Brandwave

How popular isResene?

In September 2026, people searched for Resene by name about 22,600 times in New Zealand, a 36.8% decrease from the previous year. These searches made up 59.7% of all New Zealand paint brand searches, placing Resene first out of seven brands. When we asked both ChatGPT and Google AI Overviews about paint brands, Resene appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Resene is the most searched of 7 competitors and the most recommended in AI answers.

  1. ReseneShare of searches 59.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DuluxShare of searches 30.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. WattylShare of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. PPGShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. British PaintsShare of searches 0.64%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Resene appeared in all five answers. Resene is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Resene1st
  2. Dulux2nd
  3. Wattyl3rd
  4. British Paints4th
  5. Taubmans5th
  6. PPG–
  7. Zinsser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Resene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PPG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zinsser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which paint brands compete with Resene?

Resene against paint brands in New Zealand, by month

Share of searches by month for Resene, Dulux, Wattyl, PPG. The figures are in the table below the chart.

View monthly share of searches table
MonthReseneDuluxWattylPPGBritish PaintsZinsserTaubmans
Oct 202566.5%25.1%5%2.6%0.58%0.17%0.17%
Nov 202562.3%28.7%6%2.2%0.48%0.23%0.15%
Dec 202561.6%29%6.2%2.2%0.61%0.2%0.15%
Jan 202661.8%27.8%6.8%2.5%0.67%0.23%0.13%
Feb 202662.2%28.2%6.2%2.3%0.69%0.26%0.17%
Mar 202662.6%28.1%5.7%2.6%0.58%0.23%0.15%
Apr 202662.8%27.2%6.4%2.6%0.54%0.23%0.16%
May 202663.3%27.7%5.3%2.7%0.51%0.29%0.12%
Jun 202662.7%28%5.6%2.9%0.46%0.35%0.14%
Jul 202662.5%28.2%5.6%2.6%0.56%0.32%0.2%
Aug 202660.3%30.1%5.4%3.1%0.52%0.3%0.19%
Sep 202659.7%30.2%6.5%2.6%0.64%0.24%0.19%

  1. 1.Resene

    59.7%

    Held 1st. 22.6K estimated branded searches, +2% vs prior month. Share -0.6 points.

  2. 2.Dulux

    30.2%

    Held 2nd. 11.4K estimated branded searches, +3.3% vs prior month. Share +0.1 points.

  3. 3.Wattyl

    6.5%

    Held 3rd. 2.5K estimated branded searches, +23.1% vs prior month. Share +1.1 points.

  4. 4.PPG

    2.6%

    Held 4th. 970 estimated branded searches, -15.7% vs prior month. Share -0.6 points.

  5. 5.British Paints

    0.64%

    Held 5th. 240 estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  6. 6.Zinsser

    0.24%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Taubmans

    0.19%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Resene and its closest rivals

Every comparison with Resene

6 comparisons

How has branded search demand for Resene changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Resene in New Zealand fell from 35.7K to 22.6K.
  • Across the 12 months ending September 2026, Resene’s share of searches among paint brands in New Zealand decreased from 66.5% to 59.7%.

How did search popularity change for New Zealand paint brands in September 2026?

6 changes

  1. In September 2026, Wattyl gained share of searches among paint brands in New Zealand, from 5.4% to 6.5%.

  2. In September 2026, Resene lost share of searches among paint brands in New Zealand, from 60.3% to 59.7%.

  3. In September 2026, PPG lost share of searches among paint brands in New Zealand, from 3.1% to 2.6%.

  4. Dulux’s share of searches among paint brands in New Zealand has gained ground for 3 months in a row, from 28% to 30.2% in September 2026.

  5. Estimated monthly branded searches for British Paints in New Zealand fell 22.6% over 12 measured months, from 310 to 240 in September 2026.

  6. Estimated monthly branded searches for Taubmans in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Resene’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Resene’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lumbersider resene
  • paint resene
  • resene
  • resene botanic
  • resene colour charts
  • resene colours
  • resene lunn ave
  • resene paint colours
  • resene paint sale
  • resene richmond
  • resene roof paint
  • resene sale
  • resene sureseal
  • resene tower junction
  • resene woodsman

Do you work for Resene? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Resene compete?

Resene is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Paint brands1st of 759.7%Shown above
Roof paint brands1st of 357%Show ranking
Creator with pink hair and a pink jacket

Is Resene your brand?

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