Brandwave

How popular isDescript?

In October 2026, people searched for Descript by name about 1,070 times in New Zealand, a 38.2% decrease from the previous year. These searches made up 60.6% of all New Zealand remote podcast recording platform searches, placing Descript first out of six platforms. When we asked both ChatGPT and Google AI Overviews about remote podcast recording platforms, Descript appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in October 2026

Descript is the most searched of 6 competitors and the fourth most recommended in the AI answers we collected.

  1. DescriptShare of searches 60.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. StreamYardShare of searches 22.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. RiversideShare of searches 12.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ZencastrShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BoomcasterShare of searches 0.59%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top remote podcast recording platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Descript was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Descript is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riverside1st
  2. Zencastr2nd
  3. Cleanfeed3rd
  4. Descript4th
  5. StreamYard5th
  6. Boomcaster–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Riverside5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zencastr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cleanfeed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StreamYard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boomcaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about remote podcast recording platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Descript compared with other New Zealand remote podcast recording platforms?

Descript against remote podcast recording platforms in New Zealand, by month

Share of searches by month for Descript, StreamYard, Riverside, Zencastr. The figures are in the table below the chart.

View monthly share of searches table
MonthDescriptStreamYardRiversideZencastrBoomcasterCleanfeed
Nov 202566%18.8%11.7%2%0.39%1.2%
Dec 202557.2%25.7%11.8%3.7%0.53%1.1%
Jan 202661.2%21.1%13.2%3.1%0.44%0.88%
Feb 202665%15%16.4%2.3%0.47%0.93%
Mar 202667.2%16.1%13.4%2.3%0.33%0.67%
Apr 202658.7%25%13.9%1.7%0.35%0.35%
May 202662.1%21.9%13.8%0.74%0.37%1.1%
Jun 202659.1%20.4%17%2.1%0.43%0.85%
Jul 202657.3%24.7%15.5%1.7%0.42%0.42%
Aug 202661.9%17.9%17%2.3%0.46%0.46%
Sep 202668.8%16.3%11.7%2.1%0.42%0.83%
Oct 202660.6%22.9%12.4%2.9%0.59%0.59%

  1. 1.Descript

    60.6%

    Held 1st. 1K estimated branded searches, -37.6% vs prior month. Share -8.2 points.

  2. 2.StreamYard

    22.9%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +6.7 points.

  3. 3.Riverside

    12.4%

    Held 3rd. 210 estimated branded searches, -25% vs prior month. Share +0.7 points.

  4. 4.Zencastr

    2.9%

    Held 4th. 50 estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Boomcaster

    0.59%

    Moved from 6th to 5th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Cleanfeed

    0.59%

    Moved from 5th to 6th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.

Compare popularity between Descript and its closest rivals

Every comparison with Descript

11 comparisons

How has branded search demand for Descript changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Descript in New Zealand fell from 1.7K to 1.1K.
  • Across the 12 months ending October 2026, Descript’s share of searches among remote podcast recording platforms in New Zealand decreased from 66% to 60.6%.
  • Across the 12 months ending October 2026, Descript’s share of searches among remote podcast recording platforms in New Zealand peaked at 68.8% in September 2026 and was lowest at 57.2% in December 2025.

How did search popularity change for New Zealand remote podcast recording platforms in October 2026?

6 changes

  1. In October 2026, StreamYard gained share of searches among remote podcast recording platforms in New Zealand, from 16.3% to 22.9%.

  2. In October 2026, Zencastr gained share of searches among remote podcast recording platforms in New Zealand, from 2.1% to 2.9%.

  3. In October 2026, Riverside gained share of searches among remote podcast recording platforms in New Zealand, from 11.7% to 12.4%.

  4. In October 2026, Descript lost share of searches among remote podcast recording platforms in New Zealand, from 68.8% to 60.6%.

  5. In October 2026, Boomcaster rose from 6th to 5th among remote podcast recording platforms in New Zealand.

  6. In October 2026, Cleanfeed fell from 5th to 6th among remote podcast recording platforms in New Zealand.

How are Descript’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • descript
  • descript ai
  • descript app
  • descript editing
  • descript video editor

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How the Brand Demand Index is measured

Where does Descript compete?

Descript is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video editing software5th of 72.8%Show ranking
Remote podcast recording platforms1st of 660.6%Shown above
Creator with pink hair and a pink jacket

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