How popular isBupa NZ in search?
In August 2026, there were an estimated 5.4K branded searches for Bupa NZ in New Zealand which is up 8.7% over the last 11 months. Bupa NZ holds 40% estimated Share of Search among New Zealand aged care providers and is ranked 1st of 5 competitors for search popularity.
Bupa NZ40%
Oceania Healthcare23.2%
Radius Care14.4%Arvida12.9%
Heritage Lifecare9.4%
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Which aged care providers compete with Bupa NZ?
Share of Search by month for Bupa NZ, Oceania Healthcare, Radius Care, Arvida, Heritage Lifecare. The figures are in the table below the chart.
View monthly share of search table
| Month | Bupa NZ | Oceania Healthcare | Radius Care | Arvida | Heritage Lifecare |
|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 23.8% | 14.7% | 13.2% | 9.9% |
| Nov 2025 | 36.3% | 26% | 15.9% | 11.9% | 9.9% |
| Dec 2025 | 38.2% | 24.5% | 15.2% | 13.1% | 9% |
| Jan 2026 | 39.4% | 22% | 15.9% | 12.1% | 10.5% |
| Feb 2026 | 37.5% | 24.6% | 14.7% | 13.5% | 9.7% |
| Mar 2026 | 40.3% | 21.8% | 13.7% | 12.6% | 11.7% |
| Apr 2026 | 40% | 21.9% | 16.3% | 11.5% | 10.2% |
| May 2026 | 37.7% | 24.6% | 16.9% | 10.6% | 10.2% |
| Jun 2026 | 36% | 25.5% | 14.7% | 13.2% | 10.6% |
| Jul 2026 | 41.8% | 20.5% | 14.7% | 13% | 10% |
| Aug 2026 | 40% | 23.2% | 14.4% | 12.9% | 9.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40% | 5.4K | +1.1% | -1.8 points | |
| 2, held 2nd | 23.2% | 3.1K | +19.5% | +2.7 points | |
| 3, held 3rd | 14.4% | 1.9K | +3.7% | -0.3 points | |
| 4, held 4th | 12.9% | 1.7K | +5.5% | 0 points | |
| 5, held 5th | 9.4% | 1.3K | 0% | -0.5 points |
1.
Bupa NZ40%
held 1st · 5.4K estimated branded searches · +1.1% vs prior month · -1.8 points
23.2%
held 2nd · 3.1K estimated branded searches · +19.5% vs prior month · +2.7 points
14.4%
held 3rd · 1.9K estimated branded searches · +3.7% vs prior month · -0.3 points
4.
12.9%
held 4th · 1.7K estimated branded searches · +5.5% vs prior month · 0 points
9.4%
held 5th · 1.3K estimated branded searches · 0% vs prior month · -0.5 points
Compare search popularity between Bupa NZ and its closest rivals
How has branded search demand for Bupa NZ changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bupa NZ in New Zealand rose from 5K to 5.4K.
- Across the 11 months ending August 2026, Bupa NZ’s estimated Share of Search among aged care providers in New Zealand increased from 38.3% to 40%.
- Across the 11 months ending August 2026, Bupa NZ’s estimated Share of Search among aged care providers in New Zealand peaked at 41.8% in July 2026 and was lowest at 36% in June 2026.
How did search popularity change for New Zealand aged care providers in August 2026?
4 changes
In August 2026, Oceania Healthcare gained estimated Share of Search among aged care providers in New Zealand, from 20.5% to 23.2%.
In August 2026, Bupa NZ lost estimated Share of Search among aged care providers in New Zealand, from 41.8% to 40%.
In August 2026, Heritage Lifecare lost estimated Share of Search among aged care providers in New Zealand, from 10% to 9.4%.
Radius Care’s estimated Share of Search among aged care providers in New Zealand has lost ground for 3 months in a row, from 16.9% to 14.4% in August 2026.
How is Bupa NZ measured?
Brandwave collects information about searches that people make online using Bupa NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- bupa
- bupa auckland
- bupa ballarat rangiora
- bupa blockhouse bay
- bupa care services nz limited
- bupa co nz
- bupa eventhorpe care home firth street hamilton east hamilton
- bupa hamilton nz
- bupa new lynn
- bupa new zealand
- bupa palmerston north
- bupa papanui
- bupa porirua
- bupa rangiora
- bupa rotorua
- bupa tauranga
- bupa upper hutt
- bupa waikanae
- bupa whangarei
Who owns Bupa NZ?
Bupa NZ is owned by Bupa New Zealand. Brandwave also tracks Bupa Retirement Villages, owned by the same company, in New Zealand.
Do you work for Bupa NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bupa NZ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.