22.1%4%0.46%
Jul 202673.3%21.8%4.4%0.55%
Aug 202671.7%23.4%4.4%0.49%
Sep 2026————

How has the British Paints and Resene comparison changed over the last 12 months?

  • Resene was ahead of British Paints in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, British Paints’ estimated Share of Search among paint brands in New Zealand moved from 0.56% to 0.49%, and its estimated monthly branded searches moved from 470 to 300.
  • Across the 11 months ending August 2026, Resene’s estimated Share of Search among paint brands in New Zealand moved from 75.4% to 71.7%, and its estimated monthly branded searches moved from 62.7K to 43.6K.

How did search popularity change for New Zealand paint brands in August 2026?

  1. In August 2026, Resene lost estimated Share of Search among paint brands in New Zealand, from 73.3% to 71.7%.

  2. Estimated monthly branded searches for British Paints in New Zealand fell 36.2% over 11 measured months, from 470 to 300 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using British Paints’ and Resene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

British Paints

6 branded search terms

  • british paints
  • british paints colours
  • british paints near me
  • british paints new zealand
  • british paints nz
  • britishpaints

Resene

23 branded search terms

  • lumbersider resene
  • paint resene
  • resene
  • resene botanic
  • resene co nz
  • resene colour charts
  • resene colours
  • resene green
  • resene lunn ave
  • resene moss & mould killer
  • resene near me
  • resene new market
  • resene nz
  • resene online
  • resene paint colours
  • resene paint sale
  • resene richmond
  • resene roof paint
  • resene sale
  • resene shop
  • resene sureseal
  • resene tower junction
  • resene woodsman

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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