How popular isBupa Retirement Villages in search?
In August 2026, there were an estimated 720 branded searches for Bupa Retirement Villages in New Zealand which is down 21.7% over the last 11 months. Bupa Retirement Villages holds 3% estimated Share of Search among New Zealand retirement village operators and is ranked 6th of 7 competitors for search popularity.
Ryman Healthcare37.5%
Summerset27.9%
Metlifecare19.5%Arvida7.3%
Qestral3.3%
Bupa Retirement Villages3%
Oceania Retirement Villages1.4%
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Which retirement village operators compete with Bupa Retirement Villages?
Share of Search by month for Ryman Healthcare, Summerset, Metlifecare, Arvida, Qestral, Bupa Retirement Villages. The figures are in the table below the chart.
View monthly share of search table
| Month | Ryman Healthcare | Summerset | Metlifecare | Arvida | Qestral | Bupa Retirement Villages | Oceania Retirement Villages |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.1% | 18.5% | 6.7% | 3% | 3.6% | 0.79% |
| Nov 2025 | 36.3% | 21.3% | 28.3% | 4.8% | 5.7% | 3% | 0.61% |
| Dec 2025 | 36.6% | 28.4% | 16.1% | 7.1% | 7.8% | 3.2% | 0.71% |
| Jan 2026 | 38.8% | 23.4% | 15.1% | 5.3% | 14.2% | 2.6% | 0.6% |
| Feb 2026 | 42.2% | 22.4% | 19.3% | 7% | 4.7% | 3.5% | 0.93% |
| Mar 2026 | 35.7% | 28.5% | 18.9% | 7.3% | 5% | 3.8% | 0.72% |
| Apr 2026 | 32.7% | 38.7% | 17.8% | 5.1% | 2.4% | 2.6% | 0.57% |
| May 2026 | 39.7% | 29.7% | 16.8% | 5.9% | 3.1% | 3.7% | 1.1% |
| Jun 2026 | 42.1% | 24.5% | 19.9% | 7.2% | 2.7% | 3% | 0.68% |
| Jul 2026 | 38.5% | 26.7% | 19.3% | 8.3% | 2.6% | 3.8% | 0.96% |
| Aug 2026 | 37.5% | 27.9% | 19.5% | 7.3% | 3.3% | 3% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.5% | 9K | +17.6% | -0.9 points | |
| 2, held 2nd | 27.9% | 6.7K | +26.3% | +1.3 points | |
| 3, held 3rd | 19.5% | 4.7K | +22% | +0.2 points | |
| 4, held 4th | 7.3% | 1.7K | +5.5% | -1 points | |
| 5, moved from 6th to 5th | 3.3% | 790 | +54.9% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3% | 720 | -4% | -0.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.4% | 340 | +78.9% | +0.5 points |
37.5%
held 1st · 9K estimated branded searches · +17.6% vs prior month · -0.9 points
27.9%
held 2nd · 6.7K estimated branded searches · +26.3% vs prior month · +1.3 points
19.5%
held 3rd · 4.7K estimated branded searches · +22% vs prior month · +0.2 points
4.
7.3%
held 4th · 1.7K estimated branded searches · +5.5% vs prior month · -1 points
5.
Qestral3.3%
moved from 6th to 5th · 790 estimated branded searches · +54.9% vs prior month · +0.7 points
moved from 5th to 6th · 720 estimated branded searches · -4% vs prior month · -0.8 points
held 7th · 340 estimated branded searches · +78.9% vs prior month · +0.5 points
Compare search popularity between Bupa Retirement Villages and its closest rivals
- Bupa Retirement Villages vs Summerset: compare search popularity
- Bupa Retirement Villages vs Metlifecare: compare search popularity
- Bupa Retirement Villages vs Qestral: compare search popularity
- Bupa Retirement Villages vs Oceania Retirement Villages: compare search popularity
- Compare Bupa Retirement Villages with any brand
How has branded search demand for Bupa Retirement Villages changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bupa Retirement Villages in New Zealand fell from 920 to 720.
- Across the 11 months ending August 2026, Bupa Retirement Villages’ estimated Share of Search among retirement village operators in New Zealand decreased from 3.6% to 3%.
- Across the 11 months ending August 2026, Bupa Retirement Villages’ estimated Share of Search among retirement village operators in New Zealand peaked at 3.8% in March 2026 and was lowest at 2.6% in April 2026.
- Across the 11 months ending August 2026, Bupa Retirement Villages fell from 5th to 6th among retirement village operators in New Zealand.
How did search popularity change for New Zealand retirement village operators in August 2026?
6 changes
In August 2026, Qestral overtook Bupa Retirement Villages to rank 5th among retirement village operators in New Zealand, at 3.3%.
In August 2026, Summerset gained estimated Share of Search among retirement village operators in New Zealand, from 26.7% to 27.9%.
In August 2026, Arvida lost estimated Share of Search among retirement village operators in New Zealand, from 8.3% to 7.3%.
In August 2026, Ryman Healthcare lost estimated Share of Search among retirement village operators in New Zealand, from 38.5% to 37.5%.
In August 2026, Bupa Retirement Villages lost estimated Share of Search among retirement village operators in New Zealand, from 3.8% to 3%.
Estimated monthly branded searches for Oceania Retirement Villages in New Zealand rose 70% over 11 measured months, from 200 to 340 in August 2026.
How is Bupa Retirement Villages measured?
Brandwave collects information about searches that people make online using Bupa Retirement Villages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- bupa nz
- bupa retirement
- bupa retirement villages
- bupa villages
Who owns Bupa Retirement Villages?
Bupa Retirement Villages is owned by Bupa New Zealand. Brandwave also tracks Bupa NZ, owned by the same company, in New Zealand.
Do you work for Bupa Retirement Villages? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bupa Retirement Villages your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.