Brandwave

Dawson & Co vs Sue-e Furniture:Which is more popular?

In September 2026, Sue-e Furniture had more branded searches than Dawson & Co among designer furniture stores in New Zealand. Sue-e Furniture had about 5,400 branded searches, while Dawson & Co had 720. Sue-e Furniture made up 11.6% of all designer furniture store searches we track, and Dawson & Co accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about designer furniture stores, Dawson & Co appeared in two of the five answers and Sue-e Furniture in none.

Among designer furniture stores in New Zealand in September 2026

Who do people search for more?

Sue-e Furniture, about 8 searches for every 1 for Dawson & Co

Sue-e Furniture 5.4K searchesDawson & Co 720 searches

Who does AI mention more?

Dawson & Co, mentioned in 2 of 5 answers, Sue-e Furniture in 0

Dawson & Co in 2 of 5Sue-e Furniture in 0 of 5

Who does AI recommend more?

Dawson & Co, the only one of the two named

Dawson & Co first in 2Sue-e Furniture never named

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Top designer furniture stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dawson & Co was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sue-e Furniture did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matisse1st
  2. Dawson & Co2nd
  3. Simon James3rd
  4. Good Form4th
  5. TRENZSEATER5th
  6. McKenzie & Willis6th
  7. Città7th
  8. Nick Scali–
  9. Lifestyle Furniture–
  10. Sue-e Furniture–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simon James2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TRENZSEATER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dawson & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matisse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Form2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Città1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McKenzie & Willis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bauhaus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sue-e Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about designer furniture stores

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dawson & Co or Sue-e Furniture more popular in search?

This chart shows how often people search Google for Dawson & Co and Sue-e Furniture by name. Each line represents a brand's share of searches for all 11 designer furniture stores we track, month by month, from searches in New Zealand.

Dawson & Co and Sue-e Furniture among designer furniture stores in New Zealand, by month

Share of searches by month for Sue-e Furniture, Dawson & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthCittàNick ScaliMcKenzie & WillisLifestyle FurnitureSue-e FurnitureSimon JamesTRENZSEATERDawson & CoBauhausMatisseGood Form
Oct 202527.7%21.4%12.7%15.8%12.7%4.7%1.9%1.9%0.71%0.33%0.1%
Nov 202530.1%20.9%11.9%14.7%11.8%5.4%2.3%1.8%0.68%0.3%0.07%
Dec 202535.7%17.8%10.7%12.7%13%5.9%2%1.4%0.59%0.18%0.06%
Jan 202628.6%23.7%13.3%12.7%13.2%4%1.8%1.8%0.64%0.28%0.06%
Feb 202628.5%18.3%13.4%13.1%13.3%6.2%2.5%3.2%1.1%0.35%0.1%
Mar 202628.9%17%17.7%13.7%11.7%5.5%2.2%1.9%0.98%0.3%0.07%
Apr 202629.5%23.9%11.6%13.8%11.6%4.4%1.9%2.1%0.82%0.24%0.06%
May 202627.6%23.3%13.3%15%10.8%5.1%1.8%2%0.76%0.28%0.1%
Jun 202628.5%24.7%11.5%13.1%11.5%5.5%1.9%2.1%0.81%0.36%0.09%
Jul 202625.3%24.2%11.8%13.1%14.4%5.7%1.9%1.9%0.98%0.57%0.15%
Aug 202627%23.5%16.2%10.2%13.1%4.1%2.6%2%0.74%0.34%0.14%
Sep 202627.8%24.1%14.2%13.2%11.6%4.4%1.9%1.5%0.8%0.24%0.11%

How has the Dawson & Co and Sue-e Furniture comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer furniture stores in September 2026?

3 changes

  1. In September 2026, Lifestyle Furniture overtook Sue-e Furniture to rank 4th among designer furniture stores in New Zealand, with 13.2% of the searches.

  2. In September 2026, Sue-e Furniture lost share of searches among designer furniture stores in New Zealand, from 13.1% to 11.6%.

  3. Estimated monthly branded searches for Dawson & Co in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dawson & Co’s and Sue-e Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dawson & Co

1 branded search term

  • dawson and co

Sue-e Furniture

1 branded search term

  • sue e furniture

How the Brand Demand Index is measured

Other head-to-heads among designer furniture stores

Creator with pink hair and a pink jacket

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