How popular isSummerset?
In September 2026, people searched for Summerset by name about 5,090 times in New Zealand, a 15.2% decrease from the previous year. These searches made up 21.1% of all New Zealand retirement village operator searches, placing Summerset second out of eight operators. When we asked both ChatGPT and Google AI Overviews about retirement village operators, Summerset appeared in all answers and was the second most recommended of the eight.
Summerset is the second most searched of 8 competitors and the second most recommended in AI answers.
Ryman HealthcareShare of searches 31.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SummersetShare of searches 21.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MetlifecareShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Oceania HealthcareShare of searches 14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ArvidaShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top retirement village operators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Summerset appeared in all five answers. Summerset is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ryman Healthcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Summerset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Metlifecare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arvida4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oceania Healthcare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bupa New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bupa Retirement Villages1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Qestral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retirement village operators
5 answers
Asked ChatGPT
“Which retirement village operator should I join in New Zealand?”
Asked ChatGPT
“What are the best retirement village operators in New Zealand?”
Asked ChatGPT
“What's the best retirement village operator in New Zealand for independent retirement living?”
Searched Google, AI Overview
“retirement village nz”
Searched Google, AI Overview
“retirement living nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which retirement village operators compete with Summerset?
Share of searches by month for Ryman Healthcare, Summerset, Metlifecare, Oceania Healthcare, Arvida, Qestral. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryman Healthcare | Summerset | Metlifecare | Oceania Healthcare | Arvida | Qestral | Bupa New Zealand | Bupa Retirement Villages |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 22.2% | 17.1% | 11.8% | 5.7% | 2.8% | 1.4% | 1.2% |
| Nov 2025 | 34% | 17.9% | 26.4% | 10% | 3.9% | 5.3% | 1.5% | 0.92% |
| Dec 2025 | 33.8% | 23.2% | 14.6% | 12.4% | 5.9% | 7.1% | 1.8% | 1.1% |
| Jan 2026 | 36.9% | 19.7% | 14.1% | 9.4% | 4.5% | 13.3% | 1.2% | 1.1% |
| Feb 2026 | 39.1% | 18% | 17.6% | 12.3% | 5.8% | 4.3% | 1.5% | 1.4% |
| Mar 2026 | 33.3% | 23.3% | 17.5% | 12% | 6.1% | 4.6% | 1.8% | 1.4% |
| Apr 2026 | 31.2% | 33.3% | 16.8% | 9.5% | 4.3% | 2.3% | 1.4% | 1.1% |
| May 2026 | 36.9% | 23.6% | 15.4% | 13.3% | 4.8% | 2.9% | 1.6% | 1.5% |
| Jun 2026 | 38.6% | 19.4% | 18.3% | 12.9% | 5.9% | 2.4% | 1.3% | 1.2% |
| Jul 2026 | 35.9% | 21% | 17.8% | 12.7% | 7% | 2.4% | 1.5% | 1.7% |
| Aug 2026 | 34.9% | 22% | 18% | 13% | 6.1% | 3.1% | 1.5% | 1.3% |
| Sep 2026 | 31.8% | 21.1% | 19% | 14% | 8% | 3.4% | 1.6% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.8% | 7.7K | -14.1% | -3.1 points | |
| 2, held 2nd | 21.1% | 5.1K | -9.6% | -0.9 points | |
| 3, held 3rd | 19% | 4.6K | -0.87% | +0.9 points | |
| 4, held 4th | 14% | 3.4K | +1.2% | +1 points | |
| 5, held 5th | 8% | 1.9K | +23.1% | +1.9 points | |
| 6, held 6th | 3.4% | 830 | +6.4% | +0.4 points | |
| 7, held 7th | 1.6% | 390 | 0% | +0.1 points | |
| 8, held 8th | 1.1% | 260 | -21.2% | -0.2 points |
31.8%
Held 1st. 7.7K estimated branded searches, -14.1% vs prior month. Share -3.1 points.
21.1%
Held 2nd. 5.1K estimated branded searches, -9.6% vs prior month. Share -0.9 points.
19%
Held 3rd. 4.6K estimated branded searches, -0.87% vs prior month. Share +0.9 points.
14%
Held 4th. 3.4K estimated branded searches, +1.2% vs prior month. Share +1 points.
5.
Arvida8%
Held 5th. 1.9K estimated branded searches, +23.1% vs prior month. Share +1.9 points.
6.
Qestral3.4%
Held 6th. 830 estimated branded searches, +6.4% vs prior month. Share +0.4 points.
1.6%
Held 7th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.
1.1%
Held 8th. 260 estimated branded searches, -21.2% vs prior month. Share -0.2 points.
Compare popularity between Summerset and its closest rivals
Every comparison with Summerset
7 comparisons
How has branded search demand for Summerset changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Summerset in New Zealand fell from 6K to 5.1K.
- Across the 12 months ending September 2026, Summerset’s share of searches among retirement village operators in New Zealand decreased from 22.2% to 21.1%.
- Across the 12 months ending September 2026, Summerset’s share of searches among retirement village operators in New Zealand peaked at 33.3% in April 2026 and was lowest at 17.9% in November 2025.
How did search popularity change for New Zealand retirement village operators in September 2026?
6 changes
In September 2026, Arvida gained share of searches among retirement village operators in New Zealand, from 6.1% to 8%.
In September 2026, Oceania Healthcare gained share of searches among retirement village operators in New Zealand, from 13% to 14%.
In September 2026, Metlifecare gained share of searches among retirement village operators in New Zealand, from 18% to 19%.
In September 2026, Ryman Healthcare lost share of searches among retirement village operators in New Zealand, from 34.9% to 31.8%.
In September 2026, Summerset lost share of searches among retirement village operators in New Zealand, from 22% to 21.1%.
Estimated monthly branded searches for Bupa Retirement Villages in New Zealand fell 21.2% over 12 measured months, from 330 to 260 in September 2026.
How are Summerset’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Summerset’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- summerset
- summerset retirement
- summerset retirement villages
- summerset villages
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