Brandwave

How popular isBauhaus?

In September 2026, people searched for Bauhaus by name about 370 times in New Zealand, about the same as the previous year. These searches made up 0.8% of all New Zealand designer furniture store searches, placing Bauhaus ninth out of 11 stores. When we asked both ChatGPT and Google AI Overviews about designer furniture stores, Bauhaus appeared in one of the five answers.

Search and AI answers in September 2026

Bauhaus is the ninth most searched of 11 competitors and not listed in any AI answer.

  1. CittàShare of searches 27.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. Nick ScaliShare of searches 24.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. McKenzie & WillisShare of searches 14.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Lifestyle FurnitureShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BauhausShare of searches 0.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

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Top designer furniture stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bauhaus was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matisse1st
  2. Dawson & Co2nd
  3. Simon James3rd
  4. Good Form4th
  5. TRENZSEATER5th
  6. McKenzie & Willis6th
  7. Città7th
  8. +1 more
  9. Lifestyle Furniture–
  10. Sue-e Furniture–
  11. Bauhaus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simon James2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TRENZSEATER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dawson & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matisse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Form2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Città1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McKenzie & Willis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bauhaus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifestyle Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about designer furniture stores

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which designer furniture stores compete with Bauhaus?

Bauhaus against designer furniture stores in New Zealand, by month

Share of searches by month for Città, Nick Scali, McKenzie & Willis, Lifestyle Furniture, Sue-e Furniture, Simon James, Bauhaus. The figures are in the table below the chart.

View monthly share of searches table
MonthCittàNick ScaliMcKenzie & WillisLifestyle FurnitureSue-e FurnitureSimon JamesTRENZSEATERDawson & CoBauhausMatisseGood Form
Oct 202527.7%21.4%12.7%15.8%12.7%4.7%1.9%1.9%0.71%0.33%0.1%
Nov 202530.1%20.9%11.9%14.7%11.8%5.4%2.3%1.8%0.68%0.3%0.07%
Dec 202535.7%17.8%10.7%12.7%13%5.9%2%1.4%0.59%0.18%0.06%
Jan 202628.6%23.7%13.3%12.7%13.2%4%1.8%1.8%0.64%0.28%0.06%
Feb 202628.5%18.3%13.4%13.1%13.3%6.2%2.5%3.2%1.1%0.35%0.1%
Mar 202628.9%17%17.7%13.7%11.7%5.5%2.2%1.9%0.98%0.3%0.07%
Apr 202629.5%23.9%11.6%13.8%11.6%4.4%1.9%2.1%0.82%0.24%0.06%
May 202627.6%23.3%13.3%15%10.8%5.1%1.8%2%0.76%0.28%0.1%
Jun 202628.5%24.7%11.5%13.1%11.5%5.5%1.9%2.1%0.81%0.36%0.09%
Jul 202625.3%24.2%11.8%13.1%14.4%5.7%1.9%1.9%0.98%0.57%0.15%
Aug 202627%23.5%16.2%10.2%13.1%4.1%2.6%2%0.74%0.34%0.14%
Sep 202627.8%24.1%14.2%13.2%11.6%4.4%1.9%1.5%0.8%0.24%0.11%

  1. 1.Città

    27.8%

    Held 1st. 12.9K estimated branded searches, -4.6% vs prior month. Share +0.8 points.

  2. 2.Nick Scali

    24.1%

    Held 2nd. 11.2K estimated branded searches, -4.9% vs prior month. Share +0.6 points.

  3. 3.McKenzie & Willis

    14.2%

    Held 3rd. 6.6K estimated branded searches, -18.7% vs prior month. Share -2 points.

  4. 4.Lifestyle Furniture

    13.2%

    Moved from 5th to 4th. 6.1K estimated branded searches, +19.5% vs prior month. Share +3 points.

  5. 5.Sue-e Furniture

    11.6%

    Moved from 4th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  6. 6.Simon James

    4.4%

    Held 6th. 2.1K estimated branded searches, +1.5% vs prior month. Share +0.4 points.

  7. 7.TRENZSEATER

    1.9%

    Held 7th. 880 estimated branded searches, -32.3% vs prior month. Share -0.7 points.

  8. 8.Dawson & Co

    1.5%

    Held 8th. 720 estimated branded searches, -28% vs prior month. Share -0.4 points.

  9. 9.Bauhaus

    0.8%

    Held 9th. 370 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Matisse

    0.24%

    Held 10th. 110 estimated branded searches, -35.3% vs prior month. Share -0.1 points.

  11. 11.Good Form

    0.11%

    Held 11th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare popularity between Bauhaus and its closest rivals

Every comparison with Bauhaus

9 comparisons

How has branded search demand for Bauhaus changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bauhaus in New Zealand held steady at 370.
  • Across the 12 months ending September 2026, Bauhaus’ share of searches among designer furniture stores in New Zealand held steady, from 0.71% to 0.8%.

How did search popularity change for New Zealand designer furniture stores in September 2026?

6 changes

  1. In September 2026, Lifestyle Furniture overtook Sue-e Furniture to rank 4th among designer furniture stores in New Zealand, with 13.2% of the searches.

  2. In September 2026, Città gained share of searches among designer furniture stores in New Zealand, from 27% to 27.8%.

  3. In September 2026, Nick Scali gained share of searches among designer furniture stores in New Zealand, from 23.5% to 24.1%.

  4. In September 2026, McKenzie & Willis lost share of searches among designer furniture stores in New Zealand, from 16.2% to 14.2%.

  5. In September 2026, Sue-e Furniture lost share of searches among designer furniture stores in New Zealand, from 13.1% to 11.6%.

  6. In September 2026, TRENZSEATER lost share of searches among designer furniture stores in New Zealand, from 2.6% to 1.9%.

How are Bauhaus’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bauhaus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bauhaus designer furniture
  • bauhaus dining table
  • bauhaus furniture
  • bauhaus sofa

Do you work for Bauhaus? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bauhaus compete?

Bauhaus is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Designer furniture stores9th of 110.8%Shown above
Sofa makers6th of 80.53%Show ranking
Creator with pink hair and a pink jacket

Is Bauhaus your brand?

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