How popular isSummerset in search?
In August 2026, there were an estimated 6.7K branded searches for Summerset in New Zealand which held steady over the last 11 months. Summerset holds 27.9% estimated Share of Search among New Zealand retirement village operators and is ranked 2nd of 7 competitors for search popularity.
Ryman Healthcare37.5%
Summerset27.9%
Metlifecare19.5%Arvida7.3%
Qestral3.3%
Bupa Retirement Villages3%
Oceania Retirement Villages1.4%
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Which retirement village operators compete with Summerset?
Share of Search by month for Ryman Healthcare, Summerset, Metlifecare, Arvida, Qestral, Bupa Retirement Villages. The figures are in the table below the chart.
View monthly share of search table
| Month | Ryman Healthcare | Summerset | Metlifecare | Arvida | Qestral | Bupa Retirement Villages | Oceania Retirement Villages |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.1% | 18.5% | 6.7% | 3% | 3.6% | 0.79% |
| Nov 2025 | 36.3% | 21.3% | 28.3% | 4.8% | 5.7% | 3% | 0.61% |
| Dec 2025 | 36.6% | 28.4% | 16.1% | 7.1% | 7.8% | 3.2% | 0.71% |
| Jan 2026 | 38.8% | 23.4% | 15.1% | 5.3% | 14.2% | 2.6% | 0.6% |
| Feb 2026 | 42.2% | 22.4% | 19.3% | 7% | 4.7% | 3.5% | 0.93% |
| Mar 2026 | 35.7% | 28.5% | 18.9% | 7.3% | 5% | 3.8% | 0.72% |
| Apr 2026 | 32.7% | 38.7% | 17.8% | 5.1% | 2.4% | 2.6% | 0.57% |
| May 2026 | 39.7% | 29.7% | 16.8% | 5.9% | 3.1% | 3.7% | 1.1% |
| Jun 2026 | 42.1% | 24.5% | 19.9% | 7.2% | 2.7% | 3% | 0.68% |
| Jul 2026 | 38.5% | 26.7% | 19.3% | 8.3% | 2.6% | 3.8% | 0.96% |
| Aug 2026 | 37.5% | 27.9% | 19.5% | 7.3% | 3.3% | 3% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.5% | 9K | +17.6% | -0.9 points | |
| 2, held 2nd | 27.9% | 6.7K | +26.3% | +1.3 points | |
| 3, held 3rd | 19.5% | 4.7K | +22% | +0.2 points | |
| 4, held 4th | 7.3% | 1.7K | +5.5% | -1 points | |
| 5, moved from 6th to 5th | 3.3% | 790 | +54.9% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3% | 720 | -4% | -0.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.4% | 340 | +78.9% | +0.5 points |
37.5%
held 1st · 9K estimated branded searches · +17.6% vs prior month · -0.9 points
27.9%
held 2nd · 6.7K estimated branded searches · +26.3% vs prior month · +1.3 points
19.5%
held 3rd · 4.7K estimated branded searches · +22% vs prior month · +0.2 points
4.
7.3%
held 4th · 1.7K estimated branded searches · +5.5% vs prior month · -1 points
5.
Qestral3.3%
moved from 6th to 5th · 790 estimated branded searches · +54.9% vs prior month · +0.7 points
moved from 5th to 6th · 720 estimated branded searches · -4% vs prior month · -0.8 points
held 7th · 340 estimated branded searches · +78.9% vs prior month · +0.5 points
Compare search popularity between Summerset and its closest rivals
How has branded search demand for Summerset changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Summerset in New Zealand held steady, from 6.9K to 6.7K.
- Across the 11 months ending August 2026, Summerset’s estimated Share of Search among retirement village operators in New Zealand increased from 27.1% to 27.9%.
- Across the 11 months ending August 2026, Summerset’s estimated Share of Search among retirement village operators in New Zealand peaked at 38.7% in April 2026 and was lowest at 21.3% in November 2025.
How did search popularity change for New Zealand retirement village operators in August 2026?
6 changes
In August 2026, Qestral overtook Bupa Retirement Villages to rank 5th among retirement village operators in New Zealand, at 3.3%.
In August 2026, Summerset gained estimated Share of Search among retirement village operators in New Zealand, from 26.7% to 27.9%.
In August 2026, Arvida lost estimated Share of Search among retirement village operators in New Zealand, from 8.3% to 7.3%.
In August 2026, Ryman Healthcare lost estimated Share of Search among retirement village operators in New Zealand, from 38.5% to 37.5%.
In August 2026, Bupa Retirement Villages lost estimated Share of Search among retirement village operators in New Zealand, from 3.8% to 3%.
Estimated monthly branded searches for Oceania Retirement Villages in New Zealand rose 70% over 11 measured months, from 200 to 340 in August 2026.
How is Summerset measured?
Brandwave collects information about searches that people make online using Summerset’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- summerset
- summerset near me
- summerset nz
- summerset retirement
- summerset retirement villages
- summerset villages
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Is Summerset your brand?
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