Brandwave

MODA Furnitures vs Wilson & Nicholson:Which is more popular?

In September 2026, MODA Furnitures had more branded searches than Wilson & Nicholson among sofa makers in New Zealand. MODA Furnitures had about 1,600 branded searches, while Wilson & Nicholson had 90. MODA Furnitures made up 21.4% of all sofa maker searches we track, and Wilson & Nicholson accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about sofa makers, MODA Furnitures and Wilson & Nicholson each appeared in two of the five answers. MODA Furnitures and Wilson & Nicholson were each mentioned first in one of the two answers.

Among sofa makers in New Zealand in September 2026

Who do people search for more?

MODA Furnitures, about 18 searches for every 1 for Wilson & Nicholson

MODA Furnitures 1.6K searchesWilson & Nicholson 90 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

MODA Furnitures in 2 of 5Wilson & Nicholson in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

MODA Furnitures first in 1Wilson & Nicholson first in 1

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Top sofa makers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MODA Furnitures and Wilson & Nicholson were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MODA Furnitures and Wilson & Nicholson were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MODA Furnitures1st
  2. Wilson & Nicholson2nd
  3. King Living3rd
  4. Bauhaus4th
  5. Coco Republic–
  6. Tim Webber Design–
  7. Moran–
  8. Arthur G–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bauhaus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MODA Furnitures2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wilson & Nicholson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coco Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tim Webber Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arthur G0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sofa makers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MODA Furnitures or Wilson & Nicholson more popular in search?

This chart shows how often people search Google for MODA Furnitures and Wilson & Nicholson by name. Each line represents a brand's share of searches for all eight sofa makers we track, month by month, from searches in New Zealand.

MODA Furnitures and Wilson & Nicholson among sofa makers in New Zealand, by month

Share of searches by month for MODA Furnitures, Wilson & Nicholson. The figures are in the table below the chart.

View monthly share of searches table
MonthKing LivingCoco RepublicMODA FurnituresTim Webber DesignWilson & NicholsonBauhausMoranArthur G
Oct 202536.5%27.3%20.3%14.1%0.96%0.43%0.32%0.11%
Nov 202537%28.4%21.2%11.4%1.2%0.45%0.22%0.11%
Dec 202538.5%28%21.6%9.7%1.2%0.41%0.27%0.27%
Jan 202641.6%25.8%19.7%10.8%0.86%0.62%0.49%0.12%
Feb 202639.8%24.9%18.5%14.2%1.3%0.71%0.43%0.28%
Mar 202637.1%27.2%21.1%12.5%0.92%0.66%0.4%0.13%
Apr 202637.7%32.9%16.9%10.3%1.2%0.65%0.26%0.26%
May 202638.9%27.9%20.9%10.6%0.77%0.55%0.33%0.11%
Jun 202635.3%31.3%19.7%11.9%0.86%0.61%0.25%0.12%
Jul 202641.2%24%22.3%10.6%0.82%0.59%0.24%0.24%
Aug 202639.6%23.8%22.2%12.7%0.82%0.47%0.23%0.23%
Sep 202638.4%26.6%21.4%11.2%1.2%0.53%0.4%0.27%

How has the MODA Furnitures and Wilson & Nicholson comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sofa makers in September 2026?

1 change

  1. In September 2026, MODA Furnitures lost share of searches among sofa makers in New Zealand, from 22.2% to 21.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MODA Furnitures’ and Wilson & Nicholson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MODA Furnitures

1 branded search term

  • moda furnitures

Wilson & Nicholson

1 branded search term

  • wilson & nicholson

How the Brand Demand Index is measured

Other head-to-heads among sofa makers

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