Brandwave

Retirement village operators in New Zealand:Which brands are most popular in search?

In August 2026, Ryman Healthcare was the most searched among retirement village operators in New Zealand, with an estimated 9K branded searches and 37.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ryman Healthcare37.5%
  2. Summerset27.9%
  3. Metlifecare19.5%
  4. Arvida7.3%
  5. Qestral3.3%
  6. Bupa Retirement Villages3%
  7. Oceania Retirement Villages1.4%

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Share of SearchLeaderboard

Consumer-facing operators of retirement villages offering independent retirement living in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among retirement village operators in New Zealand, by month

Share of Search by month for Ryman Healthcare, Summerset, Metlifecare, Arvida, Qestral, Bupa Retirement Villages. The figures are in the table below the chart.

View monthly share of search table
MonthRyman HealthcareSummersetMetlifecareArvidaQestralBupa Retirement VillagesOceania Retirement Villages
Oct 202540.3%27.1%18.5%6.7%3%3.6%0.79%
Nov 202536.3%21.3%28.3%4.8%5.7%3%0.61%
Dec 202536.6%28.4%16.1%7.1%7.8%3.2%0.71%
Jan 202638.8%23.4%15.1%5.3%14.2%2.6%0.6%
Feb 202642.2%22.4%19.3%7%4.7%3.5%0.93%
Mar 202635.7%28.5%18.9%7.3%5%3.8%0.72%
Apr 202632.7%38.7%17.8%5.1%2.4%2.6%0.57%
May 202639.7%29.7%16.8%5.9%3.1%3.7%1.1%
Jun 202642.1%24.5%19.9%7.2%2.7%3%0.68%
Jul 202638.5%26.7%19.3%8.3%2.6%3.8%0.96%
Aug 202637.5%27.9%19.5%7.3%3.3%3%1.4%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Ryman Healthcare

    37.5%

    held 1st · 9K estimated branded searches · +17.6% vs prior month · -0.9 points

  2. 2.Summerset

    27.9%

    held 2nd · 6.7K estimated branded searches · +26.3% vs prior month · +1.3 points

  3. 3.Metlifecare

    19.5%

    held 3rd · 4.7K estimated branded searches · +22% vs prior month · +0.2 points

  4. 4.Arvida

    7.3%

    held 4th · 1.7K estimated branded searches · +5.5% vs prior month · -1 points

  5. 5.Qestral

    3.3%

    moved from 6th to 5th · 790 estimated branded searches · +54.9% vs prior month · +0.7 points

  6. 6.Bupa Retirement Villages

    3%

    moved from 5th to 6th · 720 estimated branded searches · -4% vs prior month · -0.8 points

  7. 7.Oceania Retirement Villages

    1.4%

    held 7th · 340 estimated branded searches · +78.9% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among retirement village operators in New Zealand?

In August 2026, Ryman Healthcare was the most searched among retirement village operators in New Zealand, with an estimated 9K branded searches and 37.5% estimated Share of Search within this set. Summerset is in 2nd place, 9.6 percentage points behind at 27.9% Share of Search.

New Zealand retirement village operators, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ryman Healthcare40.3% → 37.5%42.2%Feb 202632.7%Apr 20261st
Summerset27.1% → 27.9%38.7%Apr 202621.3%Nov 20252nd
Metlifecare18.5% → 19.5%28.3%Nov 202515.1%Jan 20263rd
Arvida6.7% → 7.3%8.3%Jul 20264.8%Nov 20254th
Qestral3% → 3.3%14.2%Jan 20262.4%Apr 20266th → 5th
Bupa Retirement Villages3.6% → 3%3.8%Mar 20262.6%Apr 20265th → 6th
Oceania Retirement Villages0.79% → 1.4%1.4%Aug 20260.57%Apr 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ryman Healthcare’s estimated Share of Search among retirement village operators in New Zealand decreased from 40.3% to 37.5%.
  • Across the 11 months ending August 2026, Summerset’s estimated Share of Search among retirement village operators in New Zealand increased from 27.1% to 27.9%.
  • Across the 11 months ending August 2026, Metlifecare’s estimated Share of Search among retirement village operators in New Zealand increased from 18.5% to 19.5%.
  • Across the 11 months ending August 2026, Arvida’s estimated Share of Search among retirement village operators in New Zealand increased from 6.7% to 7.3%.
  • Across the 11 months ending August 2026, Bupa Retirement Villages’ estimated Share of Search among retirement village operators in New Zealand decreased from 3.6% to 3%.
  • Across the 11 months ending August 2026, Oceania Retirement Villages’ estimated Share of Search among retirement village operators in New Zealand increased from 0.79% to 1.4%.
  • Across the 11 months ending August 2026, Ryman Healthcare’s estimated Share of Search among retirement village operators in New Zealand peaked at 42.2% in February 2026 and was lowest at 32.7% in April 2026.
  • Across the 11 months ending August 2026, Summerset’s estimated Share of Search among retirement village operators in New Zealand peaked at 38.7% in April 2026 and was lowest at 21.3% in November 2025.
  • Across the 11 months ending August 2026, Metlifecare’s estimated Share of Search among retirement village operators in New Zealand peaked at 28.3% in November 2025 and was lowest at 15.1% in January 2026.
  • Across the 11 months ending August 2026, Arvida’s estimated Share of Search among retirement village operators in New Zealand peaked at 8.3% in July 2026 and was lowest at 4.8% in November 2025.
  • Across the 11 months ending August 2026, Qestral’s estimated Share of Search among retirement village operators in New Zealand peaked at 14.2% in January 2026 and was lowest at 2.4% in April 2026.
  • Across the 11 months ending August 2026, Bupa Retirement Villages’ estimated Share of Search among retirement village operators in New Zealand peaked at 3.8% in March 2026 and was lowest at 2.6% in April 2026.
  • Across the 11 months ending August 2026, Qestral rose from 6th to 5th among retirement village operators in New Zealand.
  • Across the 11 months ending August 2026, Bupa Retirement Villages fell from 5th to 6th among retirement village operators in New Zealand.

How did search popularity change for New Zealand retirement village operators in August 2026?

  1. In August 2026, Qestral overtook Bupa Retirement Villages to rank 5th among retirement village operators in New Zealand, at 3.3%.

  2. In August 2026, Summerset gained estimated Share of Search among retirement village operators in New Zealand, from 26.7% to 27.9%.

  3. In August 2026, Arvida lost estimated Share of Search among retirement village operators in New Zealand, from 8.3% to 7.3%.

  4. In August 2026, Ryman Healthcare lost estimated Share of Search among retirement village operators in New Zealand, from 38.5% to 37.5%.

  5. In August 2026, Bupa Retirement Villages lost estimated Share of Search among retirement village operators in New Zealand, from 3.8% to 3%.

  6. Estimated monthly branded searches for Oceania Retirement Villages in New Zealand rose 70% over 11 measured months, from 200 to 340 in August 2026.

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