Brandwave

Descript vs Zencastr:Which is more popular in New Zealand?

In October 2026, Descript had more branded searches than Zencastr among remote podcast recording platforms in New Zealand. Descript had about 1,030 branded searches, while Zencastr had 50. Descript made up 60.6% of all remote podcast recording platform searches we track, and Zencastr accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about remote podcast recording platforms, Zencastr appeared in four of the five answers and Descript in three. Zencastr was mentioned before Descript in four out of five answers.

Among remote podcast recording platforms in New Zealand in October 2026

Who do people search for more?

Descript, about 21 searches for every 1 for Zencastr

Descript 1K searchesZencastr 50 searches

Who does AI mention more?

Zencastr, mentioned in 4 of 5 answers, Descript in 3

Zencastr in 4 of 5Descript in 3 of 5

Who does AI recommend more?

Zencastr, named ahead of Descript in 4 of 5 answers

Zencastr first in 4Descript first in 1

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Top remote podcast recording platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zencastr was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Descript was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Zencastr was listed before Descript in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riverside1st
  2. Zencastr2nd
  3. Cleanfeed3rd
  4. Descript4th
  5. StreamYard5th
  6. Boomcaster–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Riverside5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zencastr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cleanfeed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StreamYard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boomcaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about remote podcast recording platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Descript or Zencastr more popular in search?

This chart shows how often people search Google for Descript and Zencastr by name. Each line represents a brand's share of searches for all six remote podcast recording platforms we track, month by month, from searches in New Zealand.

Descript and Zencastr among remote podcast recording platforms in New Zealand, by month

Share of searches by month for Descript, Zencastr. The figures are in the table below the chart.

View monthly share of searches table
MonthDescriptStreamYardRiversideZencastrBoomcasterCleanfeed
Nov 202566%18.8%11.7%2%0.39%1.2%
Dec 202557.2%25.7%11.8%3.7%0.53%1.1%
Jan 202661.2%21.1%13.2%3.1%0.44%0.88%
Feb 202665%15%16.4%2.3%0.47%0.93%
Mar 202667.2%16.1%13.4%2.3%0.33%0.67%
Apr 202658.7%25%13.9%1.7%0.35%0.35%
May 202662.1%21.9%13.8%0.74%0.37%1.1%
Jun 202659.1%20.4%17%2.1%0.43%0.85%
Jul 202657.3%24.7%15.5%1.7%0.42%0.42%
Aug 202661.9%17.9%17%2.3%0.46%0.46%
Sep 202668.8%16.3%11.7%2.1%0.42%0.83%
Oct 202660.6%22.9%12.4%2.9%0.59%0.59%

How has branded search for Descript and Zencastr changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand remote podcast recording platforms in October 2026?

2 changes
  1. In October 2026, Zencastr gained share of searches among remote podcast recording platforms in New Zealand, from 2.1% to 2.9%.

  2. In October 2026, Descript lost share of searches among remote podcast recording platforms in New Zealand, from 68.8% to 60.6%.

How are Descript’s and Zencastr’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Descript’s and Zencastr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Descript

2 branded search terms

  • descript
  • descript ai

Zencastr

1 branded search term

  • zencastr

How the Brand Demand Index is measured

Other head-to-heads among remote podcast recording platforms

Creator with pink hair and a pink jacket

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