Brandwave

Arvida vs Metlifecare:Which is more popular in New Zealand?

In October 2026, Metlifecare had more branded searches than Arvida among retirement village operators in New Zealand. Metlifecare had about 3,050 branded searches, while Arvida had 1,250. Metlifecare made up 15% of all retirement village operator searches we track, and Arvida accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about retirement village operators, Arvida and Metlifecare each appeared in four of the five answers. Metlifecare was mentioned before Arvida in three out of four answers that named either.

Among retirement village operators in New Zealand in October 2026

Who do people search for more?

Metlifecare, about 2 searches for every 1 for Arvida

Metlifecare 3K searchesArvida 1.3K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Arvida in 4 of 5Metlifecare in 4 of 5

Who does AI recommend more?

Metlifecare, named ahead of Arvida in 3 of 4 answers

Metlifecare first in 3Arvida first in 1

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Top retirement village operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arvida and Metlifecare were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Metlifecare was listed before Arvida in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryman Healthcare1st
  2. Summerset2nd
  3. Metlifecare3rd
  4. Arvida4th
  5. Oceania Healthcare5th
  6. Bupa New Zealand6th
  7. Bupa Retirement Villages7th
  8. Qestral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryman Healthcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Summerset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metlifecare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arvida4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oceania Healthcare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bupa New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bupa Retirement Villages1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Qestral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about retirement village operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Arvida or Metlifecare more popular in search?

This chart shows how often people search Google for Arvida and Metlifecare by name. Each line represents a brand's share of searches for all eight retirement village operators we track, month by month, from searches in New Zealand.

Arvida and Metlifecare among retirement village operators in New Zealand, by month

Share of searches by month for Metlifecare, Arvida. The figures are in the table below the chart.

View monthly share of searches table
MonthRyman HealthcareSummersetMetlifecareOceania HealthcareArvidaQestralBupa New ZealandBupa Retirement Villages
Nov 202534%17.9%26.4%10%3.9%5.3%1.5%0.92%
Dec 202533.8%23.2%14.6%12.4%5.9%7.1%1.8%1.1%
Jan 202636.9%19.7%14.1%9.4%4.5%13.3%1.2%1.1%
Feb 202639.6%18.2%17.8%12.4%4.7%4.3%1.5%1.4%
Mar 202633.3%23.3%17.5%12%6.1%4.6%1.8%1.4%
Apr 202631.2%33.3%16.8%9.5%4.3%2.3%1.4%1.1%
May 202636.9%23.6%15.4%13.3%4.8%2.9%1.6%1.5%
Jun 202638.6%19.4%18.3%12.9%5.9%2.4%1.3%1.2%
Jul 202635.9%21%17.8%12.7%7%2.4%1.5%1.7%
Aug 202634.9%22%18%13%6.1%3.1%1.5%1.3%
Sep 202631.8%21.1%19%14%8%3.4%1.6%1.1%
Oct 202635.9%24.3%15%13.7%6.1%2.2%1.6%1.2%

How has branded search for Arvida and Metlifecare changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand retirement village operators in October 2026?

2 changes
  1. In October 2026, Metlifecare lost share of searches among retirement village operators in New Zealand, from 19% to 15%.

  2. In October 2026, Arvida lost share of searches among retirement village operators in New Zealand, from 8% to 6.1%.

How are Arvida’s and Metlifecare’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Arvida’s and Metlifecare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arvida

4 branded search terms

  • arvida
  • arvida retirement
  • arvida retirement villages
  • arvida villages

Metlifecare

3 branded search terms

  • metlifecare
  • metlifecare retirement villages
  • metlifecare villages

How the Brand Demand Index is measured

Other head-to-heads among retirement village operators

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