Brandwave

Città vs Nick Scali:Which is more popular?

In September 2026, Città had more branded searches than Nick Scali among designer furniture stores in New Zealand. Città had about 13,000 branded searches, while Nick Scali had 11,200. Città made up 27.8% of all designer furniture store searches we track, and Nick Scali accounted for 24.1%. When we asked ChatGPT and Google AI Overviews about designer furniture stores, Città appeared in one of the five answers and Nick Scali in none.

Among designer furniture stores in New Zealand in September 2026

Who do people search for more?

Città, about 15% more searches than Nick Scali

Città 12.9K searchesNick Scali 11.2K searches

Who does AI mention more?

Città, mentioned in 1 of 5 answers, Nick Scali in 0

Città in 1 of 5Nick Scali in 0 of 5

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Top designer furniture stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Città was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nick Scali did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matisse1st
  2. Dawson & Co2nd
  3. Simon James3rd
  4. Good Form4th
  5. TRENZSEATER5th
  6. McKenzie & Willis6th
  7. Città7th
  8. Nick Scali–
  9. Lifestyle Furniture–
  10. Sue-e Furniture–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simon James2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TRENZSEATER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dawson & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matisse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Form2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Città1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McKenzie & Willis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bauhaus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifestyle Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about designer furniture stores

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Città or Nick Scali more popular in search?

This chart shows how often people search Google for Città and Nick Scali by name. Each line represents a brand's share of searches for all 11 designer furniture stores we track, month by month, from searches in New Zealand.

Città and Nick Scali among designer furniture stores in New Zealand, by month

Share of searches by month for Città, Nick Scali. The figures are in the table below the chart.

View monthly share of searches table
MonthCittàNick ScaliMcKenzie & WillisLifestyle FurnitureSue-e FurnitureSimon JamesTRENZSEATERDawson & CoBauhausMatisseGood Form
Oct 202527.7%21.4%12.7%15.8%12.7%4.7%1.9%1.9%0.71%0.33%0.1%
Nov 202530.1%20.9%11.9%14.7%11.8%5.4%2.3%1.8%0.68%0.3%0.07%
Dec 202535.7%17.8%10.7%12.7%13%5.9%2%1.4%0.59%0.18%0.06%
Jan 202628.6%23.7%13.3%12.7%13.2%4%1.8%1.8%0.64%0.28%0.06%
Feb 202628.5%18.3%13.4%13.1%13.3%6.2%2.5%3.2%1.1%0.35%0.1%
Mar 202628.9%17%17.7%13.7%11.7%5.5%2.2%1.9%0.98%0.3%0.07%
Apr 202629.5%23.9%11.6%13.8%11.6%4.4%1.9%2.1%0.82%0.24%0.06%
May 202627.6%23.3%13.3%15%10.8%5.1%1.8%2%0.76%0.28%0.1%
Jun 202628.5%24.7%11.5%13.1%11.5%5.5%1.9%2.1%0.81%0.36%0.09%
Jul 202625.3%24.2%11.8%13.1%14.4%5.7%1.9%1.9%0.98%0.57%0.15%
Aug 202627%23.5%16.2%10.2%13.1%4.1%2.6%2%0.74%0.34%0.14%
Sep 202627.8%24.1%14.2%13.2%11.6%4.4%1.9%1.5%0.8%0.24%0.11%

How has the Città and Nick Scali comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer furniture stores in September 2026?

2 changes

  1. In September 2026, Città gained share of searches among designer furniture stores in New Zealand, from 27% to 27.8%.

  2. In September 2026, Nick Scali gained share of searches among designer furniture stores in New Zealand, from 23.5% to 24.1%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Città’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Città

10 branded search terms

  • citta
  • citta bloc
  • citta design
  • citta design outlet
  • citta dining table
  • citta essentials
  • citta furniture
  • citta limited
  • citta sofa
  • citta thorndon

Nick Scali

8 branded search terms

  • nick scali
  • nick scali furniture
  • nick scali sale
  • nick scali shops
  • nick scali sofa
  • nickscali
  • nickscali furniture
  • nickscali sofa

How the Brand Demand Index is measured

Other head-to-heads among designer furniture stores

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