Brandwave

How popular isBupa Retirement Villages?

In September 2026, people searched for Bupa Retirement Villages by name about 260 times in New Zealand, a 21.2% decrease from the previous year. These searches made up 1.1% of all New Zealand retirement village operator searches, placing Bupa Retirement Villages eighth out of eight operators. When we asked both ChatGPT and Google AI Overviews about retirement village operators, Bupa Retirement Villages appeared in one of the five answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

Bupa Retirement Villages is the eighth most searched of 8 competitors and the seventh most recommended in AI answers.

  1. Ryman HealthcareShare of searches 31.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SummersetShare of searches 21.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MetlifecareShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Oceania HealthcareShare of searches 14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Bupa Retirement VillagesShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+3 more

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Top retirement village operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bupa Retirement Villages was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bupa Retirement Villages is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryman Healthcare1st
  2. Summerset2nd
  3. Metlifecare3rd
  4. Arvida4th
  5. Oceania Healthcare5th
  6. Bupa New Zealand6th
  7. Bupa Retirement Villages7th
  8. Qestral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryman Healthcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Summerset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metlifecare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arvida4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oceania Healthcare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bupa New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bupa Retirement Villages1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Qestral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about retirement village operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which retirement village operators compete with Bupa Retirement Villages?

Bupa Retirement Villages against retirement village operators in New Zealand, by month

Share of searches by month for Ryman Healthcare, Summerset, Metlifecare, Oceania Healthcare, Arvida, Qestral, Bupa Retirement Villages. The figures are in the table below the chart.

View monthly share of searches table
MonthRyman HealthcareSummersetMetlifecareOceania HealthcareArvidaQestralBupa New ZealandBupa Retirement Villages
Oct 202537.8%22.2%17.1%11.8%5.7%2.8%1.4%1.2%
Nov 202534%17.9%26.4%10%3.9%5.3%1.5%0.92%
Dec 202533.8%23.2%14.6%12.4%5.9%7.1%1.8%1.1%
Jan 202636.9%19.7%14.1%9.4%4.5%13.3%1.2%1.1%
Feb 202639.1%18%17.6%12.3%5.8%4.3%1.5%1.4%
Mar 202633.3%23.3%17.5%12%6.1%4.6%1.8%1.4%
Apr 202631.2%33.3%16.8%9.5%4.3%2.3%1.4%1.1%
May 202636.9%23.6%15.4%13.3%4.8%2.9%1.6%1.5%
Jun 202638.6%19.4%18.3%12.9%5.9%2.4%1.3%1.2%
Jul 202635.9%21%17.8%12.7%7%2.4%1.5%1.7%
Aug 202634.9%22%18%13%6.1%3.1%1.5%1.3%
Sep 202631.8%21.1%19%14%8%3.4%1.6%1.1%

  1. 1.Ryman Healthcare

    31.8%

    Held 1st. 7.7K estimated branded searches, -14.1% vs prior month. Share -3.1 points.

  2. 2.Summerset

    21.1%

    Held 2nd. 5.1K estimated branded searches, -9.6% vs prior month. Share -0.9 points.

  3. 3.Metlifecare

    19%

    Held 3rd. 4.6K estimated branded searches, -0.87% vs prior month. Share +0.9 points.

  4. 4.Oceania Healthcare

    14%

    Held 4th. 3.4K estimated branded searches, +1.2% vs prior month. Share +1 points.

  5. 5.Arvida

    8%

    Held 5th. 1.9K estimated branded searches, +23.1% vs prior month. Share +1.9 points.

  6. 6.Qestral

    3.4%

    Held 6th. 830 estimated branded searches, +6.4% vs prior month. Share +0.4 points.

  7. 7.Bupa New Zealand

    1.6%

    Held 7th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Bupa Retirement Villages

    1.1%

    Held 8th. 260 estimated branded searches, -21.2% vs prior month. Share -0.2 points.

Compare popularity between Bupa Retirement Villages and its closest rivals

Every comparison with Bupa Retirement Villages

7 comparisons

How has branded search demand for Bupa Retirement Villages changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bupa Retirement Villages in New Zealand fell from 330 to 260.
  • Across the 12 months ending September 2026, Bupa Retirement Villages’ share of searches among retirement village operators in New Zealand held steady, from 1.2% to 1.1%.

How did search popularity change for New Zealand retirement village operators in September 2026?

6 changes

  1. In September 2026, Arvida gained share of searches among retirement village operators in New Zealand, from 6.1% to 8%.

  2. In September 2026, Oceania Healthcare gained share of searches among retirement village operators in New Zealand, from 13% to 14%.

  3. In September 2026, Metlifecare gained share of searches among retirement village operators in New Zealand, from 18% to 19%.

  4. In September 2026, Ryman Healthcare lost share of searches among retirement village operators in New Zealand, from 34.9% to 31.8%.

  5. In September 2026, Summerset lost share of searches among retirement village operators in New Zealand, from 22% to 21.1%.

  6. Estimated monthly branded searches for Bupa Retirement Villages in New Zealand fell 21.2% over 12 measured months, from 330 to 260 in September 2026.

How are Bupa Retirement Villages’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bupa Retirement Villages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bupa retirement
  • bupa retirement villages
  • bupa villages

How the Brand Demand Index is measured

Who owns Bupa Retirement Villages?

Bupa Retirement Villages is owned by Bupa New Zealand. Brandwave also tracks Bupa NZ, owned by the same company, in New Zealand.

Do you work for Bupa Retirement Villages? To request corrections or removal please contact us via our support page and we will be happy to assist.

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