Brandwave

McKenzie & Willis vs Nick Scali:Which is more popular?

In September 2026, Nick Scali had more branded searches than McKenzie & Willis among designer furniture stores in New Zealand. Nick Scali had about 11,200 branded searches, while McKenzie & Willis had 6,620. Nick Scali made up 24.1% of all designer furniture store searches we track, and McKenzie & Willis accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about designer furniture stores, McKenzie & Willis appeared in one of the five answers and Nick Scali in none.

Among designer furniture stores in New Zealand in September 2026

Who do people search for more?

Nick Scali, about 70% more searches than McKenzie & Willis

Nick Scali 11.2K searchesMcKenzie & Willis 6.6K searches

Who does AI mention more?

McKenzie & Willis, mentioned in 1 of 5 answers, Nick Scali in 0

McKenzie & Willis in 1 of 5Nick Scali in 0 of 5

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Top designer furniture stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, McKenzie & Willis was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nick Scali did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matisse1st
  2. Dawson & Co2nd
  3. Simon James3rd
  4. Good Form4th
  5. TRENZSEATER5th
  6. McKenzie & Willis6th
  7. Città7th
  8. Nick Scali–
  9. Lifestyle Furniture–
  10. Sue-e Furniture–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simon James2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TRENZSEATER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dawson & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matisse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Form2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Città1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McKenzie & Willis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bauhaus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifestyle Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about designer furniture stores

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is McKenzie & Willis or Nick Scali more popular in search?

This chart shows how often people search Google for McKenzie & Willis and Nick Scali by name. Each line represents a brand's share of searches for all 11 designer furniture stores we track, month by month, from searches in New Zealand.

McKenzie & Willis and Nick Scali among designer furniture stores in New Zealand, by month

Share of searches by month for Nick Scali, McKenzie & Willis. The figures are in the table below the chart.

View monthly share of searches table
MonthCittàNick ScaliMcKenzie & WillisLifestyle FurnitureSue-e FurnitureSimon JamesTRENZSEATERDawson & CoBauhausMatisseGood Form
Oct 202527.7%21.4%12.7%15.8%12.7%4.7%1.9%1.9%0.71%0.33%0.1%
Nov 202530.1%20.9%11.9%14.7%11.8%5.4%2.3%1.8%0.68%0.3%0.07%
Dec 202535.7%17.8%10.7%12.7%13%5.9%2%1.4%0.59%0.18%0.06%
Jan 202628.6%23.7%13.3%12.7%13.2%4%1.8%1.8%0.64%0.28%0.06%
Feb 202628.5%18.3%13.4%13.1%13.3%6.2%2.5%3.2%1.1%0.35%0.1%
Mar 202628.9%17%17.7%13.7%11.7%5.5%2.2%1.9%0.98%0.3%0.07%
Apr 202629.5%23.9%11.6%13.8%11.6%4.4%1.9%2.1%0.82%0.24%0.06%
May 202627.6%23.3%13.3%15%10.8%5.1%1.8%2%0.76%0.28%0.1%
Jun 202628.5%24.7%11.5%13.1%11.5%5.5%1.9%2.1%0.81%0.36%0.09%
Jul 202625.3%24.2%11.8%13.1%14.4%5.7%1.9%1.9%0.98%0.57%0.15%
Aug 202627%23.5%16.2%10.2%13.1%4.1%2.6%2%0.74%0.34%0.14%
Sep 202627.8%24.1%14.2%13.2%11.6%4.4%1.9%1.5%0.8%0.24%0.11%

How has the McKenzie & Willis and Nick Scali comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer furniture stores in September 2026?

2 changes

  1. In September 2026, Nick Scali gained share of searches among designer furniture stores in New Zealand, from 23.5% to 24.1%.

  2. In September 2026, McKenzie & Willis lost share of searches among designer furniture stores in New Zealand, from 16.2% to 14.2%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using McKenzie & Willis’ and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

McKenzie & Willis

4 branded search terms

  • mckenzie & willis
  • mckenzie willis
  • mckenzie willis sale
  • mckenziewillis

Nick Scali

8 branded search terms

  • nick scali
  • nick scali furniture
  • nick scali sale
  • nick scali shops
  • nick scali sofa
  • nickscali
  • nickscali furniture
  • nickscali sofa

How the Brand Demand Index is measured

Other head-to-heads among designer furniture stores

Creator with pink hair and a pink jacket

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