Retirement village operators in New Zealand:Which are most popular?

Name: Retirement village operators in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Ryman Healthcare was the most searched retirement village operator in New Zealand, accounting for 35.9% of all searches among the eight operators tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Ryman Healthcare and Summerset showed up in every answer. Ryman Healthcare was recommended most often, coming first in every response.

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Top retirement village operators in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ryman Healthcare and Summerset appeared every time. Ryman Healthcare was recommended most often, coming first in every answer. Summerset was second, and Metlifecare was third. Qestral, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ryman Healthcare	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Summerset	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Metlifecare	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Arvida	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Oceania Healthcare	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Bupa New Zealand	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Bupa Retirement Villages	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Qestral	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ryman Healthcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Summerset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Metlifecare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arvida4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oceania Healthcare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bupa New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bupa Retirement Villages1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Qestral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about retirement village operators

5 answers

Asked ChatGPT
“Which retirement village operator should I join in New Zealand?”
Asked ChatGPT
“What are the best retirement village operators in New Zealand?”
Asked ChatGPT
“What's the best retirement village operator in New Zealand for independent retirement living?”
Searched Google, AI Overview
“retirement village nz”
Searched Google, AI Overview
“retirement living nz”
1. 1Ryman Healthcare
2. 2Summerset

Not named in any answer:

Qestral

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which retirement village operators do people search for most?

This chart shows how often people search Google for each retirement village operator by name. Each line represents a brand's share of searches for all eight retirement village operators we track, month by month, from searches in New Zealand.

Share of searches among retirement village operators in New Zealand, by month

Month	Ryman Healthcare	Summerset	Metlifecare	Oceania Healthcare	Arvida	Qestral	Bupa New Zealand	Bupa Retirement Villages
Nov 2025	34%	17.9%	26.4%	10%	3.9%	5.3%	1.5%	0.92%
Dec 2025	33.8%	23.2%	14.6%	12.4%	5.9%	7.1%	1.8%	1.1%
Jan 2026	36.9%	19.7%	14.1%	9.4%	4.5%	13.3%	1.2%	1.1%
Feb 2026	39.6%	18.2%	17.8%	12.4%	4.7%	4.3%	1.5%	1.4%
Mar 2026	33.3%	23.3%	17.5%	12%	6.1%	4.6%	1.8%	1.4%
Apr 2026	31.2%	33.3%	16.8%	9.5%	4.3%	2.3%	1.4%	1.1%
May 2026	36.9%	23.6%	15.4%	13.3%	4.8%	2.9%	1.6%	1.5%
Jun 2026	38.6%	19.4%	18.3%	12.9%	5.9%	2.4%	1.3%	1.2%
Jul 2026	35.9%	21%	17.8%	12.7%	7%	2.4%	1.5%	1.7%
Aug 2026	34.9%	22%	18%	13%	6.1%	3.1%	1.5%	1.3%
Sep 2026	31.8%	21.1%	19%	14%	8%	3.4%	1.6%	1.1%
Oct 2026	35.9%	24.3%	15%	13.7%	6.1%	2.2%	1.6%	1.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ryman Healthcare	35.9%	7.3K	-4.7%	+4 points
2, held 2nd	SummersetSummerset Group	24.3%	5K	-2.6%	+3.2 points
3, held 3rd	Metlifecare	15%	3K	-33.3%	-4 points
4, held 4th	Oceania Healthcare	13.7%	2.8K	-17.2%	-0.3 points
5, held 5th	ArvidaArvida Group	6.1%	1.3K	-34.9%	-1.8 points
6, held 6th	Qestral	2.2%	450	-45.8%	-1.2 points
7, held 7th	Bupa New Zealand	1.6%	320	-17.9%	0 points
8, held 8th	Bupa Retirement Villages Bupa New Zealand	1.2%	250	-3.8%	+0.1 points

1.Ryman Healthcare
35.9%
Held 1st. 7.3K estimated branded searches, -4.7% vs prior month. Share +4 points.
2.Summerset
24.3%
Held 2nd. 5K estimated branded searches, -2.6% vs prior month. Share +3.2 points.
3.Metlifecare
15%
Held 3rd. 3K estimated branded searches, -33.3% vs prior month. Share -4 points.
4.Oceania Healthcare
13.7%
Held 4th. 2.8K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
5.Arvida
6.1%
Held 5th. 1.3K estimated branded searches, -34.9% vs prior month. Share -1.8 points.
6.Qestral
2.2%
Held 6th. 450 estimated branded searches, -45.8% vs prior month. Share -1.2 points.
7.Bupa New Zealand
1.6%
Held 7th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.
8.Bupa Retirement Villages
1.2%
Held 8th. 250 estimated branded searches, -3.8% vs prior month. Share +0.1 points.

Which brand is most popular in search among retirement village operators in New Zealand?

