Brandwave

How popular isBauhaus?

In September 2026, people searched for Bauhaus by name about 370 times in New Zealand, about the same as the previous year. These searches made up 0.53% of all New Zealand sofa maker searches, placing Bauhaus sixth out of eight makers. When we asked both ChatGPT and Google AI Overviews about sofa makers, Bauhaus appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Bauhaus is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. King LivingShare of searches 38.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Coco RepublicShare of searches 26.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MODA FurnituresShare of searches 21.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  4. Tim Webber DesignShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BauhausShare of searches 0.53%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+3 more

Bauhaus website (opens in a new tab)

Follow Bauhaus and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top sofa makers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bauhaus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bauhaus is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MODA Furnitures1st
  2. Wilson & Nicholson2nd
  3. King Living3rd
  4. Bauhaus4th
  5. Coco Republic–
  6. Tim Webber Design–
  7. Moran–
  8. Arthur G–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bauhaus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MODA Furnitures2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wilson & Nicholson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coco Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tim Webber Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arthur G0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sofa makers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sofa makers compete with Bauhaus?

Bauhaus against sofa makers in New Zealand, by month

Share of searches by month for King Living, Coco Republic, MODA Furnitures, Tim Webber Design, Bauhaus. The figures are in the table below the chart.

View monthly share of searches table
MonthKing LivingCoco RepublicMODA FurnituresTim Webber DesignWilson & NicholsonBauhausMoranArthur G
Oct 202536.5%27.3%20.3%14.1%0.96%0.43%0.32%0.11%
Nov 202537%28.4%21.2%11.4%1.2%0.45%0.22%0.11%
Dec 202538.5%28%21.6%9.7%1.2%0.41%0.27%0.27%
Jan 202641.6%25.8%19.7%10.8%0.86%0.62%0.49%0.12%
Feb 202639.8%24.9%18.5%14.2%1.3%0.71%0.43%0.28%
Mar 202637.1%27.2%21.1%12.5%0.92%0.66%0.4%0.13%
Apr 202637.7%32.9%16.9%10.3%1.2%0.65%0.26%0.26%
May 202638.9%27.9%20.9%10.6%0.77%0.55%0.33%0.11%
Jun 202635.3%31.3%19.7%11.9%0.86%0.61%0.25%0.12%
Jul 202641.2%24%22.3%10.6%0.82%0.59%0.24%0.24%
Aug 202639.6%23.8%22.2%12.7%0.82%0.47%0.23%0.23%
Sep 202638.4%26.6%21.4%11.2%1.2%0.53%0.4%0.27%
  1. Held 1st. 2.9K estimated branded searches, -15.3% vs prior month. Share -1.2 points.

  2. Held 2nd. 2K estimated branded searches, -2.5% vs prior month. Share +2.8 points.

  3. Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.8 points.

  4. Held 4th. 840 estimated branded searches, -22.9% vs prior month. Share -1.5 points.

  5. Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.4 points.

  6. 6.Bauhaus

    0.53%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Moran

    0.4%

    Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.

  8. 8.Arthur G

    0.27%

    Moved from 7th to 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bauhaus and its closest rivals

Every comparison with Bauhaus

9 comparisons

How has branded search demand for Bauhaus changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bauhaus in New Zealand held steady at 370.
  • Across the 12 months ending September 2026, Bauhaus’ share of searches among sofa makers in New Zealand held steady, from 0.43% to 0.53%.

How did search popularity change for New Zealand sofa makers in September 2026?

6 changes
  1. In September 2026, Coco Republic gained share of searches among sofa makers in New Zealand, from 23.8% to 26.6%.

  2. In September 2026, Tim Webber Design lost share of searches among sofa makers in New Zealand, from 12.7% to 11.2%.

  3. In September 2026, King Living lost share of searches among sofa makers in New Zealand, from 39.6% to 38.4%.

  4. In September 2026, MODA Furnitures lost share of searches among sofa makers in New Zealand, from 22.2% to 21.4%.

  5. In September 2026, Moran rose from 8th to 7th among sofa makers in New Zealand.

  6. In September 2026, Arthur G fell from 7th to 8th among sofa makers in New Zealand.

How are Bauhaus’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bauhaus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bauhaus designer furniture
  • bauhaus dining table
  • bauhaus furniture
  • bauhaus sofa

Do you work for Bauhaus? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bauhaus compete?

Bauhaus is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Designer furniture stores9th of 110.8%Show ranking
Sofa makers6th of 80.53%Shown above
Creator with pink hair and a pink jacket

Is Bauhaus your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.