Brandwave

Dulux vs Resene:Which is more popular?

In September 2026, Resene had more branded searches than Dulux among paint brands in New Zealand. Resene had about 22,600 branded searches, while Dulux had 11,400. Resene made up 59.7% of all paint brand searches we track, and Dulux accounted for 30.2%. When we asked ChatGPT and Google AI Overviews about paint brands, both Dulux and Resene appeared in all five answers. Resene was mentioned before Dulux in every answer.

Among paint brands in New Zealand in September 2026

Who do people search for more?

Resene, about 2 searches for every 1 for Dulux

Resene 22.6K searchesDulux 11.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Dulux in 5 of 5Resene in 5 of 5

Who does AI recommend more?

Resene, named ahead of Dulux in every answer

Resene first in 5Dulux never first

Follow Dulux vs Resene and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Dulux and Resene showed up in all five answers. Resene was listed before Dulux in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Resene1st
  2. Dulux2nd
  3. Wattyl3rd
  4. British Paints4th
  5. Taubmans5th
  6. PPG–
  7. Zinsser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Resene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PPG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zinsser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dulux or Resene more popular in search?

This chart shows how often people search Google for Dulux and Resene by name. Each line represents a brand's share of searches for all seven paint brands we track, month by month, from searches in New Zealand.

Dulux and Resene among paint brands in New Zealand, by month

Share of searches by month for Resene, Dulux. The figures are in the table below the chart.

View monthly share of searches table
MonthReseneDuluxWattylPPGBritish PaintsZinsserTaubmans
Oct 202566.5%25.1%5%2.6%0.58%0.17%0.17%
Nov 202562.3%28.7%6%2.2%0.48%0.23%0.15%
Dec 202561.6%29%6.2%2.2%0.61%0.2%0.15%
Jan 202661.8%27.8%6.8%2.5%0.67%0.23%0.13%
Feb 202662.2%28.2%6.2%2.3%0.69%0.26%0.17%
Mar 202662.6%28.1%5.7%2.6%0.58%0.23%0.15%
Apr 202662.8%27.2%6.4%2.6%0.54%0.23%0.16%
May 202663.3%27.7%5.3%2.7%0.51%0.29%0.12%
Jun 202662.7%28%5.6%2.9%0.46%0.35%0.14%
Jul 202662.5%28.2%5.6%2.6%0.56%0.32%0.2%
Aug 202660.3%30.1%5.4%3.1%0.52%0.3%0.19%
Sep 202659.7%30.2%6.5%2.6%0.64%0.24%0.19%

How has the Dulux and Resene comparison changed over the last 12 months?

3 findings
  • Resene was ahead of Dulux in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in New Zealand moved from 25.1% to 30.2%, and its estimated monthly branded searches moved from 13.4K to 11.4K.
  • Across the 12 months ending September 2026, Resene’s share of searches among paint brands in New Zealand moved from 66.5% to 59.7%, and its estimated monthly branded searches moved from 35.7K to 22.6K.

How did search popularity change for New Zealand paint brands in September 2026?

2 changes

  1. In September 2026, Resene lost share of searches among paint brands in New Zealand, from 60.3% to 59.7%.

  2. Dulux’s share of searches among paint brands in New Zealand has gained ground for 3 months in a row, from 28% to 30.2% in September 2026.

How are branded searches counted?

29 search terms

Brandwave collects information about searches that people make online using Dulux’s and Resene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dulux

14 branded search terms

  • dulux
  • dulux aquanamel
  • dulux ceiling paint
  • dulux colour chart
  • dulux ferry road
  • dulux outside paint
  • dulux paint
  • dulux paint shades
  • dulux roof paint
  • dulux shades
  • dulux timbacryl
  • dulux undercoat primer
  • dulux weathershield
  • dulux westgate

Resene

15 branded search terms

  • lumbersider resene
  • paint resene
  • resene
  • resene botanic
  • resene colour charts
  • resene colours
  • resene lunn ave
  • resene paint colours
  • resene paint sale
  • resene richmond
  • resene roof paint
  • resene sale
  • resene sureseal
  • resene tower junction
  • resene woodsman

How the Brand Demand Index is measured

Other head-to-heads among paint brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free