Qestral vs Summerset:Which is more popular in New Zealand?
In October 2026, Summerset had more branded searches than Qestral among retirement village operators in New Zealand. Summerset had about 4,960 branded searches, while Qestral had 450. Summerset made up 24.3% of all retirement village operator searches we track, and Qestral accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about retirement village operators, Summerset appeared in all five answers and Qestral in none.
Who do people search for more?
Summerset, about 11 searches for every 1 for Qestral
Who does AI mention more?
Summerset, mentioned in every answer we collected
Who does AI recommend more?
Summerset, the only one of the two named
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Top retirement village operators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Summerset appeared in all five answers. Qestral did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ryman Healthcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Summerset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Metlifecare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arvida4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oceania Healthcare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bupa New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bupa Retirement Villages1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Qestral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retirement village operators
5 answers
Asked ChatGPT
“Which retirement village operator should I join in New Zealand?”
Asked ChatGPT
“What are the best retirement village operators in New Zealand?”
Asked ChatGPT
“What's the best retirement village operator in New Zealand for independent retirement living?”
Searched Google, AI Overview
“retirement village nz”
Searched Google, AI Overview
“retirement living nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Qestral or Summerset more popular in search?
This chart shows how often people search Google for Qestral and Summerset by name. Each line represents a brand's share of searches for all eight retirement village operators we track, month by month, from searches in New Zealand.
Share of searches by month for Summerset, Qestral. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryman Healthcare | Summerset | Metlifecare | Oceania Healthcare | Arvida | Qestral | Bupa New Zealand | Bupa Retirement Villages |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 34% | 17.9% | 26.4% | 10% | 3.9% | 5.3% | 1.5% | 0.92% |
| Dec 2025 | 33.8% | 23.2% | 14.6% | 12.4% | 5.9% | 7.1% | 1.8% | 1.1% |
| Jan 2026 | 36.9% | 19.7% | 14.1% | 9.4% | 4.5% | 13.3% | 1.2% | 1.1% |
| Feb 2026 | 39.6% | 18.2% | 17.8% | 12.4% | 4.7% | 4.3% | 1.5% | 1.4% |
| Mar 2026 | 33.3% | 23.3% | 17.5% | 12% | 6.1% | 4.6% | 1.8% | 1.4% |
| Apr 2026 | 31.2% | 33.3% | 16.8% | 9.5% | 4.3% | 2.3% | 1.4% | 1.1% |
| May 2026 | 36.9% | 23.6% | 15.4% | 13.3% | 4.8% | 2.9% | 1.6% | 1.5% |
| Jun 2026 | 38.6% | 19.4% | 18.3% | 12.9% | 5.9% | 2.4% | 1.3% | 1.2% |
| Jul 2026 | 35.9% | 21% | 17.8% | 12.7% | 7% | 2.4% | 1.5% | 1.7% |
| Aug 2026 | 34.9% | 22% | 18% | 13% | 6.1% | 3.1% | 1.5% | 1.3% |
| Sep 2026 | 31.8% | 21.1% | 19% | 14% | 8% | 3.4% | 1.6% | 1.1% |
| Oct 2026 | 35.9% | 24.3% | 15% | 13.7% | 6.1% | 2.2% | 1.6% | 1.2% |
How has branded search for Qestral and Summerset changed in New Zealand over the last 12 months?
3 findings
- Summerset was ahead of Qestral in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Qestral’s share of searches among retirement village operators in New Zealand moved from 5.3% to 2.2%, and its estimated monthly branded searches moved from 1.7K to 450.
- Across the 12 months ending October 2026, Summerset’s share of searches among retirement village operators in New Zealand moved from 17.9% to 24.3%, and its estimated monthly branded searches moved from 5.6K to 5K.
How did search popularity change for New Zealand retirement village operators in October 2026?
2 changes
In October 2026, Summerset gained share of searches among retirement village operators in New Zealand, from 21.1% to 24.3%.
In October 2026, Qestral lost share of searches among retirement village operators in New Zealand, from 3.4% to 2.2%.
How are Qestral’s and Summerset’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Qestral’s and Summerset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among retirement village operators
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