Brandwave

Oceania Healthcare vs Summerset:Which is more popular?

In September 2026, Summerset had more branded searches than Oceania Healthcare among retirement village operators in New Zealand. Summerset had about 5,090 branded searches, while Oceania Healthcare had 3,370. Summerset made up 21.1% of all retirement village operator searches we track, and Oceania Healthcare accounted for 14%. When we asked ChatGPT and Google AI Overviews about retirement village operators, Summerset appeared in all five answers and Oceania Healthcare in two. Summerset was mentioned before Oceania Healthcare in every answer.

Among retirement village operators in New Zealand in September 2026

Who do people search for more?

Summerset, about 51% more searches than Oceania Healthcare

Summerset 5.1K searchesOceania Healthcare 3.4K searches

Who does AI mention more?

Summerset, mentioned in every answer we collected

Summerset in 5 of 5Oceania Healthcare in 2 of 5

Who does AI recommend more?

Summerset, named ahead of Oceania Healthcare in every answer

Summerset first in 5Oceania Healthcare never first

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Top retirement village operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Summerset appeared in all five answers. Oceania Healthcare was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Summerset was listed before Oceania Healthcare in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryman Healthcare1st
  2. Summerset2nd
  3. Metlifecare3rd
  4. Arvida4th
  5. Oceania Healthcare5th
  6. Bupa New Zealand6th
  7. Bupa Retirement Villages7th
  8. Qestral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryman Healthcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Summerset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metlifecare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arvida4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oceania Healthcare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bupa New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bupa Retirement Villages1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Qestral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about retirement village operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Oceania Healthcare or Summerset more popular in search?

This chart shows how often people search Google for Oceania Healthcare and Summerset by name. Each line represents a brand's share of searches for all eight retirement village operators we track, month by month, from searches in New Zealand.

Oceania Healthcare and Summerset among retirement village operators in New Zealand, by month

Share of searches by month for Summerset, Oceania Healthcare. The figures are in the table below the chart.

View monthly share of searches table
MonthRyman HealthcareSummersetMetlifecareOceania HealthcareArvidaQestralBupa New ZealandBupa Retirement Villages
Oct 202537.8%22.2%17.1%11.8%5.7%2.8%1.4%1.2%
Nov 202534%17.9%26.4%10%3.9%5.3%1.5%0.92%
Dec 202533.8%23.2%14.6%12.4%5.9%7.1%1.8%1.1%
Jan 202636.9%19.7%14.1%9.4%4.5%13.3%1.2%1.1%
Feb 202639.1%18%17.6%12.3%5.8%4.3%1.5%1.4%
Mar 202633.3%23.3%17.5%12%6.1%4.6%1.8%1.4%
Apr 202631.2%33.3%16.8%9.5%4.3%2.3%1.4%1.1%
May 202636.9%23.6%15.4%13.3%4.8%2.9%1.6%1.5%
Jun 202638.6%19.4%18.3%12.9%5.9%2.4%1.3%1.2%
Jul 202635.9%21%17.8%12.7%7%2.4%1.5%1.7%
Aug 202634.9%22%18%13%6.1%3.1%1.5%1.3%
Sep 202631.8%21.1%19%14%8%3.4%1.6%1.1%

How has the Oceania Healthcare and Summerset comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand retirement village operators in September 2026?

2 changes

  1. In September 2026, Oceania Healthcare gained share of searches among retirement village operators in New Zealand, from 13% to 14%.

  2. In September 2026, Summerset lost share of searches among retirement village operators in New Zealand, from 22% to 21.1%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Oceania Healthcare’s and Summerset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oceania Healthcare

8 branded search terms

  • oceania healthcare
  • oceania healthcare hamilton
  • oceania healthcare ltd
  • oceania healthcare nelson
  • oceania retirement
  • oceania retirement villages
  • oceania villages
  • oceaniahealthcare

Summerset

4 branded search terms

  • summerset
  • summerset retirement
  • summerset retirement villages
  • summerset villages

How the Brand Demand Index is measured

Other head-to-heads among retirement village operators

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