Dulux vs Resene:Which is more popular?
In September 2026, Resene had more branded searches than Dulux among roof paint brands in New Zealand. Resene had about 13,800 branded searches, while Dulux had 8,870. Resene made up 57% of all roof paint brand searches we track, and Dulux accounted for 36.7%. When we asked ChatGPT and Google AI Overviews about roof paint brands, both Dulux and Resene appeared in all four answers. Resene was mentioned before Dulux in every answer.
Who do people search for more?
Resene, about 55% more searches than Dulux
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Resene, named ahead of Dulux in every answer
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Top roof paint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Dulux and Resene showed up in all four answers. Resene was listed before Dulux in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about roof paint brands
4 answers
Asked ChatGPT
“Which roof paint brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roof paint brands in New Zealand?”
Asked ChatGPT
“What's the best roof paint brand in New Zealand for a weatherproof roof?”
Searched Google, AI Overview
“roof paint nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“roof paint brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dulux or Resene more popular in search?
This chart shows how often people search Google for Dulux and Resene by name. Each line represents a brand's share of searches for all three roof paint brands we track, month by month, from searches in New Zealand.
Share of searches by month for Resene, Dulux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Resene | Dulux | Wattyl |
|---|---|---|---|
| Oct 2025 | 66.3% | 29% | 4.7% |
| Nov 2025 | 60.4% | 33.8% | 5.8% |
| Dec 2025 | 56.9% | 36.8% | 6.3% |
| Jan 2026 | 60.1% | 33.1% | 6.8% |
| Feb 2026 | 59.9% | 33.8% | 6.3% |
| Mar 2026 | 61.1% | 33.5% | 5.4% |
| Apr 2026 | 61.4% | 32.9% | 5.7% |
| May 2026 | 61.2% | 34.3% | 4.5% |
| Jun 2026 | 60.9% | 34% | 5.1% |
| Jul 2026 | 60.8% | 34.1% | 5.1% |
| Aug 2026 | 58% | 37.1% | 4.9% |
| Sep 2026 | 57% | 36.7% | 6.2% |
How has the Dulux and Resene comparison changed over the last 12 months?
3 findings
- Resene was ahead of Dulux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dulux’s share of searches among roof paint brands in New Zealand moved from 29% to 36.7%, and its estimated monthly branded searches moved from 10.6K to 8.9K.
- Across the 12 months ending September 2026, Resene’s share of searches among roof paint brands in New Zealand moved from 66.3% to 57%, and its estimated monthly branded searches moved from 24.2K to 13.8K.
How did search popularity change for New Zealand roof paint brands in September 2026?
2 changes
In September 2026, Resene lost share of searches among roof paint brands in New Zealand, from 58% to 57%.
Estimated monthly branded searches for Dulux in New Zealand fell 16.3% over 12 measured months, from 10.6K to 8.9K in September 2026.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Dulux’s and Resene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dulux
9 branded search terms
- dulux
- dulux aquanamel
- dulux colour chart
- dulux ferry road
- dulux shades
- dulux timbacryl
- dulux undercoat primer
- dulux weathershield
- dulux westgate
Resene
10 branded search terms
- lumbersider resene
- resene
- resene botanic
- resene colour charts
- resene lunn ave
- resene richmond
- resene sale
- resene sureseal
- resene tower junction
- resene woodsman
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