Bupa Retirement Villages vs Metlifecare:Which is more popular by branded search in New Zealand?
In August 2026, Metlifecare had more branded searches than Bupa Retirement Villages among retirement village operators in New Zealand. Metlifecare was estimated to have 4.7K branded searches compared to Bupa Retirement Villages’ 720, and held a 19.5% Share of Search versus Bupa Retirement Villages’ 3%.
Follow Bupa Retirement Villages vs Metlifecare and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bupa Retirement Villages or Metlifecare?
Consumer-facing operators of retirement villages offering independent retirement living in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Metlifecare, Bupa Retirement Villages. The figures are in the table below the chart.
View monthly share of search table
| Month | Ryman Healthcare | Summerset | Metlifecare | Arvida | Qestral | Bupa Retirement Villages | Oceania Retirement Villages |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.1% | 18.5% | 6.7% | 3% | 3.6% | 0.79% |
| Nov 2025 | 36.3% | 21.3% | 28.3% | 4.8% | 5.7% | 3% | 0.61% |
| Dec 2025 | 36.6% | 28.4% | 16.1% | 7.1% | 7.8% | 3.2% | 0.71% |
| Jan 2026 | 38.8% | 23.4% | 15.1% | 5.3% | 14.2% | 2.6% | 0.6% |
| Feb 2026 | 42.2% | 22.4% | 19.3% | 7% | 4.7% | 3.5% | 0.93% |
| Mar 2026 | 35.7% | 28.5% | 18.9% | 7.3% | 5% | 3.8% | 0.72% |
| Apr 2026 | 32.7% | 38.7% | 17.8% | 5.1% | 2.4% | 2.6% | 0.57% |
| May 2026 | 39.7% | 29.7% | 16.8% | 5.9% | 3.1% | 3.7% | 1.1% |
| Jun 2026 | 42.1% | 24.5% | 19.9% | 7.2% | 2.7% | 3% | 0.68% |
| Jul 2026 | 38.5% | 26.7% | 19.3% | 8.3% | 2.6% | 3.8% | 0.96% |
| Aug 2026 | 37.5% | 27.9% | 19.5% | 7.3% | 3.3% | 3% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bupa Retirement Villages and Metlifecare comparison changed over the last 12 months?
3 findings
- Metlifecare was ahead of Bupa Retirement Villages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bupa Retirement Villages’ estimated Share of Search among retirement village operators in New Zealand moved from 3.6% to 3%, and its estimated monthly branded searches moved from 920 to 720.
- Across the 11 months ending August 2026, Metlifecare’s estimated Share of Search among retirement village operators in New Zealand moved from 18.5% to 19.5%, and its estimated monthly branded searches held steady at 4.7K.
How did search popularity change for New Zealand retirement village operators in August 2026?
2 changes
In August 2026, Qestral overtook Bupa Retirement Villages to rank 5th among retirement village operators in New Zealand, at 3.3%.
In August 2026, Bupa Retirement Villages lost estimated Share of Search among retirement village operators in New Zealand, from 3.8% to 3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bupa Retirement Villages’ and Metlifecare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bupa Retirement Villages
4 branded search terms
- bupa nz
- bupa retirement
- bupa retirement villages
- bupa villages
Metlifecare
4 branded search terms
- metlifecare
- metlifecare nz
- metlifecare retirement villages
- metlifecare villages
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.