8 brands

In October 2026, Ryman Healthcare was the most searched among retirement village operators in New Zealand, with an estimated 7.3K branded searches, 35.9% of all searches for the eight tracked by the Brandwave Brand Demand Index. Summerset is in 2nd place, 11.5 percentage points behind at 24.3%.

New Zealand retirement village operators, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Ryman Healthcare	34% → 35.9%	39.6%Feb 2026	31.2%Apr 2026	1st
Summerset	17.9% → 24.3%	33.3%Apr 2026	17.9%Nov 2025	3rd → 2nd
Metlifecare	26.4% → 15%	26.4%Nov 2025	14.1%Jan 2026	2nd → 3rd
Oceania Healthcare	10% → 13.7%	14%Sep 2026	9.4%Jan 2026	4th
Arvida	3.9% → 6.1%	8%Sep 2026	3.9%Nov 2025	6th → 5th
Qestral	5.3% → 2.2%	13.3%Jan 2026	2.2%Oct 2026	5th → 6th
Bupa New Zealand	1.5% → 1.6%	1.8%Dec 2025	1.2%Jan 2026	7th
Bupa Retirement Villages	0.92% → 1.2%	1.7%Jul 2026	0.92%Nov 2025	8th

Each finding as a sentence

Across the 12 months ending October 2026, Ryman Healthcare’s share of searches among retirement village operators in New Zealand increased from 34% to 35.9%.
Across the 12 months ending October 2026, Summerset’s share of searches among retirement village operators in New Zealand increased from 17.9% to 24.3%.
Across the 12 months ending October 2026, Metlifecare’s share of searches among retirement village operators in New Zealand decreased from 26.4% to 15%.
Across the 12 months ending October 2026, Oceania Healthcare’s share of searches among retirement village operators in New Zealand increased from 10% to 13.7%.
Across the 12 months ending October 2026, Arvida’s share of searches among retirement village operators in New Zealand increased from 3.9% to 6.1%.
Across the 12 months ending October 2026, Qestral’s share of searches among retirement village operators in New Zealand decreased from 5.3% to 2.2%.
Across the 12 months ending October 2026, Ryman Healthcare’s share of searches among retirement village operators in New Zealand peaked at 39.6% in February 2026 and was lowest at 31.2% in April 2026.
Across the 12 months ending October 2026, Summerset’s share of searches among retirement village operators in New Zealand peaked at 33.3% in April 2026 and was lowest at 17.9% in November 2025.
Across the 12 months ending October 2026, Metlifecare’s share of searches among retirement village operators in New Zealand peaked at 26.4% in November 2025 and was lowest at 14.1% in January 2026.
Across the 12 months ending October 2026, Oceania Healthcare’s share of searches among retirement village operators in New Zealand peaked at 14% in September 2026 and was lowest at 9.4% in January 2026.
Across the 12 months ending October 2026, Arvida’s share of searches among retirement village operators in New Zealand peaked at 8% in September 2026 and was lowest at 3.9% in November 2025.
Across the 12 months ending October 2026, Qestral’s share of searches among retirement village operators in New Zealand peaked at 13.3% in January 2026 and was lowest at 2.2% in October 2026.
Across the 12 months ending October 2026, Summerset rose from 3rd to 2nd among retirement village operators in New Zealand.
Across the 12 months ending October 2026, Metlifecare fell from 2nd to 3rd among retirement village operators in New Zealand.
Across the 12 months ending October 2026, Arvida rose from 6th to 5th among retirement village operators in New Zealand.
Across the 12 months ending October 2026, Qestral fell from 5th to 6th among retirement village operators in New Zealand.
Across the 12 months ending October 2026, Bupa New Zealand and Bupa Retirement Villages held steady: their share of searches among retirement village operators in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand retirement village operators in October 2026?

8 changes

In October 2026, Ryman Healthcare gained share of searches among retirement village operators in New Zealand, from 31.8% to 35.9%.
In October 2026, Summerset gained share of searches among retirement village operators in New Zealand, from 21.1% to 24.3%.
In October 2026, Metlifecare lost share of searches among retirement village operators in New Zealand, from 19% to 15%.
In October 2026, Arvida lost share of searches among retirement village operators in New Zealand, from 8% to 6.1%.
In October 2026, Qestral lost share of searches among retirement village operators in New Zealand, from 3.4% to 2.2%.
Estimated monthly branded searches for Bupa New Zealand in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in October 2026.
Estimated monthly branded searches for Bupa Retirement Villages in New Zealand fell 13.8% over 12 measured months, from 290 to 250 in October 2026.
Estimated monthly branded searches for Oceania Healthcare in New Zealand fell 11.4% over 12 measured months, from 3.1K to 2.8K in October 2026.

How are branded searches counted for retirement village operators?

32 search terms

Each brand's share of searches among retirement village operators comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.