Brandwave

How popular isCittà?

In September 2026, people searched for Città by name about 13,000 times in New Zealand, a 10.4% decrease from the previous year. These searches made up 27.8% of all New Zealand designer furniture store searches, placing Città first out of 11 stores. When we asked both ChatGPT and Google AI Overviews about designer furniture stores, Città appeared in one of the five answers and was the seventh most recommended of the 11.

Search and AI answers in September 2026

Città is the most searched of 11 competitors and the seventh most recommended in AI answers.

  1. CittàShare of searches 27.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. Nick ScaliShare of searches 24.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. McKenzie & WillisShare of searches 14.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Lifestyle FurnitureShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Sue-e FurnitureShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top designer furniture stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Città was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Città is the seventh most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matisse1st
  2. Dawson & Co2nd
  3. Simon James3rd
  4. Good Form4th
  5. TRENZSEATER5th
  6. McKenzie & Willis6th
  7. Città7th
  8. Nick Scali–
  9. Lifestyle Furniture–
  10. Sue-e Furniture–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simon James2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TRENZSEATER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dawson & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matisse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Form2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Città1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McKenzie & Willis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bauhaus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifestyle Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about designer furniture stores

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which designer furniture stores compete with Città?

Città against designer furniture stores in New Zealand, by month

Share of searches by month for Città, Nick Scali, McKenzie & Willis, Lifestyle Furniture, Sue-e Furniture, Simon James. The figures are in the table below the chart.

View monthly share of searches table
MonthCittàNick ScaliMcKenzie & WillisLifestyle FurnitureSue-e FurnitureSimon JamesTRENZSEATERDawson & CoBauhausMatisseGood Form
Oct 202527.7%21.4%12.7%15.8%12.7%4.7%1.9%1.9%0.71%0.33%0.1%
Nov 202530.1%20.9%11.9%14.7%11.8%5.4%2.3%1.8%0.68%0.3%0.07%
Dec 202535.7%17.8%10.7%12.7%13%5.9%2%1.4%0.59%0.18%0.06%
Jan 202628.6%23.7%13.3%12.7%13.2%4%1.8%1.8%0.64%0.28%0.06%
Feb 202628.5%18.3%13.4%13.1%13.3%6.2%2.5%3.2%1.1%0.35%0.1%
Mar 202628.9%17%17.7%13.7%11.7%5.5%2.2%1.9%0.98%0.3%0.07%
Apr 202629.5%23.9%11.6%13.8%11.6%4.4%1.9%2.1%0.82%0.24%0.06%
May 202627.6%23.3%13.3%15%10.8%5.1%1.8%2%0.76%0.28%0.1%
Jun 202628.5%24.7%11.5%13.1%11.5%5.5%1.9%2.1%0.81%0.36%0.09%
Jul 202625.3%24.2%11.8%13.1%14.4%5.7%1.9%1.9%0.98%0.57%0.15%
Aug 202627%23.5%16.2%10.2%13.1%4.1%2.6%2%0.74%0.34%0.14%
Sep 202627.8%24.1%14.2%13.2%11.6%4.4%1.9%1.5%0.8%0.24%0.11%

  1. 1.Città

    27.8%

    Held 1st. 12.9K estimated branded searches, -4.6% vs prior month. Share +0.8 points.

  2. 2.Nick Scali

    24.1%

    Held 2nd. 11.2K estimated branded searches, -4.9% vs prior month. Share +0.6 points.

  3. 3.McKenzie & Willis

    14.2%

    Held 3rd. 6.6K estimated branded searches, -18.7% vs prior month. Share -2 points.

  4. 4.Lifestyle Furniture

    13.2%

    Moved from 5th to 4th. 6.1K estimated branded searches, +19.5% vs prior month. Share +3 points.

  5. 5.Sue-e Furniture

    11.6%

    Moved from 4th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  6. 6.Simon James

    4.4%

    Held 6th. 2.1K estimated branded searches, +1.5% vs prior month. Share +0.4 points.

  7. 7.TRENZSEATER

    1.9%

    Held 7th. 880 estimated branded searches, -32.3% vs prior month. Share -0.7 points.

  8. 8.Dawson & Co

    1.5%

    Held 8th. 720 estimated branded searches, -28% vs prior month. Share -0.4 points.

  9. 9.Bauhaus

    0.8%

    Held 9th. 370 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Matisse

    0.24%

    Held 10th. 110 estimated branded searches, -35.3% vs prior month. Share -0.1 points.

  11. 11.Good Form

    0.11%

    Held 11th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare popularity between Città and its closest rivals

Every comparison with Città

25 comparisons

How has branded search demand for Città changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Città in New Zealand fell from 14.6K to 13K.
  • Across the 12 months ending September 2026, Città’s share of searches among designer furniture stores in New Zealand peaked at 35.7% in December 2025 and was lowest at 25.3% in July 2026.

How did search popularity change for New Zealand designer furniture stores in September 2026?

6 changes

  1. In September 2026, Lifestyle Furniture overtook Sue-e Furniture to rank 4th among designer furniture stores in New Zealand, with 13.2% of the searches.

  2. In September 2026, Città gained share of searches among designer furniture stores in New Zealand, from 27% to 27.8%.

  3. In September 2026, Nick Scali gained share of searches among designer furniture stores in New Zealand, from 23.5% to 24.1%.

  4. In September 2026, McKenzie & Willis lost share of searches among designer furniture stores in New Zealand, from 16.2% to 14.2%.

  5. In September 2026, Sue-e Furniture lost share of searches among designer furniture stores in New Zealand, from 13.1% to 11.6%.

  6. In September 2026, TRENZSEATER lost share of searches among designer furniture stores in New Zealand, from 2.6% to 1.9%.

How are Città’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Città’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • citta
  • citta bloc
  • citta design
  • citta design outlet
  • citta dining table
  • citta essentials
  • citta furniture
  • citta home
  • citta limited
  • citta sofa
  • citta thorndon

Do you work for Città? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Città compete?

Città is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
homeware retailers6th of 100.51%Show ranking
Bed linen retailers3rd of 820.1%Show ranking
Designer furniture stores1st of 1127.8%Shown above
Creator with pink hair and a pink jacket

Is Città your brand?

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