Bupa Retirement Villages vs Ryman Healthcare:Which is more popular by branded search in New Zealand?
In August 2026, Ryman Healthcare had more branded searches than Bupa Retirement Villages among retirement village operators in New Zealand. Ryman Healthcare was estimated to have 9K branded searches compared to Bupa Retirement Villages’ 720, and held a 37.5% Share of Search versus Bupa Retirement Villages’ 3%.
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Which is more popular in search, Bupa Retirement Villages or Ryman Healthcare?
Consumer-facing operators of retirement villages offering independent retirement living in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ryman Healthcare, Bupa Retirement Villages. The figures are in the table below the chart.
View monthly share of search table
| Month | Ryman Healthcare | Summerset | Metlifecare | Arvida | Qestral | Bupa Retirement Villages | Oceania Retirement Villages |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.1% | 18.5% | 6.7% | 3% | 3.6% | 0.79% |
| Nov 2025 | 36.3% | 21.3% | 28.3% | 4.8% | 5.7% | 3% | 0.61% |
| Dec 2025 | 36.6% | 28.4% | 16.1% | 7.1% | 7.8% | 3.2% | 0.71% |
| Jan 2026 | 38.8% | 23.4% | 15.1% | 5.3% | 14.2% | 2.6% | 0.6% |
| Feb 2026 | 42.2% | 22.4% | 19.3% | 7% | 4.7% | 3.5% | 0.93% |
| Mar 2026 | 35.7% | 28.5% | 18.9% | 7.3% | 5% | 3.8% | 0.72% |
| Apr 2026 | 32.7% | 38.7% | 17.8% | 5.1% | 2.4% | 2.6% | 0.57% |
| May 2026 | 39.7% | 29.7% | 16.8% | 5.9% | 3.1% | 3.7% | 1.1% |
| Jun 2026 | 42.1% | 24.5% | 19.9% | 7.2% | 2.7% | 3% | 0.68% |
| Jul 2026 | 38.5% | 26.7% | 19.3% | 8.3% | 2.6% | 3.8% | 0.96% |
| Aug 2026 | 37.5% | 27.9% | 19.5% | 7.3% | 3.3% | 3% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bupa Retirement Villages and Ryman Healthcare comparison changed over the last 12 months?
3 findings
- Ryman Healthcare was ahead of Bupa Retirement Villages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bupa Retirement Villages’ estimated Share of Search among retirement village operators in New Zealand moved from 3.6% to 3%, and its estimated monthly branded searches moved from 920 to 720.
- Across the 11 months ending August 2026, Ryman Healthcare’s estimated Share of Search among retirement village operators in New Zealand moved from 40.3% to 37.5%, and its estimated monthly branded searches moved from 10.3K to 9K.
How did search popularity change for New Zealand retirement village operators in August 2026?
3 changes
In August 2026, Qestral overtook Bupa Retirement Villages to rank 5th among retirement village operators in New Zealand, at 3.3%.
In August 2026, Ryman Healthcare lost estimated Share of Search among retirement village operators in New Zealand, from 38.5% to 37.5%.
In August 2026, Bupa Retirement Villages lost estimated Share of Search among retirement village operators in New Zealand, from 3.8% to 3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bupa Retirement Villages’ and Ryman Healthcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bupa Retirement Villages
4 branded search terms
- bupa nz
- bupa retirement
- bupa retirement villages
- bupa villages
Ryman Healthcare
6 branded search terms
- ryman
- ryman healthcare
- ryman nz
- ryman retirement
- ryman retirement villages
- ryman villages
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