Brandwave

Dulux vs Wattyl:Which is more popular?

In September 2026, Dulux had more branded searches than Wattyl among paint brands in New Zealand. Dulux had about 11,400 branded searches, while Wattyl had 2,450. Dulux made up 30.2% of all paint brand searches we track, and Wattyl accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about paint brands, Dulux appeared in all five answers and Wattyl in three. Dulux was mentioned before Wattyl in every answer.

Among paint brands in New Zealand in September 2026

Who do people search for more?

Dulux, about 5 searches for every 1 for Wattyl

Dulux 11.4K searchesWattyl 2.5K searches

Who does AI mention more?

Dulux, mentioned in every answer we collected

Dulux in 5 of 5Wattyl in 3 of 5

Who does AI recommend more?

Dulux, named ahead of Wattyl in every answer

Dulux first in 5Wattyl never first

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Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dulux appeared in all five answers. Wattyl was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dulux was listed before Wattyl in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Resene1st
  2. Dulux2nd
  3. Wattyl3rd
  4. British Paints4th
  5. Taubmans5th
  6. PPG–
  7. Zinsser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Resene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PPG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zinsser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dulux or Wattyl more popular in search?

This chart shows how often people search Google for Dulux and Wattyl by name. Each line represents a brand's share of searches for all seven paint brands we track, month by month, from searches in New Zealand.

Dulux and Wattyl among paint brands in New Zealand, by month

Share of searches by month for Dulux, Wattyl. The figures are in the table below the chart.

View monthly share of searches table
MonthReseneDuluxWattylPPGBritish PaintsZinsserTaubmans
Oct 202566.5%25.1%5%2.6%0.58%0.17%0.17%
Nov 202562.3%28.7%6%2.2%0.48%0.23%0.15%
Dec 202561.6%29%6.2%2.2%0.61%0.2%0.15%
Jan 202661.8%27.8%6.8%2.5%0.67%0.23%0.13%
Feb 202662.2%28.2%6.2%2.3%0.69%0.26%0.17%
Mar 202662.6%28.1%5.7%2.6%0.58%0.23%0.15%
Apr 202662.8%27.2%6.4%2.6%0.54%0.23%0.16%
May 202663.3%27.7%5.3%2.7%0.51%0.29%0.12%
Jun 202662.7%28%5.6%2.9%0.46%0.35%0.14%
Jul 202662.5%28.2%5.6%2.6%0.56%0.32%0.2%
Aug 202660.3%30.1%5.4%3.1%0.52%0.3%0.19%
Sep 202659.7%30.2%6.5%2.6%0.64%0.24%0.19%

How has the Dulux and Wattyl comparison changed over the last 12 months?

3 findings
  • Dulux was ahead of Wattyl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in New Zealand moved from 25.1% to 30.2%, and its estimated monthly branded searches moved from 13.4K to 11.4K.
  • Across the 12 months ending September 2026, Wattyl’s share of searches among paint brands in New Zealand moved from 5% to 6.5%, and its estimated monthly branded searches moved from 2.7K to 2.5K.

How did search popularity change for New Zealand paint brands in September 2026?

2 changes

  1. In September 2026, Wattyl gained share of searches among paint brands in New Zealand, from 5.4% to 6.5%.

  2. Dulux’s share of searches among paint brands in New Zealand has gained ground for 3 months in a row, from 28% to 30.2% in September 2026.

How are branded searches counted?

30 search terms

Brandwave collects information about searches that people make online using Dulux’s and Wattyl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dulux

14 branded search terms

  • dulux
  • dulux aquanamel
  • dulux ceiling paint
  • dulux colour chart
  • dulux ferry road
  • dulux outside paint
  • dulux paint
  • dulux paint shades
  • dulux roof paint
  • dulux shades
  • dulux timbacryl
  • dulux undercoat primer
  • dulux weathershield
  • dulux westgate

Wattyl

16 branded search terms

  • hempel wattyl
  • wattyl
  • wattyl aqua trim
  • wattyl ceiling paint
  • wattyl colours
  • wattyl exterior paint
  • wattyl fence paint
  • wattyl forestwood
  • wattyl kill rust
  • wattyl paint
  • wattyl paint centre
  • wattyl roof paint
  • wattyl shops
  • wattyl solagard
  • wattyl solar guard
  • wattyl trade centre

How the Brand Demand Index is measured

Other head-to-heads among paint brands

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