How popular isBauhaus?
In September 2026, people searched for Bauhaus by name about 370 times in New Zealand, about the same as the previous year. These searches made up 0.53% of all New Zealand sofa maker searches, placing Bauhaus sixth out of eight makers. When we asked both ChatGPT and Google AI Overviews about sofa makers, Bauhaus appeared in three of the five answers and was the fourth most recommended of the eight.
Bauhaus is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.
King LivingShare of searches 38.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Coco RepublicShare of searches 26.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- MODA FurnituresShare of searches 21.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
Tim Webber DesignShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BauhausShare of searches 0.53%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top sofa makers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bauhaus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bauhaus is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bauhaus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- MODA Furnitures2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wilson & Nicholson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coco Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tim Webber Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Moran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arthur G0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sofa makers
5 answers
Asked ChatGPT
“Which sofa maker should I buy in New Zealand?”
Asked ChatGPT
“What are the best sofa makers in New Zealand?”
Asked ChatGPT
“What's the best sofa maker in New Zealand for a family home?”
Searched Google, AI Overview
“lounge suite nz”
Searched Google, AI Overview
“modular sofa nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sofa makers compete with Bauhaus?
Share of searches by month for King Living, Coco Republic, MODA Furnitures, Tim Webber Design, Bauhaus. The figures are in the table below the chart.
View monthly share of searches table
| Month | King Living | Coco Republic | MODA Furnitures | Tim Webber Design | Wilson & Nicholson | Bauhaus | Moran | Arthur G |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 27.3% | 20.3% | 14.1% | 0.96% | 0.43% | 0.32% | 0.11% |
| Nov 2025 | 37% | 28.4% | 21.2% | 11.4% | 1.2% | 0.45% | 0.22% | 0.11% |
| Dec 2025 | 38.5% | 28% | 21.6% | 9.7% | 1.2% | 0.41% | 0.27% | 0.27% |
| Jan 2026 | 41.6% | 25.8% | 19.7% | 10.8% | 0.86% | 0.62% | 0.49% | 0.12% |
| Feb 2026 | 39.8% | 24.9% | 18.5% | 14.2% | 1.3% | 0.71% | 0.43% | 0.28% |
| Mar 2026 | 37.1% | 27.2% | 21.1% | 12.5% | 0.92% | 0.66% | 0.4% | 0.13% |
| Apr 2026 | 37.7% | 32.9% | 16.9% | 10.3% | 1.2% | 0.65% | 0.26% | 0.26% |
| May 2026 | 38.9% | 27.9% | 20.9% | 10.6% | 0.77% | 0.55% | 0.33% | 0.11% |
| Jun 2026 | 35.3% | 31.3% | 19.7% | 11.9% | 0.86% | 0.61% | 0.25% | 0.12% |
| Jul 2026 | 41.2% | 24% | 22.3% | 10.6% | 0.82% | 0.59% | 0.24% | 0.24% |
| Aug 2026 | 39.6% | 23.8% | 22.2% | 12.7% | 0.82% | 0.47% | 0.23% | 0.23% |
| Sep 2026 | 38.4% | 26.6% | 21.4% | 11.2% | 1.2% | 0.53% | 0.4% | 0.27% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 2.9K | -15.3% | -1.2 points | |
| 2, held 2nd | 26.6% | 2K | -2.5% | +2.8 points | |
| 3, held 3rd | 21.4% | 1.6K | -15.8% | -0.8 points | |
| 4, held 4th | 11.2% | 840 | -22.9% | -1.5 points | |
| 5, held 5th | 1.2% | 90 | +28.6% | +0.4 points | |
| 6, held 6th | 0.53% | 40 | 0% | +0.1 points | |
| 7, moved from 8th to 7th | 0.4% | 30 | +50% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.27% | 20 | 0% | 0 pointsmoved from 7th to 8th |
38.4%
Held 1st. 2.9K estimated branded searches, -15.3% vs prior month. Share -1.2 points.
26.6%
Held 2nd. 2K estimated branded searches, -2.5% vs prior month. Share +2.8 points.
21.4%
Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.8 points.
11.2%
Held 4th. 840 estimated branded searches, -22.9% vs prior month. Share -1.5 points.
1.2%
Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.4 points.
6.
Bauhaus0.53%
Held 6th. 40 estimated branded searches, 0% vs prior month. Share +0.1 points.
7.Moran
0.4%
Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.
8.
Arthur G0.27%
Moved from 7th to 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Bauhaus and its closest rivals
Every comparison with Bauhaus
9 comparisons
How has branded search demand for Bauhaus changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bauhaus in New Zealand held steady at 370.
- Across the 12 months ending September 2026, Bauhaus’ share of searches among sofa makers in New Zealand held steady, from 0.43% to 0.53%.
How did search popularity change for New Zealand sofa makers in September 2026?
6 changes

In September 2026, Coco Republic gained share of searches among sofa makers in New Zealand, from 23.8% to 26.6%.

In September 2026, Tim Webber Design lost share of searches among sofa makers in New Zealand, from 12.7% to 11.2%.

In September 2026, King Living lost share of searches among sofa makers in New Zealand, from 39.6% to 38.4%.
In September 2026, MODA Furnitures lost share of searches among sofa makers in New Zealand, from 22.2% to 21.4%.
In September 2026, Moran rose from 8th to 7th among sofa makers in New Zealand.

In September 2026, Arthur G fell from 7th to 8th among sofa makers in New Zealand.
How are Bauhaus’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bauhaus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bauhaus designer furniture
- bauhaus dining table
- bauhaus furniture
- bauhaus sofa
Do you work for Bauhaus? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bauhaus compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Designer furniture stores | 9th of 11 | 0.8% | Show ranking |
| Sofa makers | 6th of 8 | 0.53% | Shown above |

Is Bauhaus your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.