Brandwave

Arthur G vs Bauhaus:Which is more popular?

In September 2026, Bauhaus had more branded searches than Arthur G among sofa makers in New Zealand. Bauhaus had about 40 branded searches, while Arthur G had 20. Bauhaus made up 0.53% of all sofa maker searches we track, and Arthur G accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about sofa makers, Bauhaus appeared in three of the five answers and Arthur G in none.

Among sofa makers in New Zealand in September 2026

Who do people search for more?

Bauhaus, about 2 searches for every 1 for Arthur G

Bauhaus 40 searchesArthur G 20 searches

Who does AI mention more?

Bauhaus, mentioned in 3 of 5 answers, Arthur G in 0

Bauhaus in 3 of 5Arthur G in 0 of 5

Who does AI recommend more?

Bauhaus, the only one of the two named

Bauhaus first in 2Arthur G never named

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Top sofa makers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bauhaus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Arthur G did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MODA Furnitures1st
  2. Wilson & Nicholson2nd
  3. King Living3rd
  4. Bauhaus4th
  5. Coco Republic–
  6. Tim Webber Design–
  7. Moran–
  8. Arthur G–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bauhaus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MODA Furnitures2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wilson & Nicholson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coco Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tim Webber Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arthur G0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sofa makers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Arthur G or Bauhaus more popular in search?

This chart shows how often people search Google for Arthur G and Bauhaus by name. Each line represents a brand's share of searches for all eight sofa makers we track, month by month, from searches in New Zealand.

Arthur G and Bauhaus among sofa makers in New Zealand, by month

Share of searches by month for Bauhaus, Arthur G. The figures are in the table below the chart.

View monthly share of searches table
MonthKing LivingCoco RepublicMODA FurnituresTim Webber DesignWilson & NicholsonBauhausMoranArthur G
Oct 202536.5%27.3%20.3%14.1%0.96%0.43%0.32%0.11%
Nov 202537%28.4%21.2%11.4%1.2%0.45%0.22%0.11%
Dec 202538.5%28%21.6%9.7%1.2%0.41%0.27%0.27%
Jan 202641.6%25.8%19.7%10.8%0.86%0.62%0.49%0.12%
Feb 202639.8%24.9%18.5%14.2%1.3%0.71%0.43%0.28%
Mar 202637.1%27.2%21.1%12.5%0.92%0.66%0.4%0.13%
Apr 202637.7%32.9%16.9%10.3%1.2%0.65%0.26%0.26%
May 202638.9%27.9%20.9%10.6%0.77%0.55%0.33%0.11%
Jun 202635.3%31.3%19.7%11.9%0.86%0.61%0.25%0.12%
Jul 202641.2%24%22.3%10.6%0.82%0.59%0.24%0.24%
Aug 202639.6%23.8%22.2%12.7%0.82%0.47%0.23%0.23%
Sep 202638.4%26.6%21.4%11.2%1.2%0.53%0.4%0.27%

How has the Arthur G and Bauhaus comparison changed over the last 12 months?

3 findings
  • Bauhaus was ahead of Arthur G in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arthur G’s share of searches among sofa makers in New Zealand moved from 0.11% to 0.27%, and its estimated monthly branded searches moved from 10 to 20.
  • Across the 12 months ending September 2026, Bauhaus’ share of searches among sofa makers in New Zealand moved from 0.43% to 0.53%, and its estimated monthly branded searches held steady at 40.

How did search popularity change for New Zealand sofa makers in September 2026?

1 change

  1. In September 2026, Arthur G fell from 7th to 8th among sofa makers in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Arthur G’s and Bauhaus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arthur G

2 branded search terms

  • arthur g
  • arthur g sofa

Bauhaus

1 branded search term

  • bauhaus sofa

How the Brand Demand Index is measured

Other head-to-heads among sofa makers

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