Bupa New Zealand vs Summerset:Which is more popular?
In September 2026, Summerset had more branded searches than Bupa New Zealand among retirement village operators in New Zealand. Summerset had about 5,090 branded searches, while Bupa New Zealand had 390. Summerset made up 21.1% of all retirement village operator searches we track, and Bupa New Zealand accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about retirement village operators, Summerset appeared in all five answers and Bupa New Zealand in two. Summerset was mentioned before Bupa New Zealand in every answer.
Who do people search for more?
Summerset, about 13 searches for every 1 for Bupa New Zealand
Who does AI mention more?
Summerset, mentioned in every answer we collected
Who does AI recommend more?
Summerset, named ahead of Bupa New Zealand in every answer
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Top retirement village operators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Summerset appeared in all five answers. Bupa New Zealand was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Summerset was listed before Bupa New Zealand in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ryman Healthcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Summerset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Metlifecare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arvida4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oceania Healthcare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bupa New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bupa Retirement Villages1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Qestral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retirement village operators
5 answers
Asked ChatGPT
“Which retirement village operator should I join in New Zealand?”
Asked ChatGPT
“What are the best retirement village operators in New Zealand?”
Asked ChatGPT
“What's the best retirement village operator in New Zealand for independent retirement living?”
Searched Google, AI Overview
“retirement village nz”
Searched Google, AI Overview
“retirement living nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bupa New Zealand or Summerset more popular in search?
This chart shows how often people search Google for Bupa New Zealand and Summerset by name. Each line represents a brand's share of searches for all eight retirement village operators we track, month by month, from searches in New Zealand.
Share of searches by month for Summerset, Bupa New Zealand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryman Healthcare | Summerset | Metlifecare | Oceania Healthcare | Arvida | Qestral | Bupa New Zealand | Bupa Retirement Villages |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 22.2% | 17.1% | 11.8% | 5.7% | 2.8% | 1.4% | 1.2% |
| Nov 2025 | 34% | 17.9% | 26.4% | 10% | 3.9% | 5.3% | 1.5% | 0.92% |
| Dec 2025 | 33.8% | 23.2% | 14.6% | 12.4% | 5.9% | 7.1% | 1.8% | 1.1% |
| Jan 2026 | 36.9% | 19.7% | 14.1% | 9.4% | 4.5% | 13.3% | 1.2% | 1.1% |
| Feb 2026 | 39.1% | 18% | 17.6% | 12.3% | 5.8% | 4.3% | 1.5% | 1.4% |
| Mar 2026 | 33.3% | 23.3% | 17.5% | 12% | 6.1% | 4.6% | 1.8% | 1.4% |
| Apr 2026 | 31.2% | 33.3% | 16.8% | 9.5% | 4.3% | 2.3% | 1.4% | 1.1% |
| May 2026 | 36.9% | 23.6% | 15.4% | 13.3% | 4.8% | 2.9% | 1.6% | 1.5% |
| Jun 2026 | 38.6% | 19.4% | 18.3% | 12.9% | 5.9% | 2.4% | 1.3% | 1.2% |
| Jul 2026 | 35.9% | 21% | 17.8% | 12.7% | 7% | 2.4% | 1.5% | 1.7% |
| Aug 2026 | 34.9% | 22% | 18% | 13% | 6.1% | 3.1% | 1.5% | 1.3% |
| Sep 2026 | 31.8% | 21.1% | 19% | 14% | 8% | 3.4% | 1.6% | 1.1% |
How has the Bupa New Zealand and Summerset comparison changed over the last 12 months?
3 findings
- Summerset was ahead of Bupa New Zealand in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bupa New Zealand’s share of searches among retirement village operators in New Zealand moved from 1.4% to 1.6%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Summerset’s share of searches among retirement village operators in New Zealand moved from 22.2% to 21.1%, and its estimated monthly branded searches moved from 6K to 5.1K.
How did search popularity change for New Zealand retirement village operators in September 2026?
1 change
In September 2026, Summerset lost share of searches among retirement village operators in New Zealand, from 22% to 21.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bupa New Zealand’s and Summerset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bupa New Zealand
1 branded search term
- bupa new zealand
Summerset
4 branded search terms
- summerset
- summerset retirement
- summerset retirement villages
- summerset villages
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