Moran vs Wilson & Nicholson:Which is more popular?

In September 2026, Wilson & Nicholson had more branded searches than Moran among sofa makers in New Zealand. Wilson & Nicholson had about 90 branded searches, while Moran had 30. Wilson & Nicholson made up 1.2% of all sofa maker searches we track, and Moran accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about sofa makers, Wilson & Nicholson appeared in two of the five answers and Moran in none.

Among sofa makers in New Zealand in September 2026

Who do people search for more?

Wilson & Nicholson, about 3 searches for every 1 for Moran

Wilson & Nicholson 90 searchesMoran 30 searches

Who does AI mention more?

Wilson & Nicholson, mentioned in 2 of 5 answers, Moran in 0

Wilson & Nicholson in 2 of 5Moran in 0 of 5

Who does AI recommend more?

Wilson & Nicholson, the only one of the two named

Wilson & Nicholson first in 2Moran never named

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Top sofa makers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wilson & Nicholson was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moran did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bauhaus	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
King Living	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
MODA Furnitures	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Wilson & Nicholson	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Coco Republic	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tim Webber Design	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Moran	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Arthur G	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bauhaus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MODA Furnitures2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wilson & Nicholson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coco Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tim Webber Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arthur G0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sofa makers

5 answers

Asked ChatGPT
“Which sofa maker should I buy in New Zealand?”
1. 1Bauhaus
Asked ChatGPT
“What are the best sofa makers in New Zealand?”
Asked ChatGPT
“What's the best sofa maker in New Zealand for a family home?”
Searched Google, AI Overview
“lounge suite nz”
Searched Google, AI Overview
“modular sofa nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Moran or Wilson & Nicholson more popular in search?

This chart shows how often people search Google for Moran and Wilson & Nicholson by name. Each line represents a brand's share of searches for all eight sofa makers we track, month by month, from searches in New Zealand.

Moran and Wilson & Nicholson among sofa makers in New Zealand, by month

Month	King Living	Coco Republic	MODA Furnitures	Tim Webber Design	Wilson & Nicholson	Bauhaus	Moran	Arthur G
Oct 2025	36.5%	27.3%	20.3%	14.1%	0.96%	0.43%	0.32%	0.11%
Nov 2025	37%	28.4%	21.2%	11.4%	1.2%	0.45%	0.22%	0.11%
Dec 2025	38.5%	28%	21.6%	9.7%	1.2%	0.41%	0.27%	0.27%
Jan 2026	41.6%	25.8%	19.7%	10.8%	0.86%	0.62%	0.49%	0.12%
Feb 2026	39.8%	24.9%	18.5%	14.2%	1.3%	0.71%	0.43%	0.28%
Mar 2026	37.1%	27.2%	21.1%	12.5%	0.92%	0.66%	0.4%	0.13%
Apr 2026	37.7%	32.9%	16.9%	10.3%	1.2%	0.65%	0.26%	0.26%
May 2026	38.9%	27.9%	20.9%	10.6%	0.77%	0.55%	0.33%	0.11%
Jun 2026	35.3%	31.3%	19.7%	11.9%	0.86%	0.61%	0.25%	0.12%
Jul 2026	41.2%	24%	22.3%	10.6%	0.82%	0.59%	0.24%	0.24%
Aug 2026	39.6%	23.8%	22.2%	12.7%	0.82%	0.47%	0.23%	0.23%
Sep 2026	38.4%	26.6%	21.4%	11.2%	1.2%	0.53%	0.4%	0.27%

How has the Moran and Wilson & Nicholson comparison changed over the last 12 months?

3 findings

Wilson & Nicholson was ahead of Moran in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Moran’s share of searches among sofa makers in New Zealand moved from 0.32% to 0.4%, and its estimated monthly branded searches held steady at 30.
Across the 12 months ending September 2026, Wilson & Nicholson’s share of searches among sofa makers in New Zealand moved from 0.96% to 1.2%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand sofa makers in September 2026?

1 change

In September 2026, Moran rose from 8th to 7th among sofa makers in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Moran’s and Wilson & Nicholson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.