Brandwave

Dulux vs Zinsser:Which is more popular?

In September 2026, Dulux had more branded searches than Zinsser among paint brands in New Zealand. Dulux had about 11,400 branded searches, while Zinsser had 90. Dulux made up 30.2% of all paint brand searches we track, and Zinsser accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about paint brands, Dulux appeared in all five answers and Zinsser in none.

Among paint brands in New Zealand in September 2026

Who do people search for more?

Dulux, about 127 searches for every 1 for Zinsser

Dulux 11.4K searchesZinsser 90 searches

Who does AI mention more?

Dulux, mentioned in every answer we collected

Dulux in 5 of 5Zinsser in 0 of 5

Who does AI recommend more?

Dulux, the only one of the two named

Dulux first in 5Zinsser never named

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Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dulux appeared in all five answers. Zinsser did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Resene1st
  2. Dulux2nd
  3. Wattyl3rd
  4. British Paints4th
  5. Taubmans5th
  6. PPG–
  7. Zinsser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Resene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PPG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zinsser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dulux or Zinsser more popular in search?

This chart shows how often people search Google for Dulux and Zinsser by name. Each line represents a brand's share of searches for all seven paint brands we track, month by month, from searches in New Zealand.

Dulux and Zinsser among paint brands in New Zealand, by month

Share of searches by month for Dulux, Zinsser. The figures are in the table below the chart.

View monthly share of searches table
MonthReseneDuluxWattylPPGBritish PaintsZinsserTaubmans
Oct 202566.5%25.1%5%2.6%0.58%0.17%0.17%
Nov 202562.3%28.7%6%2.2%0.48%0.23%0.15%
Dec 202561.6%29%6.2%2.2%0.61%0.2%0.15%
Jan 202661.8%27.8%6.8%2.5%0.67%0.23%0.13%
Feb 202662.2%28.2%6.2%2.3%0.69%0.26%0.17%
Mar 202662.6%28.1%5.7%2.6%0.58%0.23%0.15%
Apr 202662.8%27.2%6.4%2.6%0.54%0.23%0.16%
May 202663.3%27.7%5.3%2.7%0.51%0.29%0.12%
Jun 202662.7%28%5.6%2.9%0.46%0.35%0.14%
Jul 202662.5%28.2%5.6%2.6%0.56%0.32%0.2%
Aug 202660.3%30.1%5.4%3.1%0.52%0.3%0.19%
Sep 202659.7%30.2%6.5%2.6%0.64%0.24%0.19%

How has the Dulux and Zinsser comparison changed over the last 12 months?

3 findings
  • Dulux was ahead of Zinsser in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in New Zealand moved from 25.1% to 30.2%, and its estimated monthly branded searches moved from 13.4K to 11.4K.
  • Across the 12 months ending September 2026, Zinsser’s share of searches among paint brands in New Zealand moved from 0.17% to 0.24%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand paint brands in September 2026?

1 change

  1. Dulux’s share of searches among paint brands in New Zealand has gained ground for 3 months in a row, from 28% to 30.2% in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Dulux’s and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dulux

14 branded search terms

  • dulux
  • dulux aquanamel
  • dulux ceiling paint
  • dulux colour chart
  • dulux ferry road
  • dulux outside paint
  • dulux paint
  • dulux paint shades
  • dulux roof paint
  • dulux shades
  • dulux timbacryl
  • dulux undercoat primer
  • dulux weathershield
  • dulux westgate

Zinsser

4 branded search terms

  • zinsser 123 primer nz
  • zinsser gardz nz
  • zinsser nz
  • zinsser paint nz

How the Brand Demand Index is measured

Other head-to-heads among paint brands

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