Descript vs VN Video Editor:Which is more popular in New Zealand?
In October 2026, Descript had more branded searches than VN Video Editor among video editing software in New Zealand. Descript had about 1,070 branded searches, while VN Video Editor had 210. Descript made up 2.8% of all video editing software searches we track, and VN Video Editor accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about video editing software, VN Video Editor appeared in two of the five answers and Descript in none.
Who do people search for more?
Descript, about 5 searches for every 1 for VN Video Editor
Who does AI mention more?
VN Video Editor, mentioned in 2 of 5 answers, Descript in 0
Who does AI recommend more?
VN Video Editor, the only one of the two named
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Top video editing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, VN Video Editor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Descript did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Premiere Pro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- iMovie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- VN Video Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video editing software
5 answers
Asked ChatGPT
“Which video editing tool should I use in New Zealand?”
Asked ChatGPT
“What are the best video editing tools in New Zealand?”
Asked ChatGPT
“What's the best video editing tool in New Zealand for short videos?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“video editing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Descript or VN Video Editor more popular in search?
This chart shows how often people search Google for Descript and VN Video Editor by name. Each line represents a brand's share of searches for all seven video editing software we track, month by month, from searches in New Zealand.
Share of searches by month for Descript, VN Video Editor. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro | VN Video Editor |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.4% | 15.8% | 10.5% | 4.6% | 3.8% | 1.5% | 0.37% |
| Dec 2025 | 65% | 15.8% | 8.9% | 5% | 2.9% | 1.8% | 0.56% |
| Jan 2026 | 62.9% | 18.5% | 9.1% | 3.3% | 3.6% | 2% | 0.53% |
| Feb 2026 | 64.4% | 15.9% | 10.1% | 3.5% | 3.8% | 1.8% | 0.55% |
| Mar 2026 | 64.1% | 15.1% | 10.2% | 4.2% | 4.3% | 1.5% | 0.55% |
| Apr 2026 | 62% | 17.9% | 9.2% | 4.4% | 4.3% | 1.4% | 0.79% |
| May 2026 | 64.2% | 15.5% | 9.9% | 5% | 3.6% | 1.1% | 0.66% |
| Jun 2026 | 65.7% | 16.8% | 8.3% | 4.3% | 3% | 1.4% | 0.54% |
| Jul 2026 | 64.8% | 16.8% | 9.2% | 3.7% | 3.5% | 1.4% | 0.64% |
| Aug 2026 | 67.8% | 13.6% | 8.7% | 4.9% | 3.1% | 1.3% | 0.69% |
| Sep 2026 | 68.4% | 13.8% | 7.6% | 4.6% | 3.8% | 1.2% | 0.72% |
| Oct 2026 | 65.2% | 15.8% | 9.9% | 4.6% | 2.8% | 1.2% | 0.56% |
How has branded search for Descript and VN Video Editor changed in New Zealand over the last 12 months?
3 findings
- Descript was ahead of VN Video Editor in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Descript’s share of searches among video editing software in New Zealand moved from 3.8% to 2.8%, and its estimated monthly branded searches moved from 1.7K to 1.1K.
- Across the 12 months ending October 2026, VN Video Editor’s share of searches among video editing software in New Zealand moved from 0.37% to 0.56%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand video editing software in October 2026?
2 changes
In October 2026, Descript lost share of searches among video editing software in New Zealand, from 3.8% to 2.8%.
Estimated monthly branded searches for VN Video Editor in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in October 2026.
How are Descript’s and VN Video Editor’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Descript’s and VN Video Editor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Descript
5 branded search terms
- descript
- descript ai
- descript app
- descript editing
- descript video editor
VN Video Editor
1 branded search term
- vn video editor
Other head-to-heads among video editing software
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