Brandwave

How popular isSue-e Furniture?

In September 2026, people searched for Sue-e Furniture by name about 5,400 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 11.6% of all New Zealand designer furniture store searches, placing Sue-e Furniture fifth out of 11 stores. When we asked both ChatGPT and Google AI Overviews about designer furniture stores, Sue-e Furniture did not appear in any of the answers.

Search and AI answers in September 2026

Sue-e Furniture is the fifth most searched of 11 competitors and not listed in any AI answer.

  1. CittàShare of searches 27.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. Nick ScaliShare of searches 24.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. McKenzie & WillisShare of searches 14.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Lifestyle FurnitureShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Sue-e FurnitureShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top designer furniture stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sue-e Furniture did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matisse1st
  2. Dawson & Co2nd
  3. Simon James3rd
  4. Good Form4th
  5. TRENZSEATER5th
  6. McKenzie & Willis6th
  7. Città7th
  8. Nick Scali–
  9. Lifestyle Furniture–
  10. Sue-e Furniture–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simon James2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TRENZSEATER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dawson & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matisse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Form2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Città1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McKenzie & Willis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bauhaus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sue-e Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about designer furniture stores

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which designer furniture stores compete with Sue-e Furniture?

Sue-e Furniture against designer furniture stores in New Zealand, by month

Share of searches by month for Città, Nick Scali, McKenzie & Willis, Lifestyle Furniture, Sue-e Furniture, Simon James. The figures are in the table below the chart.

View monthly share of searches table
MonthCittàNick ScaliMcKenzie & WillisLifestyle FurnitureSue-e FurnitureSimon JamesTRENZSEATERDawson & CoBauhausMatisseGood Form
Oct 202527.7%21.4%12.7%15.8%12.7%4.7%1.9%1.9%0.71%0.33%0.1%
Nov 202530.1%20.9%11.9%14.7%11.8%5.4%2.3%1.8%0.68%0.3%0.07%
Dec 202535.7%17.8%10.7%12.7%13%5.9%2%1.4%0.59%0.18%0.06%
Jan 202628.6%23.7%13.3%12.7%13.2%4%1.8%1.8%0.64%0.28%0.06%
Feb 202628.5%18.3%13.4%13.1%13.3%6.2%2.5%3.2%1.1%0.35%0.1%
Mar 202628.9%17%17.7%13.7%11.7%5.5%2.2%1.9%0.98%0.3%0.07%
Apr 202629.5%23.9%11.6%13.8%11.6%4.4%1.9%2.1%0.82%0.24%0.06%
May 202627.6%23.3%13.3%15%10.8%5.1%1.8%2%0.76%0.28%0.1%
Jun 202628.5%24.7%11.5%13.1%11.5%5.5%1.9%2.1%0.81%0.36%0.09%
Jul 202625.3%24.2%11.8%13.1%14.4%5.7%1.9%1.9%0.98%0.57%0.15%
Aug 202627%23.5%16.2%10.2%13.1%4.1%2.6%2%0.74%0.34%0.14%
Sep 202627.8%24.1%14.2%13.2%11.6%4.4%1.9%1.5%0.8%0.24%0.11%

  1. 1.Città

    27.8%

    Held 1st. 12.9K estimated branded searches, -4.6% vs prior month. Share +0.8 points.

  2. 2.Nick Scali

    24.1%

    Held 2nd. 11.2K estimated branded searches, -4.9% vs prior month. Share +0.6 points.

  3. 3.McKenzie & Willis

    14.2%

    Held 3rd. 6.6K estimated branded searches, -18.7% vs prior month. Share -2 points.

  4. 4.Lifestyle Furniture

    13.2%

    Moved from 5th to 4th. 6.1K estimated branded searches, +19.5% vs prior month. Share +3 points.

  5. 5.Sue-e Furniture

    11.6%

    Moved from 4th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  6. 6.Simon James

    4.4%

    Held 6th. 2.1K estimated branded searches, +1.5% vs prior month. Share +0.4 points.

  7. 7.TRENZSEATER

    1.9%

    Held 7th. 880 estimated branded searches, -32.3% vs prior month. Share -0.7 points.

  8. 8.Dawson & Co

    1.5%

    Held 8th. 720 estimated branded searches, -28% vs prior month. Share -0.4 points.

  9. 9.Bauhaus

    0.8%

    Held 9th. 370 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Matisse

    0.24%

    Held 10th. 110 estimated branded searches, -35.3% vs prior month. Share -0.1 points.

  11. 11.Good Form

    0.11%

    Held 11th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare popularity between Sue-e Furniture and its closest rivals

Every comparison with Sue-e Furniture

9 comparisons

How has branded search demand for Sue-e Furniture changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sue-e Furniture in New Zealand fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Sue-e Furniture’s share of searches among designer furniture stores in New Zealand decreased from 12.7% to 11.6%.
  • Across the 12 months ending September 2026, Sue-e Furniture’s share of searches among designer furniture stores in New Zealand peaked at 14.4% in July 2026 and was lowest at 10.8% in May 2026.

How did search popularity change for New Zealand designer furniture stores in September 2026?

6 changes

  1. In September 2026, Lifestyle Furniture overtook Sue-e Furniture to rank 4th among designer furniture stores in New Zealand, with 13.2% of the searches.

  2. In September 2026, Città gained share of searches among designer furniture stores in New Zealand, from 27% to 27.8%.

  3. In September 2026, Nick Scali gained share of searches among designer furniture stores in New Zealand, from 23.5% to 24.1%.

  4. In September 2026, McKenzie & Willis lost share of searches among designer furniture stores in New Zealand, from 16.2% to 14.2%.

  5. In September 2026, Sue-e Furniture lost share of searches among designer furniture stores in New Zealand, from 13.1% to 11.6%.

  6. In September 2026, TRENZSEATER lost share of searches among designer furniture stores in New Zealand, from 2.6% to 1.9%.

How are Sue-e Furniture’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sue-e Furniture’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sue e furniture

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How the Brand Demand Index is measured

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