Brandwave

How popular isWilson & Nicholson?

In September 2026, people searched for Wilson & Nicholson by name about 90 times in New Zealand, about the same as the previous year. These searches made up 1.2% of all New Zealand sofa maker searches, placing Wilson & Nicholson fifth out of eight makers. When we asked both ChatGPT and Google AI Overviews about sofa makers, Wilson & Nicholson appeared in two of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Wilson & Nicholson is the fifth most searched of 8 competitors and the second most recommended in AI answers.

  1. King LivingShare of searches 38.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Coco RepublicShare of searches 26.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MODA FurnituresShare of searches 21.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  4. Tim Webber DesignShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Wilson & NicholsonShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top sofa makers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wilson & Nicholson was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wilson & Nicholson is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MODA Furnitures1st
  2. Wilson & Nicholson2nd
  3. King Living3rd
  4. Bauhaus4th
  5. Coco Republic–
  6. Tim Webber Design–
  7. Moran–
  8. Arthur G–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bauhaus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MODA Furnitures2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wilson & Nicholson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coco Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tim Webber Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arthur G0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sofa makers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sofa makers compete with Wilson & Nicholson?

Wilson & Nicholson against sofa makers in New Zealand, by month

Share of searches by month for King Living, Coco Republic, MODA Furnitures, Tim Webber Design, Wilson & Nicholson. The figures are in the table below the chart.

View monthly share of searches table
MonthKing LivingCoco RepublicMODA FurnituresTim Webber DesignWilson & NicholsonBauhausMoranArthur G
Oct 202536.5%27.3%20.3%14.1%0.96%0.43%0.32%0.11%
Nov 202537%28.4%21.2%11.4%1.2%0.45%0.22%0.11%
Dec 202538.5%28%21.6%9.7%1.2%0.41%0.27%0.27%
Jan 202641.6%25.8%19.7%10.8%0.86%0.62%0.49%0.12%
Feb 202639.8%24.9%18.5%14.2%1.3%0.71%0.43%0.28%
Mar 202637.1%27.2%21.1%12.5%0.92%0.66%0.4%0.13%
Apr 202637.7%32.9%16.9%10.3%1.2%0.65%0.26%0.26%
May 202638.9%27.9%20.9%10.6%0.77%0.55%0.33%0.11%
Jun 202635.3%31.3%19.7%11.9%0.86%0.61%0.25%0.12%
Jul 202641.2%24%22.3%10.6%0.82%0.59%0.24%0.24%
Aug 202639.6%23.8%22.2%12.7%0.82%0.47%0.23%0.23%
Sep 202638.4%26.6%21.4%11.2%1.2%0.53%0.4%0.27%

  1. 1.King Living

    38.4%

    Held 1st. 2.9K estimated branded searches, -15.3% vs prior month. Share -1.2 points.

  2. 2.Coco Republic

    26.6%

    Held 2nd. 2K estimated branded searches, -2.5% vs prior month. Share +2.8 points.

  3. 3.MODA Furnitures

    21.4%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.8 points.

  4. 4.Tim Webber Design

    11.2%

    Held 4th. 840 estimated branded searches, -22.9% vs prior month. Share -1.5 points.

  5. 5.Wilson & Nicholson

    1.2%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.4 points.

  6. 6.Bauhaus

    0.53%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Moran

    0.4%

    Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.

  8. 8.Arthur G

    0.27%

    Moved from 7th to 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wilson & Nicholson and its closest rivals

Every comparison with Wilson & Nicholson

4 comparisons

How has branded search demand for Wilson & Nicholson changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wilson & Nicholson in New Zealand held steady at 90.
  • Across the 12 months ending September 2026, Wilson & Nicholson’s share of searches among sofa makers in New Zealand held steady, from 0.96% to 1.2%.

How did search popularity change for New Zealand sofa makers in September 2026?

6 changes

  1. In September 2026, Coco Republic gained share of searches among sofa makers in New Zealand, from 23.8% to 26.6%.

  2. In September 2026, Tim Webber Design lost share of searches among sofa makers in New Zealand, from 12.7% to 11.2%.

  3. In September 2026, King Living lost share of searches among sofa makers in New Zealand, from 39.6% to 38.4%.

  4. In September 2026, MODA Furnitures lost share of searches among sofa makers in New Zealand, from 22.2% to 21.4%.

  5. In September 2026, Moran rose from 8th to 7th among sofa makers in New Zealand.

  6. In September 2026, Arthur G fell from 7th to 8th among sofa makers in New Zealand.

How are Wilson & Nicholson’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wilson & Nicholson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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