How popular isQestral?
In September 2026, people searched for Qestral by name about 830 times in New Zealand, a 9.2% increase from the previous year. These searches made up 3.4% of all New Zealand retirement village operator searches, placing Qestral sixth out of eight operators. When we asked both ChatGPT and Google AI Overviews about retirement village operators, Qestral did not appear in any of the answers.
Qestral is the sixth most searched of 8 competitors and not listed in any AI answer.
Ryman HealthcareShare of searches 31.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SummersetShare of searches 21.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MetlifecareShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Oceania HealthcareShare of searches 14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
QestralShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top retirement village operators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Qestral did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ryman Healthcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Summerset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Metlifecare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arvida4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Oceania Healthcare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bupa New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bupa Retirement Villages1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Qestral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retirement village operators
5 answers
Asked ChatGPT
“Which retirement village operator should I join in New Zealand?”
Asked ChatGPT
“What are the best retirement village operators in New Zealand?”
Asked ChatGPT
“What's the best retirement village operator in New Zealand for independent retirement living?”
Searched Google, AI Overview
“retirement village nz”
Searched Google, AI Overview
“retirement living nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which retirement village operators compete with Qestral?
Share of searches by month for Ryman Healthcare, Summerset, Metlifecare, Oceania Healthcare, Arvida, Qestral. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryman Healthcare | Summerset | Metlifecare | Oceania Healthcare | Arvida | Qestral | Bupa New Zealand | Bupa Retirement Villages |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 22.2% | 17.1% | 11.8% | 5.7% | 2.8% | 1.4% | 1.2% |
| Nov 2025 | 34% | 17.9% | 26.4% | 10% | 3.9% | 5.3% | 1.5% | 0.92% |
| Dec 2025 | 33.8% | 23.2% | 14.6% | 12.4% | 5.9% | 7.1% | 1.8% | 1.1% |
| Jan 2026 | 36.9% | 19.7% | 14.1% | 9.4% | 4.5% | 13.3% | 1.2% | 1.1% |
| Feb 2026 | 39.1% | 18% | 17.6% | 12.3% | 5.8% | 4.3% | 1.5% | 1.4% |
| Mar 2026 | 33.3% | 23.3% | 17.5% | 12% | 6.1% | 4.6% | 1.8% | 1.4% |
| Apr 2026 | 31.2% | 33.3% | 16.8% | 9.5% | 4.3% | 2.3% | 1.4% | 1.1% |
| May 2026 | 36.9% | 23.6% | 15.4% | 13.3% | 4.8% | 2.9% | 1.6% | 1.5% |
| Jun 2026 | 38.6% | 19.4% | 18.3% | 12.9% | 5.9% | 2.4% | 1.3% | 1.2% |
| Jul 2026 | 35.9% | 21% | 17.8% | 12.7% | 7% | 2.4% | 1.5% | 1.7% |
| Aug 2026 | 34.9% | 22% | 18% | 13% | 6.1% | 3.1% | 1.5% | 1.3% |
| Sep 2026 | 31.8% | 21.1% | 19% | 14% | 8% | 3.4% | 1.6% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.8% | 7.7K | -14.1% | -3.1 points | |
| 2, held 2nd | 21.1% | 5.1K | -9.6% | -0.9 points | |
| 3, held 3rd | 19% | 4.6K | -0.87% | +0.9 points | |
| 4, held 4th | 14% | 3.4K | +1.2% | +1 points | |
| 5, held 5th | 8% | 1.9K | +23.1% | +1.9 points | |
| 6, held 6th | 3.4% | 830 | +6.4% | +0.4 points | |
| 7, held 7th | 1.6% | 390 | 0% | +0.1 points | |
| 8, held 8th | 1.1% | 260 | -21.2% | -0.2 points |
31.8%
Held 1st. 7.7K estimated branded searches, -14.1% vs prior month. Share -3.1 points.
21.1%
Held 2nd. 5.1K estimated branded searches, -9.6% vs prior month. Share -0.9 points.
19%
Held 3rd. 4.6K estimated branded searches, -0.87% vs prior month. Share +0.9 points.
14%
Held 4th. 3.4K estimated branded searches, +1.2% vs prior month. Share +1 points.
5.
Arvida8%
Held 5th. 1.9K estimated branded searches, +23.1% vs prior month. Share +1.9 points.
6.
Qestral3.4%
Held 6th. 830 estimated branded searches, +6.4% vs prior month. Share +0.4 points.
1.6%
Held 7th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.
1.1%
Held 8th. 260 estimated branded searches, -21.2% vs prior month. Share -0.2 points.
Compare popularity between Qestral and its closest rivals
Every comparison with Qestral
7 comparisons
How has branded search demand for Qestral changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Qestral in New Zealand rose from 760 to 830.
- Across the 12 months ending September 2026, Qestral’s share of searches among retirement village operators in New Zealand increased from 2.8% to 3.4%.
- Across the 12 months ending September 2026, Qestral’s share of searches among retirement village operators in New Zealand peaked at 13.3% in January 2026 and was lowest at 2.3% in April 2026.
How did search popularity change for New Zealand retirement village operators in September 2026?
6 changes
In September 2026, Arvida gained share of searches among retirement village operators in New Zealand, from 6.1% to 8%.
In September 2026, Oceania Healthcare gained share of searches among retirement village operators in New Zealand, from 13% to 14%.
In September 2026, Metlifecare gained share of searches among retirement village operators in New Zealand, from 18% to 19%.
In September 2026, Ryman Healthcare lost share of searches among retirement village operators in New Zealand, from 34.9% to 31.8%.
In September 2026, Summerset lost share of searches among retirement village operators in New Zealand, from 22% to 21.1%.
Estimated monthly branded searches for Bupa Retirement Villages in New Zealand fell 21.2% over 12 measured months, from 330 to 260 in September 2026.
How are Qestral’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Qestral’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- qestral
- qestral retirement
- qestral retirement villages
- qestral villages
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