Roof paint brands in New Zealand:Which are most popular?
In September 2026, Resene was the most searched roof paint brand in New Zealand, accounting for 57% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Resene and Dulux showed up in every answer. Resene was recommended most often, coming first in every response.
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Top roof paint brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Resene and Dulux appeared every time. Resene was recommended most often, coming first in every answer. Dulux was second, and Wattyl was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about roof paint brands
4 answers
Asked ChatGPT
“Which roof paint brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roof paint brands in New Zealand?”
Asked ChatGPT
“What's the best roof paint brand in New Zealand for a weatherproof roof?”
Searched Google, AI Overview
“roof paint nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“roof paint brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which roof paint brands do people search for most?
This chart shows how often people search Google for each roof paint brand by name. Each line represents a brand's share of searches for all three roof paint brands we track, month by month, from searches in New Zealand.
Share of searches by month for Resene, Dulux, Wattyl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Resene | Dulux | Wattyl |
|---|---|---|---|
| Oct 2025 | 66.3% | 29% | 4.7% |
| Nov 2025 | 60.4% | 33.8% | 5.8% |
| Dec 2025 | 56.9% | 36.8% | 6.3% |
| Jan 2026 | 60.1% | 33.1% | 6.8% |
| Feb 2026 | 59.9% | 33.8% | 6.3% |
| Mar 2026 | 61.1% | 33.5% | 5.4% |
| Apr 2026 | 61.4% | 32.9% | 5.7% |
| May 2026 | 61.2% | 34.3% | 4.5% |
| Jun 2026 | 60.9% | 34% | 5.1% |
| Jul 2026 | 60.8% | 34.1% | 5.1% |
| Aug 2026 | 58% | 37.1% | 4.9% |
| Sep 2026 | 57% | 36.7% | 6.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 13.8K | +2% | -0.9 points | |
| 2, held 2nd | 36.7% | 8.9K | +2.7% | -0.4 points | |
| 3, held 3rd | 6.2% | 1.5K | +30.4% | +1.3 points |
Which brand is most popular in search among roof paint brands in New Zealand?
3 brands
In September 2026, Resene was the most searched among roof paint brands in New Zealand, with an estimated 13.8K branded searches, 57% of all searches for the three we track. Dulux is in 2nd place, 20.3 percentage points behind at 36.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Resene | 66.3% → 57% | 66.3%Oct 2025 | 56.9%Dec 2025 | 1st |
 Dulux | 29% → 36.7% | 37.1%Aug 2026 | 29%Oct 2025 | 2nd |
 Wattyl | 4.7% → 6.2% | 6.8%Jan 2026 | 4.5%May 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Resene’s share of searches among roof paint brands in New Zealand decreased from 66.3% to 57%.
- Across the 12 months ending September 2026, Dulux’s share of searches among roof paint brands in New Zealand increased from 29% to 36.7%.
- Across the 12 months ending September 2026, Wattyl’s share of searches among roof paint brands in New Zealand increased from 4.7% to 6.2%.
- Across the 12 months ending September 2026, Resene’s share of searches among roof paint brands in New Zealand peaked at 66.3% in October 2025 and was lowest at 56.9% in December 2025.
- Across the 12 months ending September 2026, Dulux’s share of searches among roof paint brands in New Zealand peaked at 37.1% in August 2026 and was lowest at 29% in October 2025.
- Across the 12 months ending September 2026, Wattyl’s share of searches among roof paint brands in New Zealand peaked at 6.8% in January 2026 and was lowest at 4.5% in May 2026.
How did search popularity change for New Zealand roof paint brands in September 2026?
3 changes
In September 2026, Wattyl gained share of searches among roof paint brands in New Zealand, from 4.9% to 6.2%.
In September 2026, Resene lost share of searches among roof paint brands in New Zealand, from 58% to 57%.
Estimated monthly branded searches for Dulux in New Zealand fell 16.3% over 12 measured months, from 10.6K to 8.9K in September 2026.
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