Brandwave

How popular isWattyl?

In September 2026, people searched for Wattyl by name about 2,450 times in New Zealand, an 8.2% decrease from the previous year. These searches made up 6.5% of all New Zealand paint brand searches, placing Wattyl third out of seven brands. When we asked both ChatGPT and Google AI Overviews about paint brands, Wattyl appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Wattyl is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. ReseneShare of searches 59.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DuluxShare of searches 30.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. WattylShare of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. PPGShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. British PaintsShare of searches 0.64%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wattyl was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wattyl is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Resene1st
  2. Dulux2nd
  3. Wattyl3rd
  4. British Paints4th
  5. Taubmans5th
  6. PPG–
  7. Zinsser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Resene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PPG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zinsser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which paint brands compete with Wattyl?

Wattyl against paint brands in New Zealand, by month

Share of searches by month for Resene, Dulux, Wattyl, PPG. The figures are in the table below the chart.

View monthly share of searches table
MonthReseneDuluxWattylPPGBritish PaintsZinsserTaubmans
Oct 202566.5%25.1%5%2.6%0.58%0.17%0.17%
Nov 202562.3%28.7%6%2.2%0.48%0.23%0.15%
Dec 202561.6%29%6.2%2.2%0.61%0.2%0.15%
Jan 202661.8%27.8%6.8%2.5%0.67%0.23%0.13%
Feb 202662.2%28.2%6.2%2.3%0.69%0.26%0.17%
Mar 202662.6%28.1%5.7%2.6%0.58%0.23%0.15%
Apr 202662.8%27.2%6.4%2.6%0.54%0.23%0.16%
May 202663.3%27.7%5.3%2.7%0.51%0.29%0.12%
Jun 202662.7%28%5.6%2.9%0.46%0.35%0.14%
Jul 202662.5%28.2%5.6%2.6%0.56%0.32%0.2%
Aug 202660.3%30.1%5.4%3.1%0.52%0.3%0.19%
Sep 202659.7%30.2%6.5%2.6%0.64%0.24%0.19%

  1. 1.Resene

    59.7%

    Held 1st. 22.6K estimated branded searches, +2% vs prior month. Share -0.6 points.

  2. 2.Dulux

    30.2%

    Held 2nd. 11.4K estimated branded searches, +3.3% vs prior month. Share +0.1 points.

  3. 3.Wattyl

    6.5%

    Held 3rd. 2.5K estimated branded searches, +23.1% vs prior month. Share +1.1 points.

  4. 4.PPG

    2.6%

    Held 4th. 970 estimated branded searches, -15.7% vs prior month. Share -0.6 points.

  5. 5.British Paints

    0.64%

    Held 5th. 240 estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  6. 6.Zinsser

    0.24%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Taubmans

    0.19%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wattyl and its closest rivals

Every comparison with Wattyl

6 comparisons

How has branded search demand for Wattyl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wattyl in New Zealand fell from 2.7K to 2.5K.
  • Across the 12 months ending September 2026, Wattyl’s share of searches among paint brands in New Zealand increased from 5% to 6.5%.
  • Across the 12 months ending September 2026, Wattyl’s share of searches among paint brands in New Zealand peaked at 6.8% in January 2026 and was lowest at 5% in October 2025.

How did search popularity change for New Zealand paint brands in September 2026?

6 changes

  1. In September 2026, Wattyl gained share of searches among paint brands in New Zealand, from 5.4% to 6.5%.

  2. In September 2026, Resene lost share of searches among paint brands in New Zealand, from 60.3% to 59.7%.

  3. In September 2026, PPG lost share of searches among paint brands in New Zealand, from 3.1% to 2.6%.

  4. Dulux’s share of searches among paint brands in New Zealand has gained ground for 3 months in a row, from 28% to 30.2% in September 2026.

  5. Estimated monthly branded searches for British Paints in New Zealand fell 22.6% over 12 measured months, from 310 to 240 in September 2026.

  6. Estimated monthly branded searches for Taubmans in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Wattyl’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Wattyl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hempel wattyl
  • wattyl
  • wattyl aqua trim
  • wattyl ceiling paint
  • wattyl colours
  • wattyl exterior paint
  • wattyl fence paint
  • wattyl forestwood
  • wattyl kill rust
  • wattyl paint
  • wattyl paint centre
  • wattyl roof paint
  • wattyl shops
  • wattyl solagard
  • wattyl solar guard
  • wattyl trade centre

Do you work for Wattyl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wattyl compete?

Wattyl is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Paint brands3rd of 76.5%Shown above
Roof paint brands3rd of 36.2%Show ranking
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Is Wattyl your brand?

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