Brandwave

Wattyl vs Zinsser:Which is more popular?

In September 2026, Wattyl had more branded searches than Zinsser among paint brands in New Zealand. Wattyl had about 2,450 branded searches, while Zinsser had 90. Wattyl made up 6.5% of all paint brand searches we track, and Zinsser accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about paint brands, Wattyl appeared in three of the five answers and Zinsser in none.

Among paint brands in New Zealand in September 2026

Who do people search for more?

Wattyl, about 27 searches for every 1 for Zinsser

Wattyl 2.5K searchesZinsser 90 searches

Who does AI mention more?

Wattyl, mentioned in 3 of 5 answers, Zinsser in 0

Wattyl in 3 of 5Zinsser in 0 of 5

Who does AI recommend more?

Wattyl, the only one of the two named

Wattyl first in 3Zinsser never named

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Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wattyl was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zinsser did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Resene1st
  2. Dulux2nd
  3. Wattyl3rd
  4. British Paints4th
  5. Taubmans5th
  6. PPG–
  7. Zinsser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Resene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PPG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zinsser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Wattyl or Zinsser more popular in search?

This chart shows how often people search Google for Wattyl and Zinsser by name. Each line represents a brand's share of searches for all seven paint brands we track, month by month, from searches in New Zealand.

Wattyl and Zinsser among paint brands in New Zealand, by month

Share of searches by month for Wattyl, Zinsser. The figures are in the table below the chart.

View monthly share of searches table
MonthReseneDuluxWattylPPGBritish PaintsZinsserTaubmans
Oct 202566.5%25.1%5%2.6%0.58%0.17%0.17%
Nov 202562.3%28.7%6%2.2%0.48%0.23%0.15%
Dec 202561.6%29%6.2%2.2%0.61%0.2%0.15%
Jan 202661.8%27.8%6.8%2.5%0.67%0.23%0.13%
Feb 202662.2%28.2%6.2%2.3%0.69%0.26%0.17%
Mar 202662.6%28.1%5.7%2.6%0.58%0.23%0.15%
Apr 202662.8%27.2%6.4%2.6%0.54%0.23%0.16%
May 202663.3%27.7%5.3%2.7%0.51%0.29%0.12%
Jun 202662.7%28%5.6%2.9%0.46%0.35%0.14%
Jul 202662.5%28.2%5.6%2.6%0.56%0.32%0.2%
Aug 202660.3%30.1%5.4%3.1%0.52%0.3%0.19%
Sep 202659.7%30.2%6.5%2.6%0.64%0.24%0.19%

How has the Wattyl and Zinsser comparison changed over the last 12 months?

3 findings
  • Wattyl was ahead of Zinsser in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Wattyl’s share of searches among paint brands in New Zealand moved from 5% to 6.5%, and its estimated monthly branded searches moved from 2.7K to 2.5K.
  • Across the 12 months ending September 2026, Zinsser’s share of searches among paint brands in New Zealand moved from 0.17% to 0.24%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand paint brands in September 2026?

1 change

  1. In September 2026, Wattyl gained share of searches among paint brands in New Zealand, from 5.4% to 6.5%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Wattyl’s and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wattyl

16 branded search terms

  • hempel wattyl
  • wattyl
  • wattyl aqua trim
  • wattyl ceiling paint
  • wattyl colours
  • wattyl exterior paint
  • wattyl fence paint
  • wattyl forestwood
  • wattyl kill rust
  • wattyl paint
  • wattyl paint centre
  • wattyl roof paint
  • wattyl shops
  • wattyl solagard
  • wattyl solar guard
  • wattyl trade centre

Zinsser

4 branded search terms

  • zinsser 123 primer nz
  • zinsser gardz nz
  • zinsser nz
  • zinsser paint nz

How the Brand Demand Index is measured

Other head-to-heads among paint brands

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