Brandwave

How popular isMetlifecare in search?

In August 2026, there were an estimated 4.7K branded searches for Metlifecare in New Zealand which held steady over the last 11 months. Metlifecare holds 19.5% estimated Share of Search among New Zealand retirement village operators and is ranked 3rd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Ryman Healthcare37.5%
  2. Summerset27.9%
  3. Metlifecare19.5%
  4. Arvida7.3%
  5. Qestral3.3%
  6. Bupa Retirement Villages3%
  7. Oceania Retirement Villages1.4%
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Which retirement village operators compete with Metlifecare?

Metlifecare against retirement village operators in New Zealand, by month

Share of Search by month for Ryman Healthcare, Summerset, Metlifecare, Arvida, Qestral, Bupa Retirement Villages. The figures are in the table below the chart.

View monthly share of search table
MonthRyman HealthcareSummersetMetlifecareArvidaQestralBupa Retirement VillagesOceania Retirement Villages
Oct 202540.3%27.1%18.5%6.7%3%3.6%0.79%
Nov 202536.3%21.3%28.3%4.8%5.7%3%0.61%
Dec 202536.6%28.4%16.1%7.1%7.8%3.2%0.71%
Jan 202638.8%23.4%15.1%5.3%14.2%2.6%0.6%
Feb 202642.2%22.4%19.3%7%4.7%3.5%0.93%
Mar 202635.7%28.5%18.9%7.3%5%3.8%0.72%
Apr 202632.7%38.7%17.8%5.1%2.4%2.6%0.57%
May 202639.7%29.7%16.8%5.9%3.1%3.7%1.1%
Jun 202642.1%24.5%19.9%7.2%2.7%3%0.68%
Jul 202638.5%26.7%19.3%8.3%2.6%3.8%0.96%
Aug 202637.5%27.9%19.5%7.3%3.3%3%1.4%
Sep 2026———————
  1. held 1st · 9K estimated branded searches · +17.6% vs prior month · -0.9 points

  2. 2.Summerset

    27.9%

    held 2nd · 6.7K estimated branded searches · +26.3% vs prior month · +1.3 points

  3. held 3rd · 4.7K estimated branded searches · +22% vs prior month · +0.2 points

  4. 4.Arvida

    7.3%

    held 4th · 1.7K estimated branded searches · +5.5% vs prior month · -1 points

  5. 5.Qestral

    3.3%

    moved from 6th to 5th · 790 estimated branded searches · +54.9% vs prior month · +0.7 points

  6. moved from 5th to 6th · 720 estimated branded searches · -4% vs prior month · -0.8 points

  7. held 7th · 340 estimated branded searches · +78.9% vs prior month · +0.5 points

Compare search popularity between Metlifecare and its closest rivals

How has branded search demand for Metlifecare changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Metlifecare in New Zealand held steady at 4.7K.
  • Across the 11 months ending August 2026, Metlifecare’s estimated Share of Search among retirement village operators in New Zealand increased from 18.5% to 19.5%.
  • Across the 11 months ending August 2026, Metlifecare’s estimated Share of Search among retirement village operators in New Zealand peaked at 28.3% in November 2025 and was lowest at 15.1% in January 2026.

How did search popularity change for New Zealand retirement village operators in August 2026?

  1. In August 2026, Qestral overtook Bupa Retirement Villages to rank 5th among retirement village operators in New Zealand, at 3.3%.

  2. In August 2026, Summerset gained estimated Share of Search among retirement village operators in New Zealand, from 26.7% to 27.9%.

  3. In August 2026, Arvida lost estimated Share of Search among retirement village operators in New Zealand, from 8.3% to 7.3%.

  4. In August 2026, Ryman Healthcare lost estimated Share of Search among retirement village operators in New Zealand, from 38.5% to 37.5%.

  5. In August 2026, Bupa Retirement Villages lost estimated Share of Search among retirement village operators in New Zealand, from 3.8% to 3%.

  6. Estimated monthly branded searches for Oceania Retirement Villages in New Zealand rose 70% over 11 measured months, from 200 to 340 in August 2026.

How is Metlifecare measured?

Brandwave collects information about searches that people make online using Metlifecare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • metlifecare
  • metlifecare nz
  • metlifecare retirement villages
  • metlifecare villages

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How the Brand Demand Index is measured

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