Dulux vs Taubmans:Which is more popular?
In September 2026, Dulux had more branded searches than Taubmans among paint brands in New Zealand. Dulux had about 11,400 branded searches, while Taubmans had 70. Dulux made up 30.2% of all paint brand searches we track, and Taubmans accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about paint brands, Dulux appeared in all five answers and Taubmans in one. Dulux was mentioned before Taubmans in every answer.
Who do people search for more?
Dulux, about 163 searches for every 1 for Taubmans
Who does AI mention more?
Dulux, mentioned in every answer we collected
Who does AI recommend more?
Dulux, named ahead of Taubmans in every answer
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Top paint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dulux appeared in all five answers. Taubmans was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dulux was listed before Taubmans in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Resene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
British Paints1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Taubmans1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PPG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zinsser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paint brands
5 answers
Asked ChatGPT
“Which paint brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best paint brands in New Zealand?”
Asked ChatGPT
“What's the best paint brand in New Zealand for interior walls?”
Searched Google, AI Overview
“paint brands nz”
Searched Google, AI Overview
“house paint nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dulux or Taubmans more popular in search?
This chart shows how often people search Google for Dulux and Taubmans by name. Each line represents a brand's share of searches for all seven paint brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dulux, Taubmans. The figures are in the table below the chart.
View monthly share of searches table
| Month | Resene | Dulux | Wattyl | PPG | British Paints | Zinsser | Taubmans |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 25.1% | 5% | 2.6% | 0.58% | 0.17% | 0.17% |
| Nov 2025 | 62.3% | 28.7% | 6% | 2.2% | 0.48% | 0.23% | 0.15% |
| Dec 2025 | 61.6% | 29% | 6.2% | 2.2% | 0.61% | 0.2% | 0.15% |
| Jan 2026 | 61.8% | 27.8% | 6.8% | 2.5% | 0.67% | 0.23% | 0.13% |
| Feb 2026 | 62.2% | 28.2% | 6.2% | 2.3% | 0.69% | 0.26% | 0.17% |
| Mar 2026 | 62.6% | 28.1% | 5.7% | 2.6% | 0.58% | 0.23% | 0.15% |
| Apr 2026 | 62.8% | 27.2% | 6.4% | 2.6% | 0.54% | 0.23% | 0.16% |
| May 2026 | 63.3% | 27.7% | 5.3% | 2.7% | 0.51% | 0.29% | 0.12% |
| Jun 2026 | 62.7% | 28% | 5.6% | 2.9% | 0.46% | 0.35% | 0.14% |
| Jul 2026 | 62.5% | 28.2% | 5.6% | 2.6% | 0.56% | 0.32% | 0.2% |
| Aug 2026 | 60.3% | 30.1% | 5.4% | 3.1% | 0.52% | 0.3% | 0.19% |
| Sep 2026 | 59.7% | 30.2% | 6.5% | 2.6% | 0.64% | 0.24% | 0.19% |
How has the Dulux and Taubmans comparison changed over the last 12 months?
3 findings
- Dulux was ahead of Taubmans in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in New Zealand moved from 25.1% to 30.2%, and its estimated monthly branded searches moved from 13.4K to 11.4K.
- Across the 12 months ending September 2026, Taubmans’ share of searches among paint brands in New Zealand moved from 0.17% to 0.19%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand paint brands in September 2026?
2 changes
Dulux’s share of searches among paint brands in New Zealand has gained ground for 3 months in a row, from 28% to 30.2% in September 2026.
Estimated monthly branded searches for Taubmans in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Dulux’s and Taubmans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